Do you like to be greeted when you go to a supermarket? Perhaps by a friendly shop assistant handing you a basket? How about by a hologram who informs you of the store’s special offers?
Asda has just completed its trial of virtual assistants ‘working’ in its Milton Keynes store – the hologram (I’m not sure if it was given a name badge) was positioned at the entrance to welcome shoppers.
The supermarket giant hailed the trial a success, which presumably means that its customers responded positively, while the hologram itself didn’t call in sick.
I didn’t visit Asda’s hologram in person, but I was at University College London Hospital recently when a strange sight caught my eye. I had to rub that eye a couple of times to make sure I was seeing clearly… yes there was a holographic nurse!
She looked a little bit strange, but her message was significant – good hand hygiene is important to fight against infection. Overall, I think she was successful in getting her point across to me (and you can see this virtual nurse in action in this video).
But a hologram in a supermarket? I’m not so sure. The hologram’s developers say it could be used to give you extra information, such as telling you about a particular bottle of wine and what food it would match with. Although that doesn’t sound too bad, I don’t think I like the idea of a virtual assistant popping up in various aisles telling me what to buy!
Do you think a hologram in a supermarket could be useful, or fun? Can you think of any other places where a hologram might be welcome?
Would a supermarket hologram enhance your shopping experience?
No - it's a stupid idea (79%, 59 Votes)
Maybe - if it's not too intrusive (16%, 12 Votes)
Yes - I could see it being useful (5%, 4 Votes)
Total Voters: 75