Action Fraud says it’s received more than 1,178 reports in three days about fake investment schemes fraudulently using Martin Lewis’s image. Have you seen them?
Fake emails and adverts fraudulently using Martin Lewis’s image have been going on for years, we’ve explained them and issued warnings here on Which? Conversation before, including Lewis suing Facebook for libel back in 2018.
But Action Fraud has clearly noticed a resurgence in these fake emails, saying it’s recently received more than 1,000 reports of fabricated ‘news’ articles leading to malicious websites:
🚨We've received over 1,000 reports about emails promoting Bitcoin investment schemes claiming to be endorsed by @MartinSLewis
⚠️ This is a scam ⚠️
— Action Fraud (@actionfrauduk) April 26, 2022
We’ve noticed an increase ourselves. So what’s behind it?
Martin has been at the forefront of advice around the cost of living crisis with his advice, tips and opinions heavily featured across the media. Scammers are taking advantage of both elements and using his image fraudulently, believing people will see his ‘endorsement’ as a mark of trust.
We’ve seen the fake paid ads creeping back onto Facebook, leading to websites that mock up fake news sites:
Martin told me last month that he’s fed up that this continues to happen and that his focus was on getting scam ads included in the Online Safety Bill. Since then, the government has listened.
Martin and his team are currently analysing the bill. His full response can be seen on MoneySavingExpert.com.
Send us your examples
We’ll soon be covering these fakes in more detail, but before we do, we’d like to see as many examples as possible.
Have you seen fake adverts using Martin Lewis’s image? Have you been sent phishing emails leading to fake news websites? If so, please take a screenshot of them, and email the image attachment to:
With the subject line set as: ‘Fake Martin Lewis ad example’.
Please do also warn your friends and family to be on the lookout for these fakes. Thank you for your support.