/ Scams

Warning: fake Cadbury ‘Easter Chocolate Basket’ WhatsApp message

A fake message inviting people to take part in a ‘Cadbury FREE Easter Chocolate Basket’ is spreading fast on WhatsApp. Here’s what it looks like.

We’ve been made aware of a fake message spreading through WhatsApp using Easter as a hook to get recipients to click through to a website that has nothing to do with Cadbury. Here’s what you need to watch out for:

Fortunately, Cadbury UK has been quick to warn its customers that the message is absolutely nothing to do with the brand. It’s urged anyone who’s received it not to interact and says it’s working to resolve the issue:

How to deal with ‘smishing’ messages

We cover a huge number of text message (SMS) scams here on Which? Conversation, known as smishing, and occasionally similar tactics can find their way on to the hugely popular WhatsApp platform. We’ve seen this recently with the ‘Mum and Dad’ scam, targeting parents by posing as their children and requesting money via the messaging service.

The tactics used for SMS scams remain the same via WhatsApp: attempt to encourage the recipient to click through to a 3rd-party website that has nothing to do with the spoofed brand which could ask you to input sensitive personal information, including bank details.

As always, if you think you’ve given sensitive information away to fraudsters, let your bank know what’s happened immediately. Which? has a number of guides available to help you through the situation:

Guide: how to spot a scam

Guide: how to get your money back after a scam

If you receive a message from someone on WhatsApp who isn’t in your contacts, the app asks if you want to block or report them. WhatsApp also says it will ban accounts where it has evidence that they have breached its terms of service.

Have you received the fake Cadbury message?

We showed Cadbury a copy of the message as soon as we received it. A spokesperson confirmed it was fake and reiterated its statement originally posted on Twitter to Which?:

We’ve been made aware of circulating posts on social media, claiming to offer consumers a free Easter Chocolate basket. We can confirm that this has not been generated by us and would urge consumers not to interact or share personal information through the post. Customer security is our priority and we’re working with the relevant organisations to ensure this is resolved.

Have you received the fake Cadbury message via WhatsApp or any other means? Have you had similar messages sent to you posing as other brands?

Do you think you may have become a victim of these tactics? Let us know in the comments and help us spread the word.

Stef says:
31 March 2022

I’ve had it sent to me 5 friends today & replied with a link to an article explaining why it’s fake. Thank you for writing this article 👍

Always worth remembering that Whats App is owned by FaceHook. The company now called Meta (which owns them all) has allowed misinformation to flourish, spread and infect society. Which is why I use none of them.

Sean O'Donnell says:
31 March 2022

I received it too. The .ru (indicating a Russian address) was a bit of a giveaway it was a scam.

A cunning play on Cadbury’s Flake?

Carol lynn says:
31 March 2022

I had this scam today and sent it to other addresses.Are we safe as no other information waS divulged

Kay Easter says:
31 March 2022

Yes, I got hooked by the thought of chocolate. I was sent the link by my cousin but I should have known better…

Jeanette Copley says:
31 March 2022

Yes had it sent to day

Nicola Hall says:
31 March 2022

I’ve received the fake Cadburys message from 3 different friends who have forwarded it on via WhatsApp.

Mrs Ellen Rutter says:
31 March 2022

I unwittingly thought this was a genuine game as it was supposed to come from my sister, what a disgusting trick.

Paul says:
31 March 2022

It came via text (not WhatsApp) from a relative – she knew nothing about it! The .RU was a giveaway too – looks like Putin is trying to prop up his war via scams now?

Julie says:
31 March 2022

Hi yes I was sent this by a
neighbour….didnt realise a scam! Included at least 10 friends in on this from WhatsApp…didnt go further tho as no time luckily so hope I’m ok!

Peter Harding says:
31 March 2022

Yes I was sent this by a friend in Bournemouth who I trusted. No longer trust him. I did give some personal details but did not accept any of the five deals listed and certainly did not give details of my bank account. There are some evil people in this world that’s for sure!

Sam says:
31 March 2022

I had it sent to me by 2 separate people today. Don’t think I gave anything away as as soon as it asked for my details I stopped.

Ruth says:
31 March 2022

Yep, my neighbour (and supposed friend) forwarded it to me. I replied asking if she’d done it to which she replied no, thought it might be a scam! And yes, she does like me, so …. 🤷‍♀️ But yes, I thought same and not a fan of Cadbury anyway so did not reply or forward, unlike her lolol

Sally Catchpole says:
31 March 2022

I had this sent to me today, I’ve informed my friend it’s a scam

Gregory says:
31 March 2022

Yes I received it

Suzanne Clayton says:
31 March 2022

Yes my friend sent it to me and I sent it on ! I don’t normally fall for these anymore but that offer of chocolate played me – I contacted all it was a scam

James says:
31 March 2022

I, too, have received the Cadbury WhatsApp from my sister-in-law who is usually quite a reliable contact. She/the whatsapp message assured me that she “has won”. I did not.

Baz says:
31 March 2022

I received the WhatsApp message from two contacts, and on both occasions, I clicked on the link, thankfully, I got a message saying that it was unable to provide a secure link, so wouldn’t actually go to any sites

Elizabeth Pratt says:
31 March 2022

I’ve received this message today and sent it to friends. What can I do please.

Mrs Ritchie says:
31 March 2022

I received the Cadbury’s scam from my Granddaughter and sent it on to friends. What can I do now???