Fake marketing surveys promising gift cards of up to £100 for filling them out are impersonating the likes of ASDA, Morrisons and Tesco. Here’s what they look like.
Back in June we covered a fake email purporting to be from Sainsbury’s promising a £90 ‘promo reward’ for taking part in a marketing survey. Sainsbury’s confirmed it was nothing to do with it.
Since then we’ve been made aware that these emails haven’t stopped at just one supermarket – fraudsters are using the same tactics by posing as the UK’s most well-known shops in order to gain your trust and send you on to potentially dangerous websites.
We’ve seen examples of fake emails posing as ASDA, Morrisons and Tesco and have made each of them aware. Here’s exactly what you need to watch out for.
ASDA phishing email
This email is designed to make you follow the link by promising a large reward in return for doing very little – a common phishing tactic. But this ‘survey’ is not being run by ASDA.
ASDA thanked us for flagging the email with our readers.
Morrisons phishing email

Using the same tactics, the fake Morrisons version promises a £90 reward. A Morrisons spokesperson said:
“These social media posts are designed by third-parties posting as Morrisons, for the purpose of fraudulent activity. Please do not click any links, open attachments or enter personal information. This is not a genuine post from Morrisons.”
Tesco phishing email

The Tesco iteration is exactly the same as the Morrisons version. Tesco confirmed that it was aware of these emails and that it is working to stop them. Tesco has a dedicated email for customers to report phishing emails to:
phishing@tesco.com
It also has a guide on how to identify scam emails posing as the brand.
Have you received similar fake emails?
If you think you may have been a victim of a fake email like these, let your bank know what’s happened straight away.
Guide: how to get your money back after a scam
Phishing emails can also be reported to the National Cyber Security Centre on report@phishing.gov.uk
If you’re in possession of a suspicious email you think is posing as a well-known brand, let us know in the comments or via our scams sharer tool.
As always, please help us spread awareness of these examples by sharing them with your friends and family.