Spoof Facebook accounts posing as Iceland and Morrisons have had their fake posts shared tens of thousands of times. Have you seen them?
You might have seen friends, family and members of public groups on Facebook sharing posts purporting to be Iceland and Morrisons lately.
The posts state that the supermarkets have ‘thousands of food products due to expire’ that they’d ‘normally bin’, but are instead giving it all away to anyone who shares and comments on the post. The cost of living crisis is even referenced, with the posts mentioning that they ‘know times are tough at the moment’.
These posts are fake and are nothing to do with Iceland or Morrisons. But that hasn’t stopped a combined 52,000 people from sharing the two examples we’ve seen with their Facebook friends.
Fake Iceland Facebook post

A spokesperson for Iceland said:
“This is not an Iceland Foods official account, and has no connection with our business. We are working with Facebook to have this removed as soon as possible, as we are seeing more and more of these type of pages and sites. We urge all of our customers, especially when a prize is offered, to triple check the page and its content and use the report function if any concern is raised.”
Fake Morrisons Facebook post

We reported this fake post to Morrisons as soon as we were made aware. A spokesperson said:
“These social media posts are designed by third-parties posting as Morrisons, for the purpose of fraudulent activity. Please do not click any links, open attachments or enter personal information. This is not a genuine post from Morrisons.”
How do fake Facebook posts work?
The goal of these posts is often to reach as many people as possible in the hope that some of them will click through to websites that request personal information. This will likely include contact information and, in some circumstances, bank details by requesting a card payment.
In a similar case in 2020, fake posts purporting to be from Currys were shared thousands of times on Facebook, telling people they could win a free TV if they tagged in three friends.
Like old-fashioned chain mail, the more people who share these posts, the more who will see them and pass them on. Eventually posts like these will have been seen by hundreds of thousands, if not millions of people, which will only make them appear more genuine.
As a result, the fake pages behind the posts will also build up a following. The fake Morrisons page we’ve seen has attracted more than 3,500 ‘likes’ – in other words people who are subscribed to the page’s content. This puts those people at risk of seeing more fake posts, and sharing them again with their Facebook contacts.
Spotting and dealing with Facebook fakes
As with the majority of scams and fakes that we warn the public about, these posts are offering something for nothing with a looming deadline. They’re attempting to rush people into sharing them without conducting any scrutiny.
You may have noted the absence of the blue ‘verified’ badge next to either account name in the above examples. Both Morrison’s and Iceland’s genuine Facebook pages have them – posts originating from from their legitimate pages will be accompanied by that tick:

We showed both posts and fake pages to Facebook. A spokesperson for Meta, the parent organisation, said:
“Fraudulent activity is not allowed on our platforms and we’ve removed the page brought to our attention. Major brands, such as Iceland Foods, are verified on Facebook. We’d recommend being wary of giving personal details to pages claiming to be major corporations without a blue tick by their name.”
If all you’ve done is share the fake posts on Facebook then you may want to reach out to your contacts and let them know not to click through on any of their links. However, if you’ve gone further and submitted personal information via the websites, be very wary of any follow-up contact on the details you gave.
If you think you’ve given bank details to fraudsters, let your bank know what’s happened immediately.
Guide: how to get your money back after a scam
Have you seen these fake posts on Facebook? Have you spotted other supermarkets and brands being spoofed by fake pages? Let us know in the comments.