Our investigation into hard-to-open packaging struck a chord with me. I’ve got various family birthdays coming up and I never fail to get annoyed with the ridiculous packaging on many kids’ toys.
Posts tagged with "packaging"
You’d complain loudly if you bought a new car and had to fight to get the door open, so why do we have to put up with difficult-to-open everyday packaging?
Have you ever got your shopping home, to find that a big-name branded product you thought you’d picked up was actually an own-label lookalike? It’s happened to me, and our new research shows I’m not alone.
Easter eggs are generally a positive addition to my Easter, so imagine my discomfort when I inflicted a small wound on myself trying to break into the moulded plastic packaging.
If you buy a 32GB tablet, you’d probably expect to have around 32GB to fill with files. I certainly would. That’s why I was surprised to see Microsoft’s 32GB Surface tablet only has 16GB of free space to use out of the box.
Just what is the power of packaging? We may like to think we’re immune to its appeal, but our packaging experiment reveals the design tactics that persuade you to buy and even convince you food tastes better.
Ever had that frustrating feeling when the delivery you’ve been excitedly waiting for turns up, but you can’t get into the packet? Or you’ve just bought a new shaver and the plastic casing is impermeable?
Have you ever bought a product in a supermarket thinking it was branded, but later realised you’d bought an own-branded product by accident? I wonder how much copycat branding actually confuses shoppers.
Last weekend I did a weekly shop for one, expecting the bill to be much cheaper than my usual two-man shop. In fact, it was hardly cheaper at all. It left me wondering whether it’s more expensive to buy for one?
Excess packaging is a bugbear for many of you – so, to avoid mountains of plastic this Easter, you’ll need to be choosy about which chocolate eggs you buy. That’s if you’re actually worried about egg-cess packaging?
Be honest – how much waste have your Easter eggs created today? It’s easy to get lured by the big boxes, but they contribute to thousands of tonnes of waste every year, so shouldn’t we be finding fuss-free treats?
From underfilled vitamin tubs to a biscuit packet that weighs 10 times more than an identical product, we’ve found some crazy examples of overpackaging. But who’s responsible for cutting back?
We’re recycling more than ever, ‘green’ plastics are popping up in our packaging and eco companies are considering using it instead of card. Has the world gone mad – or is plastic getting a green makeover?
Asda’s plan to dispense laundry detergent into reusable pouches is commendable, but it’s also long-overdue and only a small step in a long journey. So why aren’t more supermarkets offering refillable products?