/ Technology

How can we build trust in the worldwide digital economy?

worldwide digital economy

With people increasingly using digital platforms and services, we want to ensure they can make the most of new products and have confidence in the growing digital economy.

If you’re like me you’ll have grown up watching Tomorrow’s World reveal the technologies of our not-so-distant future.

It was here that people got their first glimpse of cutting-edge devices such as the pocket calculator, the barcode reader and, most famously, the CD player.

Since it last aired in 2003, things have changed dramatically, and while I still don’t own a ‘hoverboard’, there has been a revolution in digital technology that has transformed the way we live.

Today, with a few taps of a screen, I can order a taxi, book a family holiday in someone’s home, buy a new book that will be delivered the next afternoon, and even borrow a dog for a day.

And if all that tapping feels too strenuous, I can get my devices to put on a Spotify playlist or change the channel at the command of my voice.

Greater good

There is no end to the ways that people’s lives have been enhanced by developments in digital technology.

But if we want to continue to enjoy the various apps, platforms and services we’ve come to rely on, we need to think about how everyone can benefit from them.

Most importantly, people’s confidence and trust are central to the success of the digital economy.

At the same time, if we want to continue to benefit from cutting-edge services, we need to ensure that any approach to regulation focuses on improving people’s experience without limiting new innovations that prove popular.

G20 Consumer Summit

That’s why today, on World Consumer Rights Day, I’m in Berlin for the G20 Consumer Summit, along with other members of the consumer movement from around the globe.

The summit is hosted by the German government, Consumers International and the German consumer association, VZBV. We’ve been working closely with them to come up with 10 recommendations for members of the G20 to look at. These will then be used to help set common guidelines for ensuring consumers’ best interests in the worldwide digital space.

The recommendations cover everything from how countries should approach regulation, to providing people with clear information about digital products in a way that works best for consumers.

The responsibility for ensuring that consumers’ rights are protected online can’t be managed by one country alone. Instead, this will require collaboration with and by governments, international organisations and businesses.

That’s why we’re calling on the OECD, the global body whose aim it is to promote policies that will improve the economic and social wellbeing of people around the world, to be appointed to develop a toolbox of policies, actions and measurement. It would then report back to G20 ministers in 2018.

We also want to hear from you: what digital products or services have you come to rely on, and what is it about them that makes you trust them over another?


I find this surprising coming from Which as this website is full of trackers etc , not only that but “safer ” browsers are blocked because you want to be able to recognise them and “fingerprint” them and use that info for third parties only the NY Post has more . Fair enough but this is the state of info gathering all over the web , it means everywhere else I use a large number of apps and special browsers to traverse the web for safety . The problem with all those trackers is they play into the hands of bad hackers apart from emailing you advertising especially suited to you , even HTML5 can be used to check your “uniqueness ” (canvas fingerprinting ) . There is no safety on the web everybody uses you for profit even Windows 10 which has had another security download to cope with a large number of “vulnerabilities ” due to back-door money making exercises and Flash Player – yes 7 MORE vulnerabilities found , remove it at once . What we are getting now is a drive by commercial companies to instill into the public that it is “safe ” to use the Internet ” and that includes the government. Nothing could be further from the truth and yes , with the latest government intrusions into all our devices some very intelligent hackers have found that this allows then to enter your devices just like backdoors , so even the government isnt helping you . One university had its drink machine hacked (USA)due to the Io T,s being connected to it allowing connections to other devices making a large bot which attacked the University I have a mass of information as this is something I take a deep interest in and i don’t mind an argument on the subject as I could provide info that would shock some. Nobody is going to convince me “its safe out there “


It is very sad that Which? have succumbed to the invasive tracker trend under the pretext of website functionality. They have certainly not placed themselves in a responsible position when it comes to privacy and raising issues with the authorities or companies now or in the future.

bishbut says:
19 September 2017

Cookies ? who do the help ? not the computer user ? The website that’s all !!
No technology is 100% safe to use ! but many think it is even governments all over the world


I think ‘trust’ is the key word here and perhaps convenience is another. I have been able to renew my car tax on line and when I can not think of a shop to visit, I can buy the required item on line in minutes. Some people bank on line and I’m sure there are very many ways in which the digital world assists us. Joining things, like music sources and players, printers and computers, thermostats and boilers, television and past broadcasts make our digital world seem connected and useful. Social media and personal communication technology have advanced rapidly since the turn of the century. If all this were to disappear there would be a huge hole in many of our lives, even though we managed without these things in the past. The danger is that with these advances have come the criminal element who have, so far, found it easy to exploit weaknesses and make digital life a misery. In addition many people have been able to use our digital age to make money with subscriptions and the selling of digital services. They create a need and then supply it. If it takes off they become wealthy. Fraud, hacking and virus distribution could lead to the end of the exciting time we have been having when new digital ideas have sprung up and become must have items. The more connected everything is, the more it can be disrupted and disabled. Likewise anything digital probably relies on a printed circuit board somewhere in the chain and anything that is made can, and does, break sometimes. The more digital we become the less personal we are and the more reliant on digital logic instead of personal judgement. I use the digital things that are useful to me. These are far fewer than most people use, because I haven’t found an advantage in moving further digitally. From this rather backward perspective, I would like to see a balance being struck. I look forward to a time when we have all the digital technology we need and we crave a healthy desire for humans to interact directly with each other; having control over our human destiny using humanity and not electronics.


I think you raise an interesting point, lots of people really do like many of the products and services that are now available and the options that it gives us. I went on a cheap holiday last year where I stayed in a couple of people’s homes, and in one case it was nicer than any hotel I’d have booked. I can’t imagine doing that even 5 years ago and whilst I was wary at first, I’d do it again for other things – plus I’m probably more inclined to do some more quick holidays knowing it won’t cost a fortune.

Interestingly, I was talking to someone from another country recently who said they really liked AirBnB as a host as there were certain protections in place i.e that they have guarantees if there is ever any damage. Equally, I’ve used Borrow my Doggy as a borrower, and even as a former (and now current) dog owner I felt much more confident about doing it via their system as they have insurance and 24hr emergency vet cover. So things like that, where companies pro-actively put measures in place, make me more confident in using them, compared to others that don’t.


” AirBnB as a host as there were certain protections in place ”
Whilst using airBnB may appear to be fine perhaps the opinion of those who suffer because of it should be considered also. Legislation in at least two major European cities as it distorts the housing market as land lords can get more money than simply letting to a worker.

The abuse of blocks of flats were it has the turnover of a hotel to the discomfort of the residents. I appreciate that for you that is not a problem but surely Which? should be providing information in the round not simply a biased single view?

Fortunately readers can address the imbalance if so minded:
is a very detailed examination and does expose the myth of people simply renting out a spare room.

bishbut says:
16 March 2017

No technology is yet 100% safe or 100% reliable as some people seem to think I use technology for many things that I do but I know of the risks in doing so .It might be the easiest way but remember there are big risks involved when do do so


I don’t think I ‘trust’ any specific aspect of the internet at all; it’d be more accurate to say I distrust some parts more than others. I do, for instance, have fairly high confidence in my banking, because the system is fairly robust and requires two-step authentication, one of which is divorced from the internet itself. But I also know that no system is totally secure. It’s a bit like the situation pre-internet, when people were talking about making things ‘idiot-proof’. That falls down because there’ll always be a better idiot and the same applies to the internet.

Having said all that, some companies still make amateur mistakes. Leaving laptops with unencrypted password information on a train or bus is but one example. Only this week an NHS worker was found having removed hundreds of confidential medical records from the hospital and taken them to a friend’s home ‘for safekeeping’, so when this sort of thing is happening as frequently as it would appear, hackers don’t really have to exert themselves all that much.