Amazon has announced that its Prime service, which gives you one-day deliveries, will be increasing in price by 62%. It’s being sugar-coated with the inclusion of film streaming, but what if you have no interest in this?
Amazon Prime will be increasing in price from £49.99 a year to £79.99. Amazon defends the £30 hike by pointing out the extra benefits: Amazon Instant Video (previously LoveFilm) to stream films and TV, Kindle book rentals and discounts on Kindle devices.
Read more about the changes to LoveFilm and Amazon Prime on Which? Tech Daily.
What if you don’t want film streaming?
Existing Amazon Prime customers will be protected from the price rise until the end of their current year-long contract, but after that they will be renewed at the new price of £79.99.
Of course, Amazon points out that existing customers will benefit from all of the new features at their current price point until then. It even says you’ll be saving 35% on what you would’ve paid for both services separately.
But what if you only want speedier deliveries and have no interest in film streaming? What if you already have Netflix? Well, £80 is still the new price point for you.
Rolling over to £80 a year
It’s also worth pointing out that your contract will be rolled over automatically to the new price when your contract is up for renewal. If you don’t want to pay the new price of £80 you’ll need to turn off auto-renewal in your Amazon prime settings or let Amazon know directly.
Are you an Amazon Prime customer who will be affected by the price rise? Or were you considering signing up but are now put off by the change?
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