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archive

Advertising

Posts tagged with "advertising"

4 January 2021 in Scams

Scam watch: slippery CBD oil subscription sales

45

Dodgy merchants have been luring people in with impressive claims about CBD oil. Have you seen these online adverts? Here’s what to look out for.

(more…)

2 July 2020 in Money, Scams

ASA launches scam advert reporting tool

24

You can now report scam adverts you spot online to the Advertising Standards Authority (ASA) – will you be making the most of the new tool?

(more…)

1 October 2018 in Travel & Leisure

Why do we have to sit through so many cinema adverts and trailers?

50

Back in 2011, we discussed the number of adverts and trailers at the cinema. Has anything changed seven years on? Our guest, film enthusiast and blogger, Richard Halfhide, shares his experiences.

(more…)

22 May 2018 in Technology

Loading… loading… new advertising rules for broadband finally arrive

143
Bad broadband

Tomorrow, new rules from the Advertising Standards Authority (ASA) come into force addressing unrealistic speed claims that have plagued the advertising landscape for years. Will they make a difference?

(more…)

18 April 2018 in Food & Drink, Health

Jamie Oliver: I’ve #AdEnough of junk food marketing – have you?

19

I’ve launched #AdEnough in a bid to protect kids from junk food marketing – an issue that’s long been a focus of Which? campaigns. Here’s how the campaign will help tackle the rise in childhood obesity – and I need your help. (more on Jamie Oliver #AdEnough campaign…)

5 December 2017 in Food & Drink

Are too many unhealthy food ads appearing during ‘family’ shows?

17
boy watching tv

It’s all very well restricting adverts for unhealthy foods during children’s TV, but what about the shows watched by families that don’t fall under that category? It’s time the rules caught up with our viewing habits.

(more about unhealthy food ads…)

23 November 2017 in Technology

Win! Advertising watchdog changes rules for broadband ads

182
Broadband speed

New advertising standards to crackdown on misleading speed claims in broadband advertising. Will this lead to better broadband?

(more…)

4 May 2017 in Home & Energy, Technology

Is broadband advertising about to be reset?

163
Slow broadband

Many people are confused by broadband adverts and the speeds they promote. An even bigger problem is that only 10% of people may actually get those speeds. Do you think this is fair?

(more on broadband advertising…)

10 November 2016 in Shopping, Technology

Update: have you fallen for a scam promotion on social media?

23
Online voucher

Sophisticated social media scams are becoming a real concern. Not only do they pose an obvious risk to users of social networks, such as Facebook, but they’re alarmingly effective.

(more on social media scams…)

20 September 2016 in Health, Shopping

Are you persuaded by packaging?

19

When we asked whether you get taken in by advertising, some of you told us you avoid ads all together. But there’s another type of marketing that’s more difficult to swerve – the sort you find on the products themselves: persuasive packaging.

(more on persuasive packaging…)

19 September 2016 in Money

Is there value for money in over-50s financial products?

13
money confusion

Which? recently carried out some new research looking at financial products and product options aimed at the over-50s. But once again our research results suggest these products might not be your best bet.

(more on over-50s products…)

13 September 2016 in Shopping

Would you be peeved if you paid more because of your gender?

57
Gendered products

A recent study has suggested that supermarkets are charging men and women very different prices for comparable products.

(more on gender pricing…)

9 August 2016 in Technology

Update: the ASA needs to shake-up broadband speed advertising

228
Buffering

We’ve looked at 6,542 broadband ads in print and newspapers since 2008 to see how many are using ‘up to’ speed claims to draw in customers…

(more on broadband ads…)

1 August 2016 in Shopping

Do ads influence what you buy?

37
Adverts

Are you ad-proof, or do you occasionally find yourself taken in by a claim or aspirational image in adverts? Some of you are already wise to the tricks of the trade.
(more about advertising claims…)

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