We’ve heard many tales of how broadband speeds and mobile usage don’t come anywhere near what’s advertised. Is this fair? No – but there could soon be rules in place to stop misleading advertising in its tracks.
Posts tagged with "advertising"
It’s a lottery out there when it comes to broadband speed – even if you live in a highly populated place like London. I happen to live in the postcode with the capital’s slowest connection, and I’m not happy.
Looking to jump into 3D by buying an expensive new TV? Or maybe you want to buy your nearest and dearest a laptop? Well Sony’s hoping to grab your attention by giving you VAT back on some of its products.
Online advertisements individually target you by gathering data about your browsing behaviour. But would you be more willing to accept this intrusion if the companies making a fast buck paid for the privilege?
Claims of targeting ‘limp, lifeless hair’, or gaining ‘up to 60% longer looking lashes’ aren’t unusual in beauty ads. But is the cosmetics industry playing fair or are we falling for clever marketing?
It’s official – most of us are baffled by broadband ads. Nine in ten people find the ads misleading according to Virgin Media. So it’s about time the gap between advertised and actual broadband speeds was closed.
Video game companies seem happy to hoodwink us over their products. The latest culprit is Final Fantasy creator Square Enix, who has just had their advertisement banned for being misleading.
Q: When does Which? disapprove of retailers offering consumers quality guarantees? A: When the ‘guarantee’ is worse than the rights consumers have anyway!