An Advertising Standards Authority ruling has set some hares running in the world of broadband. The ASA upheld a complaint from a BT customer who claimed they were misled as to the speed they could achieve.
This is an interesting development, particularly for the 28,000 of you who have signed our Broadband Speed Guaranteed petition.
The ASA argued that the ‘availability checker’ on BT’s website, which gives you an estimate of the speeds you can expect at your address, amounts to a significant persuasive factor in a prospective customer deciding whether they’ll opt for BT broadband. Only, in the case of the person complaining, they couldn’t achieve the speeds they were quoted at their address. BT’s advertising on its website was therefore deemed misleading in the eyes of the ASA.
As a result, the ASA has told BT that its availability checker must provide accurate information.
Give us speed guaranteed
Our campaign calls on broadband providers to give accurate and personalised speed estimates at the point of sale, and for this to be put in writing. When you’re in the process of committing to a long-term (and sometimes very expensive) contract, you ought to be able to rely on the information you’re being given.
And although there’s no guarantee that you’ll always be able to receive the maximum speed you were offered, your provider should give you a realistic range. If you can’t regularly achieve speeds within this range, you should be let out of your contract penalty-free.
Have you ever checked your predicted broadband speeds on a providers’ website only to find out that, in reality, your speeds are much lower? Are you paying for speeds you’re just not getting?