Emails promising Primark gift card ‘rewards’ have been circulating, but they’re fake and absolutely nothing to do with the retailer. Here’s what they look like.
08/12/21: Wayfair domain spoof
These fake Primark emails are continuing to be sent regularly, however this time it appears that those behind them have spoofed the domain of online retailer Wayfair in order to send them:

Despite spoofing a completely different retailer, the official domain may make the email appear more legitimate when it arrives unsolicited in your inbox. This is a timely reminder ahead of Christmas to always take a second look at where these emails are being sent from and question any promises of ‘rewards’ sent out of the blue.
We made Wayfair aware that its domain was being spoofed in this way, but it’s yet to respond.
Continue to follow ours and Primark’s advice from our original warning below to stay ahead of these fakes.
26/10/21: Fake gift cards
Following the theme of fraudsters impersonating some of the UK’s most well-known brands, this week we’re warning of yet another gift card scam relating to a famous high street store.
This time phishing emails are promising ‘Primark Rewards’, claiming that you need to ‘activate the delivery’ in order to receive them:

As is often the case, the email is promising big rewards – in this case as much as £1,384 – in return for doing very little. But clicking through on fake emails like these is only likely to send you on to potentially dangerous websites that could compromise your personal information and/or bank details.
The email even attempts to deceive you by including ‘your account information’, which may appear legitimate at first glance, but on closer inspection only contains information that’s part of your email address.
Guide: how to get your money back after a scam
We showed these emails to Primark – a spokesperson said:
“We have been made aware of fraudulent emails being sent suggesting that the recipient has won a Primark gift card. These are nothing to do with Primark and we’d advise anyone who receives such an email to delete it and not respond.”
Fakes posing as famous brands
If you’ve received fake emails, texts or any other communications that have posed as well-known brands then we’d like to hear about it. Let us know in the comments, or via our scams sharer tool.
Think you may have lost money to a scam email? Let your bank know what’s happened immediately – if you’ve handed over card information then it can be cancelled and any suspicious payments challenged.
As always, phishing emails can be reported to the National Cyber Security Centre:
Please continue to help us spread awareness of these fake emails by sharing our warnings with your friends, family and social media followers.