This question might not be as straightforward as it appears. Customer loyalty is big business – but do the likes of Tesco and Amazon always deserve our devotion?
The way something looks doesn’t influence the test scores, but how important is the appearance to you when it comes to buying a product?
Supermarkets love to tempt us into buying their premium own-brand and branded food with mouth-watering claims that they’re tastier, finer, artisanal or just more fabulous all-round than budget alternatives. (more…)
Do you find yourself sticking to the same brands in your supermarket shop? Would knowing the owner of that brand make you think differently?
Noted by the Office of National Statistics as a ‘distinct and growing product’, coffee capsules are making their way into our weekly shopping. But most of us feel tied to buying branded capsules. Is it time we tried third-party alternatives?
Most of us probably know that big-brand medicines often contain the same active ingredients as cheaper brands. But what if big-brand medicines were completely identical to the supermarket versions?
As part of our ‘Real Customers, Real Service’ series we’ve been investigating what makes an exceptional customer experience. What should companies do to keep their customers coming back for more?
In the past, when you thought of iconic British carmakers you thought of Bentley, Jaguar and Rolls Royce. Times have changed; now you should be thinking Honda, Nissan and Toyota.
How aware are you of identikit cars and do you think they’re easy to spy? We put some Which? readers to the test in a game of spot the difference, and discovered just how much impact a badge can have on a car.
Who do you bank with? That question can be more complicated than it first seems. And ultimately, the answer could affect the security of your savings if your bank happens to go bust.
Affordable treats are just the thing to cheer you up when times are tight. But are you loyal to your favourite big brands even though they cost a little more? Or have you found you can save on your indulgences too?
If you see the words ‘British classic’, ‘best of British’ or ‘truly British’ on an advert, wouldn’t you assume the product in the ad is made here? In the case of some adverts we’ve uncovered, you’d be wrong.
Do flavoured mayonnaises appeal to you? When the waiter delivers my pub lunch and asks if I’d like any sauces, I know I’d be sending the mayonnaise back if it tasted of bacon, mustard or pesto.
Premium supermarket own-label boxes were top of the chocs in our recent taste test, but wouldn’t you be disappointed to see a supermarket logo on a present from that special someone?