Sainsbury’s has confirmed that an email promising £90 for taking part in a ‘marketing survey’ has nothing to do with it. Here’s what the email looks like.
We’re all used to seeing slick marketing from brands. Many feature recognisable logos and familiar brand colours to promote their offers across emails, social media, TV adverts… the list goes on.
But Sainsbury’s has confirmed that this ‘marketing survey’ email and the site it takes you through to have nothing to do with the supermarket. The survey and its offers of free ‘rewards’ are fake, and eventually encourage you to part with sensitive personal information.
Here’s what the email looks like:
Why the hassle of a fake survey?
Phishing attempts like this are becoming more sophisticated: fraudsters impersonating these companies know that posing as a well-known brand may not be enough to get someone to part with sensitive information, so are using more thorough tactics to gain your trust.
Completing the fake survey will take you through to another page dressed in Sainsbury’s branding that encourages you to ‘claim’ a reward. An ‘offer expires’ countdown is another sign that the site is attempting to rush you into making a decision.
Continuing to follow these links eventually takes you to a page encouraging you to enter sensitive information, such as your name, address and email, all of which could then be used by the people behind these fake emails.
A Sainsbury’s spokesperson said:
“Customers should always be mindful of phishing scams. This message is not from Sainsbury’s and we are advising customers to delete it”
Have you spotted fake ‘marketing’ emails?
In April, a similar ‘loyalty program’ email promising prizes and purporting to have been sent from Dyson was confirmed to be a fake. Have you noticed an increase in these types of tactics?
As always, if you think you’ve passed sensitive information, such as bank details, to scammers, let your bank know what’s happened straight away.