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archive

Advertising

Posts tagged with "advertising"

29 July 2011 in Travel & Leisure

Ryanair, stop wasting time on misleading flight offers

3
Ryanair plane

So Ryanair has been told off by the advertising watchdogs once again. This time for an advert misleading people over an offer to fly from London to Dublin for New Year celebrations.

(more about Ryanair getting rapped…)

28 July 2011 in Health, Shopping

‘Misleading’ beauty ad banned but the industry’s still ugly

13
Julia Robert's L'Oreal ad - Original photography by Mario Testino

The beauty world was abuzz yesterday with news that a L’Oreal foundation ad has been banned for retouching images. But doesn’t this just highlight cracks in the industry that we already know are there?

(more about beauty advertising…)

14 July 2011 in Technology

Is your email overrun by marketing messages?

23
Delete button in inbox

What proportion of your inbox is emails from friends – and how much is newsletters and marketing messages you can’t be bothered to read? If you spend half your time automatically hitting “delete” you’re not alone…

(more about email marketing…)

6 June 2011 in Parenting

It’s right to stop the sexualisation of kids

8
Child trying on high heels

High heels, sexy slogans and raunchy lyrics… just a few of the sexualised products children encounter every day. But the Bailey Review, out today, could help put the brakes on the speed at which children become adults.

(more about the Bailey Review…)

5 May 2011 in Shopping

Why are we so easily taken in by advertising?

11
Square heads cartoon

If you ask Brits whether they trust advertising claims made on TV, online or in newspapers, would you expect them to give ads the thumbs up? Well, a recent survey found that over two thirds of us trust them. Why?

(more about our trust in advertising…)

1 May 2011 in Shopping

Supermarkets – still enticing us with phantom offers

13
Food on supermarket shelves

Once again, we’ve found that supermarket special offers aren’t as special as they claim. Even if you see one advertised and visit the shop that day, the item may not be in stock, as our check of over 1,000 items revealed.

(more about supermarket special offers…)

19 April 2011 in Technology

Would you put up with ads for cheaper gadgets?

6
Kindle with Special Offers

In the US, Amazon will soon start selling a cheaper version of its hero product, the Kindle. This e-reader will be $25 less than the regular Kindle and look exactly the same – until you switch it on, that is.

(more about ads on gadgets…)

16 April 2011 in Technology

New code for online behavioural ads – will it work?

3
Cartoon woman on computer

The internet advertising industry wants to self-regulate the way it lets web users opt-out of behavioural advertising. But is its solution the right one? We still have some major gripes and questions – do you?

(more about behavioural ads logo…)

30 March 2011 in Technology

Facebook’s instant ads as you type – a step too far?

5
Woman typing on keyboard

Ever wondered if online advertisers can read your mind? Facebook’s instant ad targeting could certainly make it seem that way. But maybe targeted ads are a sacrifice we have to make for free online services?

(more about Facebook’s instant ads…)

22 March 2011 in Technology

Uh-oh – Minority Report-style street ads coming soon

4
Minority Report: Copyright 20th Century Fox, Steven Speilberg

It may not be too long before Minority Report-style billboards reach our high streets. Spielberg’s vision of advertising, where signs target us as individuals, could soon become reality. Are you worried?

(more about signs knowing who you are…)

8 March 2011 in Technology

Are you worried about Flash cookies tracking you?

9
Flash cookies

You might think deleting your browser’s cookies would stop sites tracking your online habits, but Which? Computing has found that you could still be tracked by the much harder to remove Flash cookies.

(more about Flash cookies…)

2 March 2011 in Technology

Can the ASA really police online marketing?

1
Collage of different poster adverts

What do Antonio Federici ice cream, Harpic toilet cleaner and Ryanair have in common? They’ve all had their knuckles rapped by the Advertising Standards Authority. Who else will join them now the web’s being audited?

(more about internet advertising monitoring…)

23 February 2011 in Food & Drink

Have you fallen for flavoured water?

4
Bottles of VitaminWater

Can a drink with nearly five teaspoons of sugar really be ‘delicious and nutritious’? Not according to the ASA, which banned such claims from VitaminWater ads. But more sugary waters still lurk on shop shelves…

(more about flavoured water ads…)

17 February 2011 in Technology

Online behavioural ads – is the industry doing enough?

29
Finger pointing at mouse pointer

Online advertisers may not know you, but based on your browsing habits they have a pretty clear picture. The industry’s now noted our complaints and hopes to make targeted ads more transparent, but is it enough?

(more about targeted ads…)

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