These terms apply in addition to the Which? General Terms, User-Generated Content Policy and Privacy Policy so please take the time to read these carefully.  You should not use Which? Conversation unless you agree to these terms and policies and adhere to the Community Guidelines when participating.

If you have any questions, please contact us and we will be happy to help you.

Jump ahead to:

How does it work? | What we will do for you | What you should do for us | Conduct on Which? Conversation | Other important things you need to know | What happens if you don’t comply with these terms | Removing your account and comments | About us

1. How does it work?

1.1. Eligibility

To participate in Which? Conversation you must be 18 years of age or older.

You do not need to be a Which? Member to participate in Which? Conversation.

1.2. Registration

To access the full functionality (see 1.2.1 below) available on the Which? Conversation site you can choose either the full registration process or to register using your social media account. Once you are registered and confirm your email address, or have signed in using your social media account, you will have immediate access to your Which? Conversation account.

You can also comment as a guest without creating an account, though some of the site functionality and opportunities to participate will not be available when doing so.

1.2.1 Full Registration 

Registering an account on Which? Conversation gives you the full functionality of the website, including (but not limited to) the ability to vote on comments, set up a profile, upload an avatar, and to be able to fully participate in selected community discussions and events.

It is possible to register a full account by registering using an email account, or logging in with a social media account. Registering using an email account

In order to complete a full registration, please click on the “Sign in/Register” tab at the top right-hand corner of the homepage and follow the instructions.

Once you submit this information, an email will be sent to you in order to confirm the information you have provided by clicking a link.  Your account on Which? Conversation will not be created until you complete this verification step.

If you do not receive a verification email, please contact Social Media Registration

You can complete a full registration on the site using a social media account. The social media services currently supported by Which? Conversation appears at the bottom of the “Sign In/Register” box on the Which? Conversation home page. 

If you choose to sign in using a social media account we will use the name, picture and email you use with that social media account to complete full registration and to create an account. When you post a comment your picture and name used for that social media account will be displayed.  

You should not sign in using your social media details if they contain any profanities, orn could be considered offensive, or if using these details would otherwise be in breach of these Terms, or of the Community Guidelines, or the User-Generated Content Policy.

If you would like to change your display name and/or picture, you can do so on your Profile page after logging in with your social media account.  Any changes on your Which? Conversation account profile will not affect your profile on the social media website you have used to register.

1.2.2 Commenting as a guest

You can comment in discussions on Which? Conversation without creating an account by providing the name you would like displayed and your email address in the respective fields in the comment box when commenting.  You will need to provide this information each time you leave a comment. 

Please also be aware that some of the site functionality is not available when commenting as a guest. You can change to a full account at any time by following the steps in 1.2.1 above, or by registering with a social media account as outlined in 1.2.3. If you choose to register a full account with the same email address you have used to comment as a guest, any previous comments you have left will be attributed to your new user account.

2. What we will do for you

2.1 Maintain your privacy

When registering for an account, you will be asked to provide a username which will be displayed on your user profile. Your username will also be the default name displayed (“display name”) alongside your comments. You can change your display name at any time by editing your Which? Conversation profile.

We recommend you use a pseudonym for your username and display name. If you are using Which? Conversation under a pseudonym we will keep your true identity secret unless we are legally obliged to reveal it. 

Please note that if you use a social media account to sign in, the name and image you use with that social media account will automatically be imported into your Which? Conversation account, and will be displayed when posting a comment. You may change your display name and/or your avatar on your Which? Conversation account profile page once you have logged in.

The email address you use to register (either as a full registration or when commenting as a guest) will not be publicly visible unless put in the main text of the comment box or as your screen name.

Any information you put in the body of your comments will be publicly visible.

Personally identifiable information may include (but is not limited to): 

  • Physical addresses
  • Full postcodes
  • Email addresses
  • Telephone numbers

We will work to remove any information included in comments which could personally identify you as quickly as possible when brought to our attention.

2.2 Editing and/or removing content

We may edit or delete any content you provide at any time at our sole discretion, and we have no obligation to review the information you provide.

We may also move or close any threads or posts for any reason and without notice.

2.3 Provide accurate information.

We will aim to ensure that all the information we provide on Which? Conversation is accurate and up to date.

3. What you should do for us

3.1 Create a profile

When registering a full account you have the option of creating a full user profile visible to other community members on Which? Conversation. 

Your user profile is a way of sharing more about yourself with others in the community, and may include: 

  • Biographical information 
  • Hobbies and interests 
  • Topics you are interested in discussing

Users can access your profile by clicking on your username on a comment you have posted, or by searching for you in the member directory. 

This profile should not

  • contain any personally identifiable information as outlined in 2.1, or 
  • appear to impersonate someone else, or 
  • contain any profanities or content that could be considered offensive.

3.2 Choose a screen name

Your screen name will be visible next to each comment you post. If you have completed a full registration, this will also link to your user profile. If you choose to comment as a guest you will need to provide the same screen name each time you comment on Which? Conversation.

Your screen name should not include:

  • Profanities, obscenities, promotional content, or other content prohibited in the Community Guidelines
  • Personally identifiable information (email addresses, phone numbers, addresses and postcodes, etc), or 
  • appear to impersonate someone else. 

If we think the name you have chosen is unsuitable, we may ask you to choose an alternative name, edit your name to an alternative, or remove your comments or account from the site.

3.3 Provide an avatar

We encourage everyone to upload personal avatars. Avatars must be 50 x 50 pixels and no larger than 25 Kbs.

Please make sure the avatar you choose does not contain any potentially offensive imagery. If we think the avatar you have chosen is unsuitable, we may ask you to change it, or remove it from your user account.

Example avatars suggested by community members can be found on our FAQ page.

3.4 Please keep your log-in details confidential

This helps us maintain the secuirty of our website. You should not allow any other person to obtain access to Which? Conversation using your log-in details.

3.5 Do not misuse Which? Conversation

Please tell us as soon as you can if you think someone is misusing Which? Conversation or if you think someone else is using your log-in details by using the ‘report comment’ function or by using the contact us form.

4. Conduct on Which? Conversation

Please behave responsibly when adding content to Which? Conversation.

You agree that you will comply with our Community Guidelines and User-Generated Content Policy and in particular that you will not use Which? Conversation in any way that is:

  • illegal or unlawful, or likely to encourage illegal or unlawful behaviour;
  • likely to damage the reputation of Which?;
  • likely to be a nuisance, harmful or deceptive to any other persons including other users of Which? Conversation or Which? staff.

Any content you add to the website will:

  • be factually accurate and/or be your genuinely held belief or opinion that is based on facts;
  • not be defamatory, obscene, unlawful, hateful, pornographic, harassing, abusive, threatening, objectionable in terms of race, religion, creed, gender and/or sexual identity, disability, or national origin, or otherwise offensive;
  • not infringe the copyright, trade marks or any other intellectual property rights of another person;
  • not promote your own or your employer’s business, seek to recruit new staff, or otherwise include any advertising or promotional material;
  • not be inherently private or confidential in nature and/or provided to you by someone else in confidence;

You agree that:

  • You will not try to access any confidential information (including usernames and passwords) of any other person, or try to collect, store or otherwise use any personal data of other Which? Conversation members or contributors;
  • You are over 18 years old..
  • You will post under one screen name and not attempt to post, vote on posts or in polls, or otherwise participate or attempt to influence discussion under duplicate names or with duplicate accounts, otherwise we may remove your comments and prevent you from using the website.
  • You will not do anything to damage or disrupt Which? Conversation or the community, or use Which? Conversation in a way that may cause a nuisance or mislead others.

5. Other important things you need to know

5.1 You grant us a non-exclusive license to use the content you add to our website.

For example, we may use this information in Which? magazine or in marketing materials for Which?.

While we will usually display your name or username when using your content in this way, you agree that we have no obligation to do so.

5.2 Please ensure any content you print, copy or download from our website is for your personal use only.

You must not use or encourage others to use our website (or its contents) for their or your commercial gain or in a way that could damage the reputation of Which?.

5.3 Please remember that much of our website content is provided by the users of Which? Conversation.

This means that much of the information on the website does not reflect the views of Which?.

It also means, unfortunately, that we are unable to guarantee the accuracy of all the information on the Which? Conversation website.

5.4 Please take the time to check any advice on our website is right for your individual circumstances.

If you are making any important decisions, such as on financial, legal or medical matters, you should consult a qualified professional adviser who can provide specific advice based on your individual position.

5.5 You take full responsibility for the content you post on Which? Conversation.

This means, for example, if you provide a post in breach of these terms, you may be required to compensate anyone who suffers as a result.

6. What happens if you do not comply with these terms

We will treat any non-compliance as a serious issue, and if we think you have breached any of these terms, our General Terms, Community Guidelines, or our User-Generated Content Policy, we may take any action that we consider appropriate.

This may include:

  • the temporary or permanent suspension of your Which? Conversation user account and your ability to participate in Which? Conversation;
  • Deletion of your account and removal of any or all of your comments;
  • taking legal action against you, possibly to recover any financial loss that we have suffered as a result of your actions, or
  • publishing a statement on any of our websites detailing your actions.

We will not compensate you for any loss you may suffer as a result of:

  • content provided by users of Which? Conversation including where the information provided is inaccurate; and/or
  • the additional circumstances set out in our General Terms.

7. Removing your account and comments

You can choose to remove your user account, any or all of the comments you have left, or both, at any time.

7.1 Closing your own account

If you have completed a full registration or used your social media account to register, you can close your account at any time through your Member Profile under Settings > Delete Account.  

You can also request your account closure by emailing  The Moderation team will then remove your user account and provide you with confirmation when your account has been closed. 

Closing your account will remove your ability to log into the site and any information you have shared in your user profile. Any comments you have made on the site prior to removing your account will remain on the page under your former username, unless you request they are hidden or deleted.

7.2 Removing your comments

Your comments can be hidden from public view or can be deleted entirely from Which? Conversation by clicking the Report button underneath the specific comment and requesting that it be hidden or deleted. The moderation team will then act on your request as quickly as possible.  You do not need to remove your user account in order for your comments to be removed from the site.

Hiding a comment will remove the text from your comment, and replace it with a moderation remark, for example “This comment has been hidden at the request of the user”.  Your username (and your avatar, if you have fully registered on the site, or registered using a social media account) will continue to be visible on the comments that are hidden.  It is possible to restore the text of comments you have hidden by request. 

Deleting a comment removes the entirety of the comment, including your username, avatar, and all text of the comment.  It is not possible to restore the text of comments that have been deleted from Which? Conversation. 

In some cases, particularly where a comment has received a large number of replies, the comment will be anonymised rather than deleted. This will remove all text and personally identifiable information from the comment while maintaining the comment structure from the page.  

To request the hiding or deleting of multiple comments or all of your comments, please email 

7.3 Editing your comments 

If you have registered a full account, you will have the ability to edit the text of your comment for 30 minutes after posting to the site.  This functionality is not available to guest users.

If you have commented as a guest and would like to edit your comment at any time, or if you have registered an account and require a comment to be edited beyond the 30 minutes, please alert the moderation team by reporting the comment in question and describing the edit. 

You can also request an edit to one of your comments by contacting

8. About us

Which? Conversation is operated by the Consumers’ Association. Both the Consumers’ Association and Which? Limited are part of the Which? Group. 

The Which? Group is also known simply as Which?. 

Read more about Which?

We are required to provide you with the following information about our companies:

NameConsumers’ AssociationWhich? Limited
Company Number580128677665
Registered Address2 Marylebone Road, London, NW1 4DF2 Marylebone Road, London, NW1 4DF
Registered inEngland and WalesEngland and Wales
VAT numberN/AGB238534158
Company typeLimited by guaranteePrivate limited company

The Consumers’ Association is a registered charity in England and Wales under number 296072.