Tomorrow, new rules from the Advertising Standards Authority (ASA) come into force addressing unrealistic speed claims that have plagued the advertising landscape for years. Will they make a difference?
I’ve launched #AdEnough in a bid to protect kids from junk food marketing – an issue that’s long been a focus of Which? campaigns. Here’s how the campaign will help tackle the rise in childhood obesity – and I need your help. (more on Jamie Oliver #AdEnough campaign…)
It’s all very well restricting adverts for unhealthy foods during children’s TV, but what about the shows watched by families that don’t fall under that category? It’s time the rules caught up with our viewing habits.
New advertising standards to crackdown on misleading speed claims in broadband advertising. Will this lead to better broadband?
Many people are confused by broadband adverts and the speeds they promote. An even bigger problem is that only 10% of people may actually get those speeds. Do you think this is fair?
Sophisticated social media scams are becoming a real concern. Not only do they pose an obvious risk to users of social networks, such as Facebook, but they’re alarmingly effective.
When we asked whether you get taken in by advertising, some of you told us you avoid ads all together. But there’s another type of marketing that’s more difficult to swerve – the sort you find on the products themselves: persuasive packaging.
Which? recently carried out some new research looking at financial products and product options aimed at the over-50s. But once again our research results suggest these products might not be your best bet.
A recent study has suggested that supermarkets are charging men and women very different prices for comparable products.
We’ve looked at 6,542 broadband ads in print and newspapers since 2008 to see how many are using ‘up to’ speed claims to draw in customers…
Are you ad-proof, or do you occasionally find yourself taken in by a claim or aspirational image in adverts? Some of you are already wise to the tricks of the trade.
(more about advertising claims…)
A Nurofen ad has been banned for implying it could specifically target joint and back pain. So are we seeing the start of a change in the way companies can market their painkillers?
Not many days go by without news headlines and scare stories about dementia and our risk of getting it. But, is dementia fear spawning an industry of products we don’t need?
The ways that foods are marketed to children has been an issue hotly debated for many years. So is the end in sight for junk food advertising to children?