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archive

Advertising

Posts tagged with "advertising"

3 February 2011 in Technology

Had enough of ‘up to’ and ‘unlimited’ advertising claims?

11

We’ve heard many tales of how broadband speeds and mobile usage don’t come anywhere near what’s advertised. Is this fair? No – but there could soon be rules in place to stop misleading advertising in its tracks.

(more about misleading broadband claims…)

29 November 2010 in Technology

London’s broadband lottery makes mockery of ‘up to’ speeds

39
Map of London with pin in Canary Wharf

It’s a lottery out there when it comes to broadband speed – even if you live in a highly populated place like London. I happen to live in the postcode with the capital’s slowest connection, and I’m not happy.

(more about up to broadband speeds…)

27 October 2010 in Shopping, Technology

Will Sony’s VAT-back offer make you buy a new TV?

13
Sir Derek Jacobi as Scrooge in Sony ad

Looking to jump into 3D by buying an expensive new TV? Or maybe you want to buy your nearest and dearest a laptop? Well Sony’s hoping to grab your attention by giving you VAT back on some of its products.

(more about Christmas tax-back…)

23 October 2010 in Technology

Online advertisers should pay for our personal data

3
Woman surprised by money coming out of laptop

Online advertisements individually target you by gathering data about your browsing behaviour. But would you be more willing to accept this intrusion if the companies making a fast buck paid for the privilege?

(more about online advertising…)

23 September 2010 in Health

Have you been caught out by cosmetics ads?

12
Woman putting on mascara

Claims of targeting ‘limp, lifeless hair’, or gaining ‘up to 60% longer looking lashes’ aren’t unusual in beauty ads. But is the cosmetics industry playing fair or are we falling for clever marketing?

(more about misleading beauty ads…)

2 September 2010 in Technology

Broadband providers must change their advertising ways

1
Network cable

It’s official – most of us are baffled by broadband ads. Nine in ten people find the ads misleading according to Virgin Media. So it’s about time the gap between advertised and actual broadband speeds was closed.

(more about misleading broadband ads…)

18 August 2010 in Technology

Are video game ads misleading us too often?

12
Final Fantasy XIII characters

Video game companies seem happy to hoodwink us over their products. The latest culprit is Final Fantasy creator Square Enix, who has just had their advertisement banned for being misleading.

(more about misleading video game ads…)

20 July 2010 in Shopping

ASA axes Asda ads – we approve

2
Woman holding shopping bags

Q: When does Which? disapprove of retailers offering consumers quality guarantees? A: When the ‘guarantee’ is worse than the rights consumers have anyway!

(more about Asda’s ad ban…)

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