Free apps are all the rage for tablet and smartphone users. But we’ve all heard the stories of unfortunate parents stuck with enormous bills after their children have downloaded expensive paid-for content.
I downloaded a free game to my phone recently, whereby the player has to build airports across the world and make money shipping cargo. Granted, it doesn’t sound too thrilling, but I found it quite addictive.
Before I knew it, I found myself paying £3.70 to download virtual currency, enabling me to hurry through the slow initial stages of the game. I soon felt pretty daft, and not long afterwards, I uninstalled the game and vowed not to be sucked in again.
Spending money is a cinch
Considering my lack of restraint, I wondered how easy it would be for a child to get sucked in too. I think it’s easy to see how one little boy from Bristol racked up a £1,700 bill on his parents’ iPad, buying paid-for in-game extras like currency, extra levels and upgrades.
As a result of numerous stories like these, the Office of Fair Trading (OFT) is launching an investigation into downloadable free games. It aims to find out whether children are being subject to unfair pressure to purchase paid-for content.
However, the OFT isn’t investigating how easy it is for children to purchase the content. At present, it seems far too easy for children to run up huge bills on phone apps when most default settings on phones and tablets allow ‘in-app purchases’ without asking for a confirmation or password.
If you want to prevent this from happening, turn off the default setting, or switch on parental controls so passwords are required for in-app purchases. If you child does run up a bill without your knowledge, contact the app store or manufacturer. If you’re lucky, you may be eligible for a refund.
Marketing vs parenting
So the OFT won’t be challenging the purchase mechanics, but it will be trying to find out if children are ‘strongly encouraged’ to make purchases while playing free games. It’s also investigating whether these games are upfront about the potential costs involved after the initial free download.
Have you played free games on your phone or tablet that encouraged you to download paid-for content? Do you think the responsibility lies with parents to make sure their children don’t run up huge bills?
Should a parent be refunded if their child racks up unexpected app bills?
No (44%, 520 Votes)
Yes (35%, 408 Votes)
It depends how big the bill is (21%, 242 Votes)
Total Voters: 1,171