As online shopping becomes ever more popular it would seem we have a growing problem with package deliveries. 3.6 million of us had a package go astray last year. Did this happen to you?
Why do restaurants and pubs persist with placing glass ketchup bottles on the table? Heinz describes them as ‘iconic’ – I think they’re just ‘awkward’.
In the UK more than 10% of our shopping is now done online. And whilst we’ve come a long way in terms of improving the online shopping experience there’s one area where it appears that there’s still work to do – the delivery. So why is that?
What would you expect to be delivered in 24 separate boxes? A new kitchen? What about a new dinner set? Ex Which? Convo editor Hannah Jolliffe returns as our guest to debate over-packaging.
Have you ever been in hospital and not been able to open a sandwich packet, pack of biscuits or drink carton? Or maybe you’ve seen an elderly patient, friend or relative give up and go hungry?
Shrinking products certainly gets people whisked up. So when it emerged that one of the nation’s favourites, the Cadbury Creme Egg, had shrunk, it was no surprise people scrambled to complain.
Sneaky packaging can tempt you into buying products you wouldn’t have otherwise picked up, while masking information that may make you think twice. Which packaging tactics leave you ticked off?
One year on from our last copycat packaging debate and the Government is consulting on making it easier for companies to take action against other firms they feel copy their packs. What do you think about copycats?
Our investigation into hard-to-open packaging struck a chord with me. I’ve got various family birthdays coming up and I never fail to get annoyed with the ridiculous packaging on many kids’ toys.
You’d complain loudly if you bought a new car and had to fight to get the door open, so why do we have to put up with difficult-to-open everyday packaging?
Have you ever got your shopping home, to find that a big-name branded product you thought you’d picked up was actually an own-label lookalike? It’s happened to me, and our new research shows I’m not alone.
Easter eggs are generally a positive addition to my Easter, so imagine my discomfort when I inflicted a small wound on myself trying to break into the moulded plastic packaging.
If you buy a 32GB tablet, you’d probably expect to have around 32GB to fill with files. I certainly would. That’s why I was surprised to see Microsoft’s 32GB Surface tablet only has 16GB of free space to use out of the box.
Just what is the power of packaging? We may like to think we’re immune to its appeal, but our packaging experiment reveals the design tactics that persuade you to buy and even convince you food tastes better.