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Yes! Canon renews commitment to viewfinder cameras

Good news for anyone looking for an affordable compact camera with a viewfinder – Canon has revealed a new addition to its line, the PowerShot A1300. Is this evidence of a renewed enthusiasm for viewfinders?

A few years ago, Canon was the last game in town if you were after a small, cheap digital camera with a viewfinder.

Every other manufacturer had largely given up on producing such models. Before long, Canon followed suit, with 2009’s Canon Ixus 100 IS looking like the last of a dying breed.

Canon tests the waters

Then last year, Canon returned to its old ways by releasing the Canon PowerShot A1200, the first cheap compact model with a viewfinder in years. Camera enthusiasts who wanted a simple, affordable model that they could hold to their eye in bright conditions finally had an option.

We were excited as we’d been pushing for a return of viewfinders here on Which? Conversation. The bad news was that Canon at the time refused to commit to producing future cameras with viewfinders. The A1200 was effectively a way of testing the waters – initially, it was only available from Jessops before spreading to other retailers.

It seems that sales of the A1200, which has dropped in price to under £60, have been strong enough to persuade Canon that a market still exists for simple digital cameras with viewfinders.

Enthusiasm for viewfinder cameras

We’ve had hundreds of comments on Which? Convo telling us that there’s a real hunger for cameras with built-in viewfinders, and we’ve been passing these comments on to all the major manufacturers.

I’ve spoken to representatives from Canon numerous times on this issue myself, reminding them that plenty of potential customers have been tracking down old cameras online rather than buying the latest models which don’t have viewfinders.

With the release of the new Canon PowerShot A1300, it seems Canon has listened to its customers and renewed its commitment to producing cheap compacts with viewfinders.

The A1300 offers a 16Mp image sensor, 5x optical zoom (up from the A1200’s 4x zoom) and 720p HD video recording. It will launch in April priced at £109, and we’d expect this price to drop further as well.

We want more viewfinders

Make no mistake, from our independent lab testing of last year’s A1200 we didn’t think the camera was perfect, and the viewfinder itself was on the uncomfortably small side. But it’s still great to see a major manufacturer offering low-cost models with a feature that’s in demand but hard to find.

Most of the viewfinder cameras released in 2011 were ludicrously expensive, so a cheap option will always be a welcome prospect. Well done Canon, but why stop there? I’d now like to see other major manufacturers upping their game and offering cheap viewfinder cameras!


Thanks for this, Rich. I have lost my compact camera so at the moment I am using a ten year old 2MP Olympus digital camera – so old that it has a viewfinder. 🙂

I don’t make much use of a camera in bright, sunny conditions so the lack of a viewfinder on my missing camera has never proved a big problem. I would however like the choice, so I appreciate your efforts to push the manufacturers for action.


Thanks very much Wavechange, and we’re keen to keep pushing this issue to the manufacturers – I’m glad to see Canon following last year’s camera with a newer model, but for a realistic degree of consumer choice I think there is plenty left to achieve!

Jon says:
19 May 2012

Good idea thats what I will probably have to do, as Cameras out today really are rubbish!

Sophie Gilbert says:
9 February 2012

I’m too interested in photography (not that I’m great) to dream about buying a camera without a viewfinder.

David says:
10 February 2012

A few years ago screens were not that good and a viewfinder was really helpful. Nowadays the screens are so much better I don’t think a viewfinder is useful at all.

MAC says:
16 July 2012

Obviously you have very little experience with cameras.

I consider a viewfinder essential for just about all sorts of non static photography. Sure, an LCD is fine for something that is sitting still but as soon as it moves, the viewfinder is far superior.

And, in bright light; LCDs are next to useless. In dark settings, you usually can’t even make out the subject on low cost cameras. Why do you think all high end cameras (professional) carry a viewfinder? Because a pro knows they can’t live without it.

By the way, I worked as a pro for over 10 years before getting into computers. I know.


People don’t understand why their photos are out of focus. I see so many taking photos at arms length. In low light the out of focus is normally camera shake. At arms length it’s so difficult to keep the camera still.
Holding the camera against your eye holds the camera steadier, so better quality shots. Years ago with film cameras you only found out when you got your prints back from the developer that the shot you wanted is off centre. Now digital really comes into its own. Take the shoot through the view finder, check the screen, not happy, readjust the shot in the view finder as required, take another shot. Keep the one you like delete the rest. After a while you’ll get to know where to put your subject in the view finder and not suffer from camera shake.
The viewing screen should for viewing the taken image and the view finder for taking shots. Ah with one exception. Macro shots. I’d always use the viewing screen for macro shots.


I support this campaign, I much prefer the old style viewfinder, I have a Canon SX1IS which performed brilliantly on safari last year, and I pretty well never use the screen on the back.

A friend wants to buy a little camera with a decent viewfinder for an old lady who has shaky hands and who finds pressing the camera to her face helps her more shan a stabiliser – not much about.

RichardS says:
11 February 2012

Most outdoor photography is taken with the sun behind the camera rather than into the sun, most of the cameras I seen have reflection from the sun affecting the ability to compose the picture, view finders are therefore invaluable especially when the sun is low in the sky, I also agree that using a view finder give a far more stable stance for shake free photography.