/ Scams

Scam alert: Dyson V10 ‘loyalty program’ email

An email purporting to be from Dyson is promising ‘prizes’ as part of a fake loyalty program. Dyson has confirmed it has nothing to do with the communication.

A member of the public became suspicious when they received an email supposedly from ‘Dyson V10’ congratulating on them on their selection to ‘participate in our loyalty program!’, despite not owning any Dyson products.

Despite the email showing as having been sent from ‘contact@dyson.com’, the recipient reported it to Which?’s scam alert service. Here’s what it looks like:

We felt it was highly likely that Dyson’s official email address was being spoofed for unscrupulous purposes, with the text of the email attempting to rush the recipient into making a quick decision with phrases such as ‘But hurry! This giveaway end soon!’.

Guide: how to spot a scam

Dyson confirms it’s a fraudulent email

We showed the email to Dyson directly to confirm the suspicions and allow it to take action against the unauthorised used of its domain. Dyson confirmed that it is a fraudulent email that it had not sent. A spokesperson said:

“At Dyson privacy is engineered into everything that we do and we take security and our owners’ data extremely seriously. We are investigating this fraudulent email and are implementing various measures to mitigate this happening in the future”

Dyson does not currently operate a loyalty program in the UK – it would not send emails regarding one and would never send an email that contains links to claim prizes or receive a voucher.

It pointed out that its systems had not been breached or compromised in any way, and that anyone receiving a phishing email like this should report it to Action Fraud and the National Cyber Security Centre (NCSC) on report@phishing.gov.uk

Stay ahead of phishing emails

If you think you may have passed sensitive information, such as bank details, to scammers, let your bank know what’s happened as soon as possible.

You can read our guide to getting your money back after a scam here.

It’s always a good idea to make friends and family aware when you spot a scam to prevent anyone from falling victim. Our free scam alert service sends the latest alerts direct to your inbox:

Have you received this fake Dyson email, or a similar one posing as another brand? Let us know in the comments.


Yes I received the dysentery add and was asked for £3 readinghe reveiws I though it was ligitso sent it I’ve been tourchered with texts since last week saying I won then it was delivered and couldn’t exes resend addresswich I done then I was told I had to collect from here but didntsaywere here was when I said I’d report it as a scam they asked if I’d received it as they didn’t againi texted and asked them why did they say collectit myself if hey didn’t have it and it was as soon as I mentioned reporting it as a scam it vanished into thin air they are constantly texting me and this morning they rang I disabled andwould like to know howto stop them I think they said on the add it was coming from amozone every time they text there’s one digit on their phone changed I’m not ringing them as I don’t want a phone bill texts are free