/ Scams

Scam alert: fake Primark ‘gift card delivery’ email

Emails promising Primark gift card ‘rewards’ have been circulating, but they’re fake and absolutely nothing to do with the retailer. Here’s what they look like.

Following the theme of fraudsters impersonating some of the UK’s most well-known brands, this week we’re warning of yet another gift card scam relating to a famous high street store.

This time phishing emails are promising ‘Primark Rewards’, claiming that you need to ‘activate the delivery’ in order to receive them:

As is often the case, the email is promising big rewards – in this case as much as £1,384 – in return for doing very little. But clicking through on fake emails like these is only likely to send you on to potentially dangerous websites that could compromise your personal information and/or bank details.

The email even attempts to deceive you by including ‘your account information’, which may appear legitimate at first glance, but on closer inspection only contains information that’s part of your email address.

Guide: how to spot a scam

Guide: how to get your money back after a scam

We showed these emails to Primark – a spokesperson said:

“We have been made aware of fraudulent emails being sent suggesting that the recipient has won a Primark gift card. These are nothing to do with Primark and we’d advise anyone who receives such an email to delete it and not respond.”

Fakes posing as famous brands

If you’ve received fake emails, texts or any other communications that have posed as well-known brands then we’d like to hear about it. Let us know in the comments, or via our scams sharer tool.

Think you may have lost money to a scam email? Let your bank know what’s happened immediately – if you’ve handed over card information then it can be cancelled and any suspicious payments challenged.

As always, phishing emails can be reported to the National Cyber Security Centre:


Please continue to help us spread awareness of these fake emails by sharing our warnings with your friends, family and social media followers.


I delete all emails that offer a free voucher or gift along with the ones with a subject line “Hi babe”.

I should hope so. 🙂 Good to see you back here.

B Clews says:
28 October 2021

I received e-mail telling me I had won a i-phone from Argos it was under £3 to have it delivered this e-mail I soon deleted

re: Scooters. Should be compulsory to wear a helmet & only drive on the roads. I have a lot of reservations concerning many scooter drivers abilities, particularly there lack of road sense. I have also witnessed many times, two people on a scooter on the main roads.
I mourn the lose of pavements for pedestrians. Nowadays we have to navigate around bikes , scooters
and dustbins. We must not forget that we are all pedestrians

Deborah Hartley says:
2 November 2021

Hi all, I received a WattsApp message claiming to be my son/daughter, stating that her phone had crashed and to use this temporary number, asked how she was and etc, then a few minutes later asked to pay an invoice before 3pm, I text my daughter and telephoned her to see if her phone had crashed, it hadn’t the message was from a Scammer.
Hope this message is useful 👍

Fake email from paypal asking me to purchase an Amazon gift voucher to complete a gumtree sale.
The voucher supposedly to pay for courier delivery to the Gumtree buyer of items I was selling and I would be reimbursed at time of buyers payment.Needless to say, I didn’t take the bait