/ Scams

Scam alert: fake Primark ‘gift card delivery’ email

Emails promising Primark gift card ‘rewards’ have been circulating, but they’re fake and absolutely nothing to do with the retailer. Here’s what they look like.

08/12/21: Wayfair domain spoof

These fake Primark emails are continuing to be sent regularly, however this time it appears that those behind them have spoofed the domain of online retailer Wayfair in order to send them:

Despite spoofing a completely different retailer, the official domain may make the email appear more legitimate when it arrives unsolicited in your inbox. This is a timely reminder ahead of Christmas to always take a second look at where these emails are being sent from and question any promises of ‘rewards’ sent out of the blue.

We made Wayfair aware that its domain was being spoofed in this way, but it’s yet to respond.

Continue to follow ours and Primark’s advice from our original warning below to stay ahead of these fakes.

26/10/21: Fake gift cards

Following the theme of fraudsters impersonating some of the UK’s most well-known brands, this week we’re warning of yet another gift card scam relating to a famous high street store.

This time phishing emails are promising ‘Primark Rewards’, claiming that you need to ‘activate the delivery’ in order to receive them:

As is often the case, the email is promising big rewards – in this case as much as £1,384 – in return for doing very little. But clicking through on fake emails like these is only likely to send you on to potentially dangerous websites that could compromise your personal information and/or bank details.

The email even attempts to deceive you by including ‘your account information’, which may appear legitimate at first glance, but on closer inspection only contains information that’s part of your email address.

Guide: how to spot a scam

Guide: how to get your money back after a scam

We showed these emails to Primark – a spokesperson said:

“We have been made aware of fraudulent emails being sent suggesting that the recipient has won a Primark gift card. These are nothing to do with Primark and we’d advise anyone who receives such an email to delete it and not respond.”

Fakes posing as famous brands

If you’ve received fake emails, texts or any other communications that have posed as well-known brands then we’d like to hear about it. Let us know in the comments, or via our scams sharer tool.

Think you may have lost money to a scam email? Let your bank know what’s happened immediately – if you’ve handed over card information then it can be cancelled and any suspicious payments challenged.

As always, phishing emails can be reported to the National Cyber Security Centre:


Please continue to help us spread awareness of these fake emails by sharing our warnings with your friends, family and social media followers.


I delete all emails that offer a free voucher or gift along with the ones with a subject line “Hi babe”.

I should hope so. 🙂 Good to see you back here.

B Clews says:
28 October 2021

I received e-mail telling me I had won a i-phone from Argos it was under £3 to have it delivered this e-mail I soon deleted

G Maidens says:
9 December 2021

I received similar, an iPhone 13 via Amazon.. I clicked through from the email to see what it was about, but then abandoned it, giving them no details of me.

Deborah Hartley says:
2 November 2021

Hi all, I received a WattsApp message claiming to be my son/daughter, stating that her phone had crashed and to use this temporary number, asked how she was and etc, then a few minutes later asked to pay an invoice before 3pm, I text my daughter and telephoned her to see if her phone had crashed, it hadn’t the message was from a Scammer.
Hope this message is useful 👍

Susan Davies says:
9 December 2021

I had a similar message on whats app. Supposedly from.my son to say he had washed his phone in the laundry. It was of course another scam. I just block the numbers. Theyre disgusting and evil people

Jane Mellalieu says:
9 December 2021

I’ve had one of those too claiming to be my son .I also rang him to check .

Fake email from paypal asking me to purchase an Amazon gift voucher to complete a gumtree sale.
The voucher supposedly to pay for courier delivery to the Gumtree buyer of items I was selling and I would be reimbursed at time of buyers payment.Needless to say, I didn’t take the bait

I have just had an email claiming to be from Bitdefender saying that the free edition I have at present will end on 31 December, but offering a replacement at £8.98 pa (reduced from £69 odd). I can find no way in checking with Bitdefender themselves to check, but there is no mention on their website of any change.
Does anyone else have any experience of this?

Angela Harris says:
9 December 2021

Bitcoin what a nightmare I get around 80 emails per day with horrible emails from online sex woman I am 77years old and it upsets me .Has anyone got any ideas pleased thank you.

block them and then delete

Barry Lambden says:
9 December 2021

Go along with it and waste as much of their time as possible. At least they can’t be scamming someone else while they are busy with you. I have kept scammers going for weeks even sending them a fake picture of me dressed as a vicar to show my honesty. It also makes you feel better.

Janet MacIntyre says:
9 December 2021

It’s good to see people not being conned by the scammers, the scammers clearly think we are all gullible. I get those annoying Bitcoin emails, I send them straight to recycle bin.

Sheila Anne Cataroche says:
9 December 2021

Any idea how to reduce the spam? I have Microsoft 2007 upgraded to Windows 10. I add the senders to the blocked senders list. I have no idea how to access this list but it must contain 1000’s by now but I am blocking and deleting a dozen or more messages every day. I have blocked all messages except UK and US that have foreign country suffixes and that did cut down on the ‘I am the daughter of so and so and need your help to move my father’s money out of the country’ type scams. I’ve also signed on for the email preference service but legitimate sellers are not the problem

On the Home tab, under the junk email section (up on the left), if you click where it says ‘junk’ at the bottom, you’ll get a drop down menu with ‘junk email options’. This will take you to the page with all the options for tightening up your spam settings; one of the other tabs along the top is where you’ll find ‘blocked senders’. I’m looking at Outlook but I’d guess any email portal will have something similar.

Heard of the Aussie who followed spam email directions to a dangerous website..? Got bitten by a redback spider !!

Patricia Santer says:
9 December 2021

Had £100 gift cards offers supposedly from both ASDA and Lidl yesterday: both obvious scams!

Ruby Mackay says:
10 December 2021

My elderly aunt was stung badly by a scammer last week. They had obviously stolen the identity of one of her friends off Facebook and came up on her email as the friend asking how she was , then saying he’d been offered £100K in some offer he d discovered and she should try to get the same. So she got involved and was asked to pay £600 to get in on the offer. After this the scammer just kept coming back to ask her to spend more money by going out to buy Amazon gift cards and then photograph them so the numbers could be seen by the scammer as ‘proof’. she was truly taken in by the scammer posing as her friend. She lost £2500 in total! Beware of this type of scam.

Jenny Madges says:
10 December 2021

I keep getting telephone calls, saying none of my appliances are covered any more which is untrue as the company I am with is very good and last year replaced my washer/dryer. I tell the caller I am covered and put the ohone down. I am 84 and find all these things very frightening,

I keep receiving e-mails from Amazon saying that due to an error “we cannot find your account number” would you please confirm,I put it straight into the reject bin,I have never been a Amazon customer & have no intentions of being one in the future,in fact I do nothing online buy or not I just browse,if I can,t see anything online then I go to a shop & buy simple,people are to gulible they believe what they want to believe,

A couple of days ago I received an email purporting to be from [at]directlineopt.in offering an opportunity to invest in a product through UBS Group AG in Switzerland at interest rates of 4% and 4.75% respectively. I was immediately suspicious because I spotted straight off that the domain .in is India and I was pretty sure that as Insurers, Direct Line weren’t all that likely to be offering investment products. The fact that the offered rates were just good enough to pique interest but not so high as to arouse suspicion also worried me as I could see how this might catch some people so I reported it to Action Fraud and also to the Which Scam Watch guys.

I didn’t click any of links, however, I did, unfortunately, open the email which must have raised a red flag somewhere because I received a further email from the same address later that same day purporting to have received “a request for updating preferences and if this was not [me] to ‘click the link below’ to verify”. DL confirmed to me the next day that I’d never had any online dealings with them and there was no email address attached to my account. I was pretty sure that this was the case but thought it sensible to check.

DL also confirmed that they they don’t do investments, they do not have a presence in India and that this was almost certainly a phishing scam and nothing to do with them.

I think the “if this was not you” scams are particularly pernicious because people can easily be tricked into responding and giving their personal data under the guise of removing their identity from a database when in fact the exact opposite happens.