/ Money, Travel & Leisure

Your view: high prices stop you going to the cinema

Bored people in a cinema

We asked you if ticket prices have affected how often you go to see films. Plenty of you said they have, hardly surprising when some cinemas charge up to £15 a ticket – and that’s before popcorn and refreshments.

Student Elicka wrote that prices have rocketed at her local cinema since she and her friends used to go regularly a few years ago.

Her experience backed up figures from the Cinema Exhibitors’ Association, which showed costs have risen by 26% in the last seven years.

Too expensive, especially now Orange Wednesday has ended

It seems that many of you agree with Elicka. Martyn was one of those who said that only the Orange Wednesday cut-price ticket scheme made a visit to the cinema affordable:

‘The price was annoying but as I was using the “Orange Wednesday” option and splitting it between two people it wasn’t too bad. Now that Orange Wednesday has been discontinued I will not be going as often.’

Are independent cinemas better?

Some of you say it’s the big chains that are the problem. Wendy Tully said:

‘I won’t pay extortionate prices for Odeon or Cineworld so I won’t view movies there. Luckily we found Connaught Cinema in Worthing, West Sussex. Works a treat and we are regular customers.’

Marcia K also likes her local picture palace:

‘Our local Welwyn Garden City cinema is much more affordable than the larger chains, although we do have to pay for parking. I look out for special offers and sometimes get free tickets to preview screenings from ShowFilmFirst. I don’t buy popcorn, sweets or drinks at the cinema’s extortionate prices either!’

Would you rather wait for the DVD?

Some of you have given up on the cinema altogether and prefer to watch films at home. Alfa can’t even remember the last time he went to the cinema:

‘All the latest releases are on Sky eventually and we can watch them in comfort on our own big screen with surround sound and pause or rewind if we need to.

‘I don’t miss the uncomfortable seats, the head in front of me obscuring part of the screen, the feet behind kicking me, elbows to the side, the rustle of people eating food, and can only imagine the disturbance of mobiles. Don’t think we will be going to the cinema again any time soon.’

Do you think ticket prices are too high at cinemas? How much would you spend on seeing the latest releases?

Comments
Member

I periodically get dragged along to the cinema. It came as a surprise when I payed for the tickets for a family outing. What puts me off more than the price is the adverts. There are various ways of avoiding watching TV adverts but in a cinema you are part of a captive audience.

Member

” How much would you spend on seeing the latest releases?”

Nothing. Patience is both a virtue and a wise money policy.

Member

That’s a good point. Many is the time I have “missed” a film at the cinema but caught up with it via a much cheaper DVD release or eventually seen it on television and wondered why it was so highly thought of. Film distributors make a lot of noise about the superstars in a film and say it’s “from the director of X” as if that alone makes it brilliant.

I’ve noticed that trailers for films are usually heavily spiced-up with extra sound effects [every moving thing makes a whooshing sound] and action cut-aways that bear no resemblance to the screened product. I’m not really that bothered because it is all puff, but I occasionally wonder how legitimate that is.

Member
jack walker says:
28 April 2015

It annoys me intensely when i have no choice but to be bombarded with deafening ads that make
any conversation impossible, further compounded by the fact that most of them have already driven me demented on TV, which I haven’t had to pay to watch. In addition, I am quite often seated next
to a couple who are having a “Picnic” of popcorn and coke !
For a family of four, waiting for the DVD to be released, is a massive saving with other benefits !

Member

Jack, tell me about it! And don’t you find they’re the same adverts whenever you go to the cinema?! I feel like I know the script word-for-word for the Orange/EE Kevin Bacon advert…

Member

Agree many of the adverts run the same script for far too long.
Of course cinemas get paid well for running adverts and trailers and the more popular the film the more adverts !
I have to admit to projecting very occasionally at our local independant cinema and do run the adverts and trailers at a much lower volume setting from the main film.

Member

The ‘start times’ they give on the website are a bit of an underhanded way to get you in to watch the adverts and spend more money as a result too. I’m sure they’re covered by small print, but if you turn up for a 7pm showing it could start any time up to 7:45.

They know exactly when the feature will begin – should they have to advertise that? I certainly think so.

Member
robin58 says:
5 May 2015

The cinemas do not advertise the actual start of the film for a good reason.

If you did, a lot of people would turn up at the last minute and then barge into the cinema up to ten minutes late, disturbing everybody else.

I know this as I used to work in a main cinema chain for many years.

Just ask when you book at the cinema how long the package will be. Most sites know by halfway trough Friday what the approximate time will be and will be happy to tell you.

Also you would not believe this but all cinema adverts are supposed to be set to a certain set level in production so they all balance out.. This level set by the advertising industry via the companies who do the advertising in the cinema.

In my many years in the cinema, I feel it was never implemented properly.

Another bug bear I have is when people moan about the price of cinema tickets. You do realize that say for a £10 ticket, £8 (inc.vat) goes directly to the FILM company and only £2 (inc. vat) goes to the cinema chain. Those big opening figures that film companies boast about comes from some where, Your pocket.