So Ryanair has been told off by the advertising watchdogs once again. This time for an advert misleading people over an offer to fly from London to Dublin for New Year celebrations.
Posts tagged with "advertising"
The beauty world was abuzz yesterday with news that a L’Oreal foundation ad has been banned for retouching images. But doesn’t this just highlight cracks in the industry that we already know are there?
What proportion of your inbox is emails from friends – and how much is newsletters and marketing messages you can’t be bothered to read? If you spend half your time automatically hitting “delete” you’re not alone…
High heels, sexy slogans and raunchy lyrics… just a few of the sexualised products children encounter every day. But the Bailey Review, out today, could help put the brakes on the speed at which children become adults.
If you ask Brits whether they trust advertising claims made on TV, online or in newspapers, would you expect them to give ads the thumbs up? Well, a recent survey found that over two thirds of us trust them. Why?
Once again, we’ve found that supermarket special offers aren’t as special as they claim. Even if you see one advertised and visit the shop that day, the item may not be in stock, as our check of over 1,000 items revealed.
In the US, Amazon will soon start selling a cheaper version of its hero product, the Kindle. This e-reader will be $25 less than the regular Kindle and look exactly the same – until you switch it on, that is.
The internet advertising industry wants to self-regulate the way it lets web users opt-out of behavioural advertising. But is its solution the right one? We still have some major gripes and questions – do you?
Ever wondered if online advertisers can read your mind? Facebook’s instant ad targeting could certainly make it seem that way. But maybe targeted ads are a sacrifice we have to make for free online services?
It may not be too long before Minority Report-style billboards reach our high streets. Spielberg’s vision of advertising, where signs target us as individuals, could soon become reality. Are you worried?
You might think deleting your browser’s cookies would stop sites tracking your online habits, but Which? Computing has found that you could still be tracked by the much harder to remove Flash cookies.
What do Antonio Federici ice cream, Harpic toilet cleaner and Ryanair have in common? They’ve all had their knuckles rapped by the Advertising Standards Authority. Who else will join them now the web’s being audited?
Can a drink with nearly five teaspoons of sugar really be ‘delicious and nutritious’? Not according to the ASA, which banned such claims from VitaminWater ads. But more sugary waters still lurk on shop shelves…
Online advertisers may not know you, but based on your browsing habits they have a pretty clear picture. The industry’s now noted our complaints and hopes to make targeted ads more transparent, but is it enough?