David Lloyd Clubs and PureGym are being spoofed in fake emails promoting competitions that are nothing to do with either brand. Have you received one?
According to research by Lloyds Bank, regular payments for weight management clubs and gym memberships made up 7.6% of contracts stopped since summer 2021. As people look to cut costs where they can amid the cost of living crisis, a ‘free’ gym membership may look pretty enticing.
But these two emails purporting to be from David Lloyd Clubs and PureGym are absolutely nothing to do with either brand. Here’s what they look like:
Fake David Lloyd Clubs email
We showed this email to David Lloyd Clubs. It said:
“We are aware of this fake email which is using content taken from our website. David Lloyd Leisure has no connection to the promoter and we have no evidence to suggest that the email addresses being targeted have come from our database. More information about how to avoid phishing scams is available on the National Cyber Security Centre website“
Fake PureGym email
PureGym told us that while it does send emails containing offers, they will always link through to its official website (PureGym.com), and that it will never ask for payment via any other website. A spokesperson said;
We always take action to minimise the risk of PureGym customers falling victim to scams. In this circumstance, our internal IT team have escalated this to the domain registrar and the suppliers of the IP reporting spam, intellectual property abuse, unsolicited mails and spoofing.
We pro-actively scan domains for illegitimate PureGym content and will continue to review and improve ways to protect our members and staff.
We don’t want anyone to fall victim to these types of email scams, so we encourage everyone to be vigilant. If an email looks suspicious, please do not click on any links or input your personal details. Please report any emails that appear to be a scam to the Member Services team by emailing email@example.com
Dealing with fake emails
Like last week’s fake Cadbury WhatsApp message, it’s important to ensure that a communication is genuine before parting with any sensitive information. If you’ve received an email out of the blue offering something for nothing, check the sender and the website it’s attempting to send you through to.
If you’re not sure, get in touch with the brand it’s purporting to be from via its official channels – do not use contact information found in the suspected fake.
If you think you may have given away payment information to fraudsters, alert your bank immediately.
Have you received an email claiming to be from David Lloyd Clubs or PureGym? Have you received any others posing as other UK gyms and sports clubs? Let us know in the comments.