/ Technology

Warning: your Apple ID is NOT due to expire

Have you had a text, apparently from ‘Apple’, telling you your Apple ID is about to expire? Don’t be fooled – it’s a scam. So what’s being done about it?

I happily admit that I’ve completely bought into the Apple brand. Some people consider them to be a bit expensive, but I love my Apple products. They’re easy to use and the technology’s great. But just like everyone else it would seem that they’re not immune to scams.

Apple ID expiration scam

Apple iPhone users have recently been targeted with a scam text.

This says that your Apple ID is due to expire and advises you to confirm your details via a link which directs you to a very convincing-looking ‘Apple branded’ website.

The site asks for your personal details including date of birth, telephone number, address and payment details – supposedly to unlock your account.

Some security experts have suggested that clicking on the link forwards the message to your contacts. So the scam seems to be spreading like wildfire.

Advice from Apple

As a result of our new scams campaign, I’ve become increasingly concerned about the security of my personal details. So, as an Apple user, I went in search of its advice on this latest scam. What I really wanted to know is what the company is doing about it.

So we asked Apple what it’s advising customers to do. Apple has warned users to be cautious, advising that most account-related activities will take place in iTunes or on an Apple.com website such as the online Apple Store. It has provided guidance on how to spot a genuine Apple email, as well as advice on identifying a phishing email.

Apple also told us that the iTunes Store will never ask you to provide your:

  • Social Security Number/National Insurance Number
  • Mother’s maiden name
  • Full credit card number
  • Credit card CCV code

Apple also advises that you should never send credit card information, account passwords, or extensive personal information to someone, unless you’ve fully verified that the senders are who they say they are.

But is this enough?

Of course, it must be tough to keep on top of all scams – it’s estimated that one is attempted every six seconds in the UK. But the Apple ID expiration scam is one of the most common types – a phishing message.

Our campaign is calling on companies to do more to safeguard us from scams. It’s important to take adequate steps to protect yourself from falling victim to a scam like this, but we we want companies like Apple to look at what more they could do to protect people from falling victim to scams. 

If you agree that more needs to be done, sign our petition today:

So have you received one of these texts? What did you do about it? Do you think Apple is doing enough to advise its customers?


If I owned Apple or any major company with their amount of clout for that matter. I’d simply write to domain registers saying don’t allow any urls to be registered with my copyrighted company name in it., without checking with our fraud department first. Similarly I’d do almost the same thing with social media sites. Is it really that difficult for these overpaid CEOs to not show some degree of intelligence?

And do we know if the names/ addresses used in these scam sites ( FYI sites are registered to uk individuals) are being contacted. I suspect the scammers are fraudulently using some poor souls details. Long gone a re the days when scammers would use their own details in places far flung.


I have been warned many times my Apple account would be closed down unless I logged in and updated my details (using the link in their email of course).

I have never had an Apple account !!!


Lauren, this is simply a continuation of another topic on phishing. I’m not at all sure why you want to know ‘what the company is doing about it’. There are millions of these scams, all very similar, all asking you to follow dubious links and give away all your secrets. It’s not Apple doing it; it’s thieves, rogues, vagabonds, miscreants, ne’er-do-wells, looters, pillagers. It’s also somewhat misleading that the topic header starts by aiming at Apple, even hinting at potential insecurity in Apple itself (they have a reputation for being pretty secure – but are they really?) but ends by calling on ‘all companies’ to take action.

As an analogy someone knocks at your door and claims to be from the Council. They come in and ask you for all your papers, money and valuables. They don’t show you any ID, don’t wear any uniform but they try to ‘sound like’ Council workers.

Two questions: do you hand over all your worldly goods, chattels and loaves and, secondly, do we decide to have a petition demanding that councils do something to stop this?

Apple’s as secure as it gets. Try losing your Apple ID and forgetting your password and the answers to the secret questions you’ve set up and see how easy it is to get them reinstated. People need to educate themselves and learn about the risks. They’ve probably cottoned on to not patting a bull or sticking their hands in a wasps’ nest but being on the internet is as much about security and care as any other activity. People need to become more savvy.


“Apple’s as secure as it gets.” Really ? Ask Jennifer Lawrence and dozens of other celebrity just how mickey mouse the iCloud password system was back in 2014. Best I can describe that was amateur hour by a greedy corporation.


You need to research your facts. All that was down to a phishing attack. The Apple ID system itself was not the issue.

“According to NBC News, it’s 36-year-old Ryan Collins the person responsible for phishing login credentials from many celebrities. With usernames and passwords in hand, he was able to log into Gmail accounts and even download iCloud backups from where he extracted nude photos.

What Collins did to gain access to at least 50 iCloud accounts and 72 Gmail accounts between November 2012 and September 2014 was rather simple. He sent his victims emails that looked like they originated from Apple or Google, fooling them into handing their credentials over.”

If people respond by following links and then input their details without extensively checking they deserve what they get.

Chris says:
20 May 2016

Well done Ian. It’s refreshing to see a balanced, well thought out response to some of the mis-informed hysteria we see all too often.


Ian,s right the Internet is a dangerous place . I dont have Apple anything but it doesnt take long for scammers/hackers etc to find out all your details so that they can email you text you etc knowing you are using a certain email service , what your hardware is and using that as a means of phishing you or worse . I am now being inundated with rip-off emails .malware ridden -scamming etc probably because I am critical of some people/ companies but my biggest disappointment is that the company I have great faith in, BT has let me down in its email service by letting it all through . What I am getting at is that most Internet programmes are not safe even if well known companies run them , every minute hackers crack a programme worldwide and virus companies have to issue fixes some quickly , others like MS slowly . Both the UK government and US government are actively touting those hackers to work for them as we speak so it shows who has the brains in computer programming in this department .What isnt admitted is just how bad this is and that no government with no matter how big a computer is willing to stop it because $1000,s of billions are invested in the supply and demand for products and services on the Web . When the public complain something is done to make them feel more secure about using it and so prop it up but at the moment it is creaking with malware and third parties who know your whole life story because the data that government and BB have is NOT secure because money changes hands and human nature being what it is your data is sold constantly . To show how bad it is even the FBI/CIA have people watching their own staff in case they sell information to those they are at war against in the political sense ,so less sensitive data like medical records can easily be bought as has occurred in the US , so as we are just “Joe Public ” we are at the bottom end of the food chain and arent a high priority to be listened to , until an election is announced and once its over its back to business as usual . The only time the Web will be taken down is when WW3 starts until then its as the old US police programme Sargent used to say—be careful out there . .

bishbut says:
20 May 2016

Again I say. Some people will always fall for the simplest scam they can be warned told about it but some will fall for it.