Nine in 10 people would feel stressed if their phone’s battery ran out. And yet most smartphones can’t last a day without charge. Should the next smartphone marketing battle be about battery life?
Ready for your random stat of the day? Seven in 10 smartphone users would give up puddings for a month in exchange for a fully charged smartphone, according to a survey by Mophie. I presume they’re talking about Apple and Blackberry pudding (*boom, boom!*)
And running out of juice doesn’t just cause stress – six in 10 get frustrated and one in four even feel panicked.
Part of this panic comes from not being able to make or receive calls. But our reliance on smartphones has another downfall – nearly half of Brits can only remember three phone numbers. I think it might just be two for me – my own, and my mum’s.
My Google Nexus 4 won’t get through a day without needing a charge, so if I forget to plug him in at night, I’ll suffer a day of carefully limiting my phone usage to save the last dregs of juice.
House parties have a new tradition too – iPhone users share time with a charger to pump their phone back up to full strength. The only reason I pick out iPhone users is because no-one ever asks to use my mini-USB cable for my Android phone (woe is me!).
Protection from bad batteries
So what are we doing to protect ourselves from dead phones? Our Twitter follower Amraze carries portable chargers:
— Amraze Khan (@Khaniee1991) May 12, 2014
And Which? Convo regular Wavechange told us last week that he keeps two phones handy. One reason is to give him a better chance of good coverage by having them on different networks. And the other is to protect himself from a flat phone.
With so many of us being frustrated with bad battery life, it raises the question of when smartphone makers will start competing on it, rather than just on speed or pixels. Of course, some smartphones are better than others for longevity – as you can find out on our sister site Which? Tech Daily – but are they breaking any new ground?
Our Tech team has tested the ‘ultra’ and ‘extreme’ power saving modes on the Samsung Galaxy S5 and the HTC One M8 respectively. See how they perform.
Are you peeved by poor smartphone battery life? Has running out of juice ever messed up your day? Or did you feel slightly liberated?