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Do consumers want to buy more British-made products?

There’s a growing demand to buy British, but consumers don’t know where to find British-made products, according to new research. Our guest author and founder of campaign group Make it British explains more… 

Between January and April this year, we asked over 1,000 people if they would be willing to pay more for British-made products compared to buying a similar product made outside the UK. The response was staggering.

Just over 90% of shoppers said they would be willing to pay more for British-made goods. This study, the biggest of its kind, shows that there’s a growing desire among Brits to buy locally – fuelled, perhaps, by the UK’s decision to leave the EU.

Our research revealed that since Brexit, half of all shoppers are trying to buy more British-made products. And that people think products made in the UK are better quality and worth paying more for: 77% said that if they knew a product was made in Britain, they would believe it to be of good quality.

Brand Britannia

British-made stands for quality and shoppers are willing to pay more for a product they can trust. But it’s often impossible for them to find out if a product is made in Britain. It’s often easier with food, where Red Tractor and British meat labeling helps customers understand where a product has come from. But the same isn’t true for other products, such as clothes.

Brands could play a more active role in effectively marketing their products as British. Information needs to be clear, visible and easily accessible, both in store and online. Shoppers have the option to filter online by attributes such as price, brand or colour. Similarly, retailers should give e-commerce consumers the ability to filter for products made in Britain.

UK manufacturers could help themselves, too, by being more visible to consumers. Take Johnstons of Elgin, for example. It is one of the oldest textile manufacturers in the UK and has been making fine woollen cloth, knitwear and accessories in Scotland since 1797.

It has an open-door policy, which means that you can visit its factory to see where your jumper is being knitted. We could do with more UK manufacturers following Johnstons of Elgin’s lead.

Manufacturing is thriving

Many people are unaware that Britain still has a thriving manufacturing base. Last year, for example, over £2 billion worth of textiles was produced in the UK. And through setting up Make it British in 2011, I’ve met countless success stories.

Take Tiffany Rose. This British maternity wear brand was launched by mum-of-two, Tiffany London, in 2003, and has just won the Queen’s Award for International Trade for the second time in five years.

From humble beginnings – a kitchen table in Tiffany’s south London apartment and access to just £600 on a credit card – the business now turns over £3.1m and operates from its head office in Surrey. From here, orders are shipped to 120 countries and over 100 boutiques.

And on 23 and 24 May, our Make It British Live! trade show at the Truman Brewery, London will exclusively showcase over 200 British manufacturers and producers such asTiffany Rose. British producers are thriving – but more can and should be done to support them.

Would you pay more for British made goods (vote in our poll below)? Does ‘made in Britain’ signify quality? And does Brexit encourage you to buy British?

This is a guest article by Kate Hills. All views expressed here are Kate’s own and not necessarily also shared by Which?

Would you pay a bit more for a product if it were made in Britain?

Yes (83%, 44 Votes)

No (17%, 9 Votes)

Total Voters: 53

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Unless the tendering process were flawed, or the successful tenderer was not in compliance, I presume we are bound by EU law and the results must stand. When and if we exit the EU we can put whatever business we like to UK companies, including crockery for the Houses of Parliament. So a petition seems likely to be rejected. Just like the one asking for their subsidised bars and restaurants to be investigated, on the grounds that employees, as well as MPs, use them and may not be able to afford to eat and drink otherwise. Maybe fair wages could sort that out, if true, but I doubt it is a reasonable excuse.

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As I understand it, Harrods is Qatar, Selfridges is Canada, Hamleys (toyshop) is China.

Here’s how foreign exchange and world trade works:

We spend all our spare cash buying good made in China.

Then the Chinese have all our spare cash.

They they can spend it however they please.

Notwithstanding their liking for nice clothes and luxury cars, the Chinese are canny investors and look to invest a lot of their money, e.g. in UK property and sound businesses.

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Trouble is, China don’t want to trade in a commodity, they want to own it, then they trade back the commodity.

I don’t know what the answer is, but there needs to be some kind of ring-fencing to protect what is left of British businesses. Consumer choice gets less and less, and if something isn’t done soon, we will be left with no choices.

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That’s typical US behaviour, Military disciple makes it easier for them to impose such measures.

David Laycock says:
3 May 2018

Yes it is a good idea for “Which Magazine” to promote British Products. But while our establishment don’t support our manufacturers they will always have a hard time. Why don’t our police drive Jaguars instead of BMW’s? Public money should not be spent on imports where a suitable British Product is available.
The public have been lured into the idea that it doesn’t matter where a product comes from as long as they perceive it as being “cool”. This culture must change.

Why should where a product is made influence our purchasing decision, surely what matters is quality, value and the ethics of production and transport.
British businesses must provide goods which compete directly on all aspects with imported goods.
If we start to buy inferior goods simply because they are British then what we actually do is sign the death warrant of British Manufacturing because we will fail to be able to compete in other markets.
If products are judged absolutely equal in practical terms we might buy British on purely the basis of Brand Loyalty but we need to be aware that by becoming over reliant on this Patriotic Branding in the home markets could backfire badly in overseas markets.
Right now many other markets are looking at the UK in disbelief and wonder how deep our delusions of grandeur and self deception might go.

Duncan Giles says:
14 October 2019

I don’t believe when driving through European countries that when I see Italians driving Fiats, Alfa Romoes etc and French driving Renault, Peugeot, Citroen etc that they are purchasing said cars on the ‘quality, value and the ethics of production and transport’. They are buying them because they have some sense of loyalty to local suppliers. Whether those local suppliers are harmed by this due to becoming complacent or benefit and build up economies of scale and capital with which to buy up rivals will depend on the circumstances of the industry and personalities involved. In the past I would have said the former was a risk. However, with the huge increase in competition I would have said the latter is more likely. The ethics point is interesting. Purchasing something from half way around the globe because it is cheaper will continue as long as societally we think it’s OK to burn fossil fuels at breakneck speed. There seems to be some movement afoot in this area. Even in a relatively proximate scenario, aside from the dubious necessity of buying bottled water at all, does it really need to be supplied in from France? Imagine how much more millions would be flowing through the UK economy if that ceased. Then times that by all of the many many examples of unnecessary imports. If consumers paid more attention to ‘Made by’ on product labels when purchasing similar products, it would result in more money flowing through the UK economy rather than simply flowing out. There will always be cases where a product is simply that much better than a domestically produced product. The Canadian Angelcare bath support I washed my daughter with this evening is an example. Theirs is a superior product and they deservedly should win on sales. But there are so many examples where this is not the case. I suspect that part of the problem is that people simply don’t know where to go to find equivalent UK Made products. There are however sites like letsbuybritish.co, madeintheuk.info,makeitbritish.co.uk and others that are trying to make it easier to source quality products made in the UK. It’s almost always possible to find a British made product at equivalent price and quality. You just need to know where to look.

Personally I think purchasing something from half way around the globe because it is cheaper will continue as long as those products remain less expensive than equivalent UK produced alternatives.

Bearing in mind the shipping costs, such products can only remain cheaper because of the low wage rates and production costs. As economic circumstances change and workers demand higher pay we could see price increases that significantly narrow the margin and make home-produced goods more affordable, but will UK industry be ready?

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Production will move to countries with lower-cost labour such as Africa, maybe. With many mass-produced products, though, I’d suggest labour is not the key issue as automated assembly has reduced the people content.

I suspect countries such as China may have taken on so much of this market is by state support – basically investment and, possibly, subsidy. Something frowned upon in the EU. Maybe if we do leave we will be freer to run our own affairs. My belief is that a significant part of a country’s wealth, including the generation of taxes that support the state, is dependent upon productive industry and exports, together with less reliance on imports.

What more government support for industry did you have in mind, Duncan?

There are already tax allowances for capital investment, grants for start-ups and enterprise development, site remediation and preparation support, business rate relief in enterprise zones, reduced corporation tax, apprenticeship support, and export finance guarantees, just to name a few off the top of my head. The government is also stimulating the economy through major infrastructure investment like new railways and rolling stock, warships, hospitals, housing and schools, all of which provide a market for UK engineering.

When we leave the EU we shall be able to change the procurement laws to shut out foreign competition but that can be counter-productive; as a pioneer of free trade and with global trading interests I think we should resist protectionism. We must trade on our own merits and not rely on government subsidies all the time.

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The support I mentioned is UK-wide so far as I know. I don’t know whether there are additional measures benefitting England specifically. Generally I don’t think grants and subsidies are the basis of current policy, rather it is about creating a fertile environment in which business can develop and prosper. Stimulating markets is an important part of that which includes trade missions to other countries to boost UK exports. It is possible that the support available for small businesses in Scotland is part of the UK provision but dispensed by the Scottish government. Reductions in business rates come to mind which have been helpful to many small shops and traders.

A further point is the tax regime in the UK is quite slack, as we know well from the number of small businesses that operate from domestic property at no additional charge and are able to use energy supplies on the domestic tariff. I don’t suppose much engineering work is done in that way but engineering industry relies on a long supply chain of component manufacture and other services from website design to marketing and promotion.

Watch out for this in your mirrors…….?strip=all&w=960
The £124,000 BAC Mono can reach 60mph in just 2.8 seconds. British built and one on the Isle of Man. Is it still there? (This report is dated 30/5/17). Will it catch on here?

Richard Hince says:
3 May 2018

I’m all for British goods myself, can’t wait for British bananas, British coffee, British Japanese / German cars, British Camembert and of course not forgetting the famous British wines that are so famous around the world, etc. We’ll show them!

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If you try British wines you might like them, Richard.

Traceability is vital as is the ability to be able to make an informed decision about the origin and value of a product to the national/local economy

I agree, Darren. Every time I select fresh British produce in the supermarket, preferably from a local grower, I wonder if I’m getting what I pay for. Other goods are more of a minefield and what is labelled as British made may just be assembled here.

Clive Lewis says:
3 May 2018

Brexit will kill manufacturing
The company I work for moved a factory to Germany last year and plans to move another on to France this year so buying British will be increasingly difficult
We are still in the Eu and I believe Brexit won’t happen but damage is already being done

Indeed. The latest twist for the Sunderland area – which voted for Brexit – is that the Nissan car factory there will now probably close as a consequence of the Brexit vote.

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It’s vital to support smaller businesses or they will go the same way that smaller shops did when the supermarkets arrived. Unfortunately supporting small businesses will do nothing to tackle the control being exerted by large multinational companies.

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With respect, I don’t see how these two representatives would have any knowledge of whether quality would be affected, would they?

There was a nice radio clip of the boss of Sainsburys recorded, while waiting to be interviewed by ITV, singing “We’re in the money”.

Major shareholders currently into Sainsburys:
……………………………… Number of Ordinary Shares……..% of voting rights

Qatar Holdings LLC……..481,746,132………………………… .21.99
BlackRock, Inc…………….109,699,242………………………………5.01

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If the quality becomes unacceptable then maybe people who are concerned will stop shopping there.

IMAGINE – If I wanted to set up a factory in the UK tomorrow, make my employees work 12 – 16 hours per day, pay them a pittance of a wage, ignore the health and safety of my employees, then the British government would not allow me to manufacture here – quite rightly so.

SO – why do the British government allow products to enter our country that have been manufactured under those very conditions that we would never allow here ?

Ok, … so it’s not so black and white, and I understand that it is neither practical nor possible to apply restrictions of foreign made products. That said however, if we at least keep this in mind then we could make a conscious decision about products made overseas (and that are sold here at inflated prices with a huge mark-up for the intermediaries).

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I think you might have answered your own question, John. You missed the bit about these companies paying little heed to the damage to the environment.

Perhaps the best thing to do is to raise awareness of how well known manufacturers exploit their workforces, as has been the subject of many documentaries. That does not help with the vast range of cheap and sometimes dangerous goods imported into the UK. Perhaps we should all be looking at sites such as this one: http://www.ethicalconsumer.org

That seems not to stop people buying Apple products given the publicity about their operations in China……..

We tolerate brutality, corruption, in other countries but still deal with them.

Any one of us can stand on our own principles and choose not to buy products from places, regimes, companies (including those at home) that we do not like; that is our prerogative. Do we do that? Should we impose our individual standards on others?

You could argue that underdeveloped countries will only get “better” through generating income and that gradually standards will be raised. Look back at our own country to see how that has happened.

Perhaps we should consider what happens when the British buy only British, the Americans buy only American, the French buy only French etc.
As trade between countries breaks down then so does communication and trust……
Our horizons and attitudes have been formed by our international trade and hence we must not allow narrow Nationalism to creep back into our society.
British products must compete on design, quality and ethical manufacturing standards for both people and environment. Just seeing on a Union Jack and trading on National Pride is a slippery slope to the bottom.

You put up a straw man. As Jon Snow warned on C4 a decade ago, unlike almost every other developed country, Britain imports most of its goods from abroad, making hardly any. This cannot go on or we will be financially, technologically and culturally bankrupt.

Total protectionism would be clearly problematic but is unlikely ever to happen. However, there is no harm in trying to reverse our particular problem, so we have a better balance of trade and a properly employed workforce, not to mention improved self respect.

Governments are constrained by laws and treaties and lobbied by global behemoths, so it falls to personal consumer power to effect this change. For those who want to, there is nothing stopping them buying British and the gist of Kate’s article is that it should be easier to find out what is British, and asks Which? to help with this. It is not illegal, immoral or, as you suggest, foolish.

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Roger Smith says:
5 May 2018

It is great to see Which printing the views of members who wish to see the country of manufacture listed in product reviews.It may sometimes be difficult to establish or define country of manufacture but is difficult to design the tests for quality that make up the bulk of the reviews .
Come on Which . Survey your members .This is not an issue restricted to Brexit supporters .As a member who does not support Brexit I would support Which informing me on this issue .

I agree that it is not always easy to find out where a product is made, but the information could be provided by Which? where it is available. That might encourage business to be more forthcoming about providing this information.

In practice, often the countries where the components are made will differ and differ from the country of assembly, apart from cases where everything’s made in China.

Exactly. Components can come from all over. I guess the only way is to use the country where the majority of assembly takes place. You “make” a car in the UK, but the engine comes from Germany, the transmission from France, the electronics from…….Just hypothetical but where is the country of manufacture?

More important in my book is to look at the quality of the components and build/assembly and this means taking the product to bits. What do we know about the quality of the pump, motor, heater for example? How well is wiring routed and terminated? How easy is it to repair common faults?

This means more work than running a washing machine for a few cycles, checking against the safety standard (hopefully Which? do), and makes it probably unsaleable on ebay, but if you want meaningful information you have to work for it.

However the UK is not the only country using the same product. If this sort of work were coordinated with all the other consumer organisations throughout Europe we’d get a lot more bang for our Euro.

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Duncan, please don’t assume that idiot Donald agrees with me – or that I agree with him.

He’s just made the laughable claim that tighter gun controls wouldn’t benefit the USA, from the grounds that, whilst gun crime is rare in the UK, London is awash with knife crime…

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Er..no, he’s not. From the BBC world news:

“During the campaign, Mr Trump vowed to create 25 million jobs over 10 years and become “the greatest jobs president… ever”.

He used to claim the actual unemployment rate was more than 40%. Now he’s America’s CEO, he’s embracing the same jobless figures he once dismissed as “phony”.

The basic trajectory of the economy under President Trump remains the same as it was under President Obama.”

China produces decent stuff, as well as undecent (?). Just like many other countries. It is up to the integrity of the manufacturer to state the country of origin.

The EU situation seems cloudy. There was no requirement to label non-food goods with the country of origin but in 2014 “MEPs push for mandatory “made-in” labelling to tighten up product safety rules

I have to go out so haven’t tracked down whether any meaningful regulation has been passed. However, post Brexit, the UK will have the opportunity to do its own thing.

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Duncan, the idea of the US defense industry using Chinese parts is about as daft as the idea of them using Russian parts.

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Thank goodness our British Tommies still use a British made rifle …

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I think the world consensus would be that the best military rifles are not UK made…

Then again, even the French no longer make their own.

I wonder why projecting a lump of metal from a tube is still seen as a good way to fight? You’d think we would have found a more sophisticated general purpose method of murder after nearly 700 years.

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I am worried duncan that the way to resolve conflicts still largely relies on putting big holes in people or distributing their component parts using a canister filled with exploding chemicals. I’d invent a temporary disabling gas so we could tie them all up and find a sensible solution to their dispute – like putting their leaders in gaol (jail) on a suitably guarded remote island. Then untie them and send them home.

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I agree malcolm killing people for gain is inhuman”. might be even better duncan 🙂

Does nicely show the issues of missing punctuation, though…. Does Malcolm kill people?

It seems an excessive penalty for going off-topic.

malcolm r said on 5 May 2018:

I wonder why projecting a lump of metal from a tube is still seen as a good way to fight? You’d think we would have found a more sophisticated general purpose method of murder after nearly 700 years.

Well, there are, but most are banned by international treaty. But the effect and cost efficiency of purely kinetic death-dealing models should not be underestimated. One of the more worrying by-products of the rush to commercialise space is the concept of the ‘mass driver’, whereby small asteroids could be brought into Earth’s orbit, currently for mining purposes, or the much-needed Space Elevator, but which would make formidable weapons of mass destruction in the wrong hands.

Dang – that’s blown malcolm’s cover for his side job!

The death toll could be astronomical, Ian. If the wrong hands delivered it in our direction, at least we might be brought back on the Convo topic of Bye British.
My first attempts at a temporary disabling gas were, unfortunately, not as temporary as I had hoped.
I hope the GCHQ trackers are not working this Bank Holiday.

Fine. Let’s have the whole story. Transparent list of whole supply chain on every product. The manufacturers must know this as they control the supply chain. I want to buy British where possible, and avoid buying things from places with dodgy governments. Let’s have the whole story. Probably reveal that many ‘British’ goods are largely assembled from overseas components. If so, I will still prefer goods largely comprised of British components.

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I agree that it’s difficult to provide consumers with information about where products are made or assembled but Which? could help by telling us if reliable information is available. The simplest and perhaps most important example is where goods made in Britain from British parts.

If manufacturers fail to provide information then perhaps it’s information that would not boost sales.

PeterSpring suggests transparency regarding the supply chain. That would not happen overnight but that’s what we should push for.

LesleyAnn says:
8 May 2018

I would love to buy more British made goods, not least to help to reduce the carbon footprint that’s incurred by moving goods thousands of miles. Unfortunately too many locally produced goods are premium products rather than the day to day purchases that would really make a difference.


The Consumers’ Association’s Which? reports definitely used to state country of origin, certainly into the late 1960s. As a long-term member I’ve been asking the CA on and off for years to reinstate country of origin, but have been ignored. I welcome Kate’s article and hope the CA will reconsider this now.

It’s not just about patriotism, but sustainability: Buying British, and buying local, reduces transport emissions.

It’s also about social justice. Many in our manufacturing sector, now shrunk to 24% of GDP, have seen their real jobs exported to the Far East to suit the global capitalists. Whilst China and other countries have benefited, which is good, we also must look after our own, so I always try to Buy British if I can. Sadly it can be impossible – there are many types of manufactures that Britain once made well and now not a single one makes any at all. Thus I certainly don’t want to miss those that are still British. I am prepared to pay more for British goods and tolerate slight, but not serious, quality discrepancies, for the sake of my fellow countrymen.

Sustainability and social justice are ethical issues. Ethics is not, as many misconstrue, altruism. It is enlightened self interest. Our enlightened national self interest is to redress our dire balance of trade problems by encouraging British manufacture and purchasing it. Which? should indicate where goods are made so that folk like me can make that choice.

One source of place-of-manufacture information is ethical consumer groups who investigate in depth how things are made and where. The Consumers’ Association could link up with such a group to obtain or commission such facts. I recommend Ethical Consumer: http://www.ethicalconsumer.org/

I agree, Peter. If I had my way, ethical issues would feature regularly in Which? magazine and be mentioned in reports about product testing. There are many comments about Which? working with other consumers’ associations, which I very much support, but it’s equally important that Which? works with organisations that support a more sustainable lifestyle.

Most Brits would prefer to buy British, I’m sure – but most also prefer to not overspend. The latter often trumps the former, especially in the current economic climate. It’s the same as the local shop versus big supermarket chain. Everyone wants the local shop to stay open…but they’ll shop in Tesco’s because they can save a lot of money.

We can make run-of-the-mill stuff. But…………
The ebac washing machine was poorly reviewed by Which? last June – “Excellent at spinning, not very noisy at all
Poor at washing and very poor at rinsing
“. 35% score, sells for £499. 10 year labour and parts warranty.

So we can make stuff to sell at the right price, and with an excellent warranty. Seems a shame it doesn’t do the job it is meant for, if Which?’s test is right (although 2 of only 3 reviewers on Which? disputed that but several Trustpilot reviewers seemed impressed.) I wonder if Which? shared their results with ebac?

There were a lot of poor reviews of ebac’s dehumidifiers.

This all suggests they need to get someone in to sort out their products.

Today i went shpping at Aldi’s here in Margate which is in Kent the producer of some of the best apples in the world,but as i looked along the line-up of different apples i took a note of where they came from.The list was in this order,1 South Africa,2 France,3 Chile,4 Belgium(Golden delicious),5 Brazil, And finally on the top shelf Granny Smiths from yes you’ve guessed it France. I double checked and nowhere was there any English apples whatsoever, now i know that it’s early in the season but there must be some Home grown apples available.

PeterSpring says:
12 May 2018

Try Waitrose. Always have some English apples, even our little local Waitrose, and much more British Grown and made produce too.

Since there are apples in the fruit bowl, either Morrisons or Tesco must have British apples. I try to avoid imported produce that we can grow ourself.

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Tesco is set to open a new budget superstore called Jack’s. The new store, which is named after Tesco’s founder Jack Cohen, is being marketed as a no-frills discount store, similar to Aldi or Lidl. However, unlike Aldi or Lidl, Jack’s will focus on selling British products for British consumers. The first store opens tomorrow in Cambridgeshire.


Would you shop at a Jack’s near you?

I don’t see why not – I don’t dislike or loathe Tesco.

A lot depends on whether there is a Jack’s store nearby with adequate car parking.

I’d prefer to walk, especially if the parking were managed by Parking Eye (or similar).

They claim 8/10 of their products will be British ‘grown, reared or made’. Wonder how that compares to other supermarkets.

The Grocer’s tweet about the launch: https://twitter.com/TheGrocer/status/1042334275612418048

I wonder if one of the Which? teams has any information on this, Oscar. With meat and greengrocery I buy British because it makes no sense to import food we can produce here.

Derek – If everyone made a determined effort to comply with the rules we could put Parking Eye et al. out of business. 🙂

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Wavechange, I asked our supermarkets expert and they pointed me to some stats for similar supermarkets.

Aldi say:

‘100% of our fresh everyday meat and poultry in the UK is from British, Red Tractor approved farms. More than 40% of the fresh fruit and vegetables we sell in the UK are also British.’

Lidl say:

‘61% of our food products are sourced from British suppliers… 100% of our own-brand eggs, milk, cream, butter, fresh beef and fresh primary chicken is British.’

Our expert said it’s probably more difficult to get these figures from the Big 4 as they have so many more branded products, the supply chains for which will be less clear to the supermarket.

But most of them commit to sourcing their own-brand meat and eggs in the UK.

We just written a news story on this, you can find this here: https://www.which.co.uk/news/2018/09/tesco-launches-new-jacks-budget-stores/

Thanks Oscar. I hope that the next ‘supermarket war’ will be to sell as much British produce as possible. It concerns me that our small island is so dependent on overseas companies for essentials including food and energy.

Duncan – I Jack’s focuses on a smaller range of products, that could account for the difference between them and Tesco.

I would always buy British whenever possible, and abstain from certain produce if a British type is not available or out of season. However, when it comes to some vegetables and fruit [like oranges, bananas and dates] there are no UK sources so then it’s a case of avoiding the producing countries that I like the least.

Looking in the fridge and cupboards there do not seem to be many whole imported goods except for tea, coffee, sugar, and fruit, but a lot of products like breakfast cereals, bread, liquids or powders have a lot of imported ingredients.

Sometimes there are reasons why imported goods are better for a purpose. Traditionally we have used imported wheat for bread, I believe because of its high gluten content. What I dislike is buying imported fruit & veg when it is out of season in the UK, and try to avoid doing so.

At least our supermarkets provide us with information about country of origin of fresh produce. I don’t remember seeing this in greengrocers’ shops except in the case of some local produce.

It seems the main slogan to Jack’s is ‘8 out of 10 products are British’, which makes me think you might be onto something there Wavechange.

I think it’s a bit of a gimmick. I wouldn’t swap my current supermarket just on the basis of an “8/10 UK product”. Just done a shop – milk, eggs, cheese, chicken, steak, cabbage, potatoes, “indian”, “chinese”……All UK. The only import is out-of-season asparagus. In fact, I’d be hard-pushed to buy much from overseas apart from the obvious – tea, avocados, bananas, coffee for example and, when we fancy them, out of season veg and fruit.

The production of UK food has declined from the 70% it once was, driven no doubt by price and unseasonal choices by customers. I’d like to see us far more self sufficient but this means incentivising our producers to invest and the customers to support the UK – providing it produces the right quality.

Maybe we will see a new spirit after Brexit when we’ll have to stand on our own feet a bit more. We can then direct farm subsidies to where they will do the most good instead of rewarding wealthy landowners.

Hey everyone, we’ve just published a new convo on this: https://conversation.which.co.uk/shopping/jacks-tesco-supermarket-british/

I just hope this new store doesn’t end up selling too many rubbish quality products.

But if it does, I know “nothing” about any nicknames that might be applied 😉

💩 (Chocolate ice cream 😇 )

Typical 🙂