99p ebooks – proof publishers are wrong on prices

This isn’t an article about whether you prefer books or e-books, it’s about e-book pricing.

In my view cheap e-books are a good idea, or at least appropriately priced ones. Even if the price were set around £2 or £3 for some titles it would still be tempting, but once you start asking for more than the price of the hardcopy it’s just ridiculous. As can be seen from the above, an author can still make a good profit from a low-priced e-book, and consumers aren’t silly enough to throw money at publishers for nothing. If publishers actually want to sell their books in e-book format, they need to catch up and start pricing them appropriately.

Wow. Who would have thought books priced at up to $3 US would make an author more $ than a beautifully put together paperback? Yet, readers seem to be happy and more and more writers are in a place to get their work into the hands of readers looking to read. Isn’t THAT why most of us who write started doing so in the first place?

Joanna Aislinn

[Message from Mods: Hello Joanna, we’ve just removed the URLs as it didn’t add to your comment. Thanks.]

Well – we think “artificially high” prices isn’t necessarily a true reflection. In many cases the 99p ebooks are self published so a significant slice goes to the author (as it should). Publishers do provide other services and so have other overheads to cover so a higher price can be justified as that revenue needs to be split. 99p may perhaps under value the effort that goes into a book – but if authors wish to pitch at 99p it’s a free world.

One thing about the internet is its democratising power and it has allowed otherwise unpublished authors to by pass the traditional gatekeepers – this is good. Ebooks also spread or defray some of the risks in traditional publishing – investing in large print runs of un proven authors is a risk and so some of the royalty models reflect this.

We believe that the advent of ebooks will challenge the model of publishing and will change some of the traditional revenue sharing models. We will try to be in the vanguard of that.

I use both eBooks and “real” books. The benefit of eBooks is the portability, being able to carry the reader when travelling with many books on it (+ music tracks) or just having something small when I am waiting on shopping trips.

But I will not buy eBooks at £8 – £15 each (although I have bought a few that are available at £3 approx), and so I have been tempted to look at eBay where it is possible to buy discs with 000’s of books for a few pounds. Clearly, these are illegal copies, and give no benefit to authors. But the legal cost of 20 – 30 books is large by comparison, let alone 00’s.

My music collection of 000’s of tracks contains very few copied from friends, and that is the route I would prefer. eBooks at 99p would keep me on that route. Contemporary fiction eBooks at current prices will drive me away from it.

I hope that the book industry test the 99p price, to see if there are sufficient people like me who will spend £20 on eBooks, as long as we feel we get good value. And eBooks at £10 each does not feel good value to me.

I have hundreds of books, but because of lack of space and environmental concerns i also use an i pad to read with, there are advantages to each medium.
To the publisher there is a huge financial saving in e books – raw materials, printing, distribution, storage and disposal of excess stock are all eliminated – but these savings must be passed on to the consumer.
The publishing industry has only to look at the head in the sand attitude of the music industry, where realistically priced down loads would have killed off most of the illegal competition – at 10 pence a track i would have bought loads at 79 pence forget it !
i buy CDs and books from charity shops and only download cheap (under £3.00) books for the i pad.

Lets face it, in less than 20 years traditional books will be collectors pieces, as we are razing forests to the ground far faster than they can ever grow, so wood will become very scarce once China and India start to build for their populations.
I bought an Amazon Kindle recently and I am totally hooked on the convenience alone.
As a Wilbur Smith fan, I got his new release for £5.17 downloaded in about 40 seconds instead of the bookshop price of £18.99. As for the ‘touchy feely’ of a proper hardback, who cares, as it’s the printed word I am interested in, not hugging a tree. Even Harry Potter is planned for the Kindle, so authors will be queuing up to offer discounted ebook versions which will have a dramatic effect on the bookstores. Remember the Hollywood film makers saying in 1929, that talking pictures will never take off!
The new technology like ebooks is unstoppable – when did you last buy a spool for the camera?

The issue with the agency pricing is evident when it comes to back-catalogue editions or ‘classics’ that are often unavailable in shops or only available in second hand stores. A second-hand book garners absolutely no revenue for the publishers whatsoever so why do they insist on pricing books which are available at next to nothing at current paperback prices? The book market survived the secondary market (resell or pass on) with no problems so why milk the ebook market? I have seen the ‘we still have costs’ excuse trotted out many times and easily refuted http://www.evilgeniuschronicles.org/wordpress/2011/01/12/ebook-pricing-vs-revenue/

So I hope that the OFT actually shows some teeth in this investigation and stop the publishers milking ebook fans