/ Technology

Mobile providers: should I stay or should I go?

Switching mobile provider

Ofcom has revealed plans that could allow customers to switch mobile providers via text message. But would such plans really help you switch?

After eight years with O2 I’m changing mobile phone provider.

I recently decided I had to shop around for a better deal to reduce my monthly payments. In truth, I hoped my provider would match or improve upon the best deal I found to keep my custom. I’ve generally had a good experience and it would be less hassle for me to stay. The process of ordering a new SIM, giving notice, activating a new account and switching numbers – it’s not fun.

It’s good to walk

Unfortunately, O2 haven’t been able to offer me good enough incentives to stay, so I decided to vote with my feet and move on. In reality, I know I’m in a minority. Few people have the patience to find and switch to a better deal.

When your contract ends or you see the monthly direct debit come out and cringe, it’s much easier to accept the fate your provider stows upon you. I’m not convinced a provider’s retention strategy should rely upon their customers’ complacency. That definitely doesn’t create market competition in the interest of the consumer.

Gaining Provider Led (GPL) switching is a well-established practise in many markets, and is in fact something we campaigned long and hard for. GPL puts the responsibility of the switch with your new provider. When I moved bank last year I simply called up my new one to tell them I wanted to open a new account and they did everything else. I couldn’t believe how easy it was and wish I’d done it sooner. Practises like this put the onus on the new provider, making them all work a little bit harder to keep and attract customers while you sit back and relax.

New message

Ofcom’s latest announcement goes some way to addressing this. It plans to introduce a ‘text-to-switch’ service. So, instead of having to call up your current provider and tell them they want to leave, customers can text them.

Well at least this is one way to avoid the awkward phone calls where you’re talked into staying when you rang to switch. While this plan could make it easier to switch, it does still leave consumers to do all the switching leg work.

Ofcom’s consultation on these proposals runs until 30 June, with a decision expected in the autumn.

So what do you think to this proposal? Have you tried switching mobile phone provider before? Do you think there’s a better way to improve switching?


After the £4.6 million fine from OFCOM has Vodaphone changed their customer policy ? not according to the last post I replied to on this subject to a single mum . What makes you think Vodaphone are going to take a blind bit of notice of OFCOM- Vodaphone – too big to fail or be told what to do.


Thanks, Duncan. You raise an interesting point here about Ofcom’s powers and how business responds to them. We’ve been working closely with Ofcom to ensure that any new powers – such as over nuisance calls – are implemented adequately.


I had the same experience with o2. They would not match giffgaff which is rather ridiculous seeing it is the same network. o2 do have lots of non-phone offers for customers, but they have never had one that I wanted so not worth anything to me.

So I am still using the o2 network, but at a cheaper rate with giffgaff, go figure.


Thanks, Alfa. I was pretty disappointed. I’ve had to spend this week dealing with the difficulty of switching SIMs and numbers which I didn’t really want to do. Hopefully providers will start to see sense if more people move.


I frequently see comments like “I just wet myself” “I’ve just done the biggest p**” come up on my facebook timeline as friends/relations have left their phone unlocked.
I hope there’s going to be something more than just sending a code to switch and get an instant response with a code to send to the next provider. Cos I can imagine many people switching provider without knowing.


Well that doesn’t sound good – we certainly wouldn’t any more customers than absolutely necessary to wet themselves over their mobile contract……

Gary says:
24 May 2017

Interesting – however unless the reply back informs you that you are still XX months into an XX month contract, and termination charges of £XXX will apply, then I can see a lot of people getting frustrated with this when they receive a huge bill the following month


Thats the point Gary I dont think the full psychology of public reaction to this has been thought through when the practical aspects haven’t been forcefully explained to them . This seems to be a modern trait of what looks like a simple action being publicised greatly but at the end of the advert you get the “speed of light ” , teeth rattling, gum chomping , gatling gun – Terms+ Conditions causing a crack in your car windscreen due to the high frequency air-waves. If this is not pointed out FIRST then it borders on misrepresentation .


Yes that’s a great point, Gary. In my case, I’m on a rolling contract so it hasn’t mattered too much but for people on fixed contracts it could create more confusion and potentially lead to excess charges for leaving early. Thanks for suggesting this!