Will you miss Asda’s price match guarantee?

Price matching, loyalty cards, multibuy offers, coupons, etc. are only possible because supermarkets are overcharging in the first place. I don’t want to support overseas companies such as Aldi and Lidl but I do like their straightforward approach.

I currently qualify for an Asda Voucher nearly every weekly shop so I will miss them. I am sceptical Asda management are being straight with the public in their publicised reason for withdrawing the scheme. Over the past few weeks they messed around with the logging in system, confusing potential voucher claimers and no doubt lessening usage considerably. This allowed Asda to say at 1% usage it simply wasn’t popular enough. I suspect the real reason they are withdrawing the scheme is because it is costing them too much as their prices aren’t competitive enough.

I worry that a Sainsbury’s/Asda merger will mean they push suppliers for lower prices because the supermarkets won’t take the hit. Simply put they’ll bully suppliers and the only way suppliers can cut prices is by cutting product size, cut production staff and move operations or consolidate there sites. We’ve seen this in the industry in the past. By getting cheaper prices manufacturers will simply cut jobs. Asda have reduced there brand products in recent weeks but I have noticed an increase in there own brand lines. Wonder why this is?

Hi, i like Asda as it is, my family and i have used our new Asda since it opened 2 years ago, we like the apg system, very clever way of us checking our shop prices and will be very sad to see it go and to see the shop merge with Sainsbury, personally i have never liked Sainsbury and find them expensive 🙁

Its a shame because the price guarantee is the only thing that kept me an asda customer. I definately will be shopping else where once it ends, my loyalty ends with the end of the apg.

The APG system was good because you could do all your shopping in one Store. With a little planning you could pay the cheapest price in Asda without visiting the others. I doubt prices will be significantly lower overall, perhaps on some offers but not overall. I find Tesco cheaper and I usually get APG vouchers each week comparing to them. I will try the ‘new lower’ prices at Asda but will most likely do my main shopping at Tesco now. I find the atmosphere at Asda is very negative these days and customer focus has been waning for a few years.

I am very, very saddened by the change. I’m on a limited budget and the APG really made a difference to my weekly shop . When Tesco stopped their price comparison scheme I no longer used them and so I’ll probably stop using Asda now as well.

I will definitely miss the apg scheme I have been a customer for many years and have received many vouchers to use against my regular shop. I have yet to speak to anyone who has completed a survey or has been asked what their preference is so I would like to know what customers gave an opinion and from where. I do believe that Aldi and Lidl lower prices has had an impact on this decision.