The tale of an unexpected bucket of moss

The iris tin is offered at £24.99. It is good to see that Interflora were able to reverse the charges to at least sort the financial aspects. If it had been a post first date offering ………… ouch!

If I did not have tiny iris reticulata in the garden now I might not query the expectation of irises being in bud in January. Still, in the world of flowers growing them in places like China or Kenya is quite normal so all things are possible.

I gave up on Interflora years ago, overpriced and poor quality.

I have been using a company called Orchids by Post for quite a few years now. They turn up well packed and my Mum can easily make them last 6 weeks.

A bouquet beats a bucket every time. I have also had some disappointments with planted flowers in curious containers.

In the days when few people had a telephone, and even fewer had telephone directories covering other towns or counties, the Interflora service was a very good idea. You could go into your local florist, order your choice of floral arrangement to be sent to another place on a specific day, write out your message, and pay over the counter. The florist used the Interflora network to transmit the order and Interflora did the settlement between the two florists. Once the Internet took hold this process became increasingly obsolete as customers had accesss to much better information, payment systems, and competition in the market. At the same time a number of major retailers added a limited range of floral bouquets and arrangements to their on-line business. Most of the trade for floral gifts and the birthday business has probably gone this way, but the floral presentations offered by the retailers often do not suit people’s needs for important events like weddings, anniversaries, and funerals, where a bespoke arrangement is required and where timing is of the essence. It is unfortunate – but not the end of the world – if a St. Valentine’s day tribute is late [or delivered next door!], whereas for a special occasion reliability is paramount. Christmas, St. Valentine’s day and Mother’s Day have tested the major retailers, their delivery agents have struggled with the volumes and there have been many stories of disappointment. Sending flowers early is always best for birthdays so they look their best on the day and it gives a little slack in case of mishaps. But for the big celebrations or commemorations there remains a need for a good supply of local florists who can prepare the right arrangement and deliver it to the right place at the right time. I doubt that an intermediary such as Interflora can really meet this demand nowadays, but local florists do need to do more to develop their websites and improve their floristry competence to match the artistry and presentation skills of the corporate suppliers; they have the advantage of local knowledge and personal service but sometimes lack that extra level of imagination and originality that their corner of the market requires.

There are over 8,000 floristry businesses in the UK employing around 17,000 staff and the industry is worth about £1.5 bn.