/ Motoring

Land Rovers unreliable but the brand’s still strong

Land Rover Discovery

The Which? Car Reliability Survey has placed Land Rover at the bottom of the pile. But we’re still buying them, so shouldn’t these reliability ratings make their way into showrooms?

It gives me absolutely no pleasure at all to award Land Rover the title of this year’s most unreliable car brand.

Overall, the British-built 4x4s (Range Rover included) scored a pitiful 67.5% in the 2010 Which? Car Reliability Survey. The Land Rover Discovery was proclaimed the most unreliable new car on sale today. Ouch.

But we’re still buying Land Rovers

This is all the more dispiriting when you look at the Which? Car Survey results from 2009. And 2008. Oh sorry, and 2007. Yep, Land Rover has become pretty friendly with the bottom rungs of the reliability ladder. Yet, as a brand, it remains remarkably resilient.

Perceived brand value will have a lot to do this – like it or not, Land Rover still offers a sense of superiority next to ‘lower’ brands, like this year’s reliability winner, the Kia Picanto. Asking a Land Rover owner to relinquish their wheels for something more dutiful would be impossible without risking an identity crisis.

Should we let consumers continue to buy blind?

The answer to that question is ‘no chance’. Poor reliability is bad news for both the customer and the manufacturer, so I’d like to see this rich data shared with manufacturers, and also made standard in showrooms.

Customers get the low-down on everything from performance, to the environment, all in easy-to-digest charts, so why not include a reliability index? Surely it all adds up to the cost of ownership?

I think if the words ‘the AA man is my new best friend’ were implied on a Land Rover Discovery’s score sheet, it’d have a profound effect on both sales and the speed at which fixes to these reliability issues were implemented.

Truth be told I’m both a car enthusiast and a brand snob, so one day I’d actually quite fancy owning a Range Rover. But I’d just like to know that it’ll still work after four years. That’s not too much to ask, is it?

Comments
Member

No Mr. Q, you've got it wrong – they ARE reliable…

…they're "reliably (not reassuringly) expensive" for what they are and should be kept out in the fields amongst the cows – they're fantastic there chewing up the dirt, showing tractors a thing or two. There's just no need for them in Chelsea!

Member

It makes them interesting to own, akin to japanese men buying british built triumph motorbikes.
Ask the **** why they liked their british bikes and the answer was if you took a Honda on a long journey, you knew you would get to your destination without ever breaking down. where as every journey on a british bike was an adventure because something interesting would always go wrong en route, so you always had an interesting story to tell 🙂

Member
tony miller says:
23 July 2010

I’m really surprised by the unreliability results of Land rover. The two recent Land Rover products I’ve owned ( a Td5 Discovery and Range Rover TDV8 Vogue, both bought new) have been totally reliable over 60K mileage (Discovery) and 40K mileage (R.R.)

I’ve owned several so-called "Prestige" marques from BMW, Mercedes and Audi but the Land Rovers are much better built and more reliable.

Member
George Moses says:
23 July 2010

What’s happened to car bumpers?

If it’s your misfortune to have to try to squeeze your car into a tight gap the chances are that if you just touch the car in front or behind (and vice versa, of course) you’ll have to get the touch up paint out, that is if you are fortunate enough not to have dented bodywork too.

Member

I agree. I remember many years ago, a neighbour backing carelessly into the car of my uncle who was parked outside while visiting. There was quite a bang, but my uncle’s car was unblemished, as he had a Saab, with good solid bumpers.

Member
Paul Thomas says:
24 July 2010

Every year it is pretty clear which manufacturers win the reliability awards. There is really no excuse for others to meet this standard as each manufacturer would probably boast that they have the most advanced manufacturing systems and quality control. So is it component design that is the issue ? Possibly ! My 17 year old son recently had a 52 plate Peugeot 206 as his first car. This car seems to tick a lot of boxes – style , versatility and small engine. However we quickly encountered problems I did not foresee until we drove the car for a while. Wobbly gearstick and clunky gearchange and an indicator stalk that does its own thing in changing to left after turning right are just one of the common issues ! The internet is of course a wonderful thing and checking quickly showed these are all common problems. Changing the gear linkage was pretty easy and around £70 for parts from a Peugeot dealer. The indicator mechanism is one whole unit though and costs £240ish exc labour – although it is easy to remove the airbag ( following safety precautions) steeering wheel etc and do it yourself. The point is here that, in my opinion these are both design issues. So much so my dealer tells me they sell several of each every week. The next point is after sales. If there are common issues why don’t manufacturers recognise this, modify the deign and make replacements much cheaper ? So – is it all down to design and of course….cost ?

Member
David McGuinness says:
24 July 2010

I drive many miles a year with my job. I never repeat never see a Land Rover broken down. I do see a lot of Toyota’s, Mercedes, Renault’s, Citrons & BMW broken down on the side of motorway’s. I drive Toyota’s & have had 5 new Toyota’s over a number of years. All have had break problems & the current Verso has the worst Auto box I have ever driven. Why are they always in the top.
I tell you why, we put up with these problems because its a Toyota & you get good after sales service. If its a Land Rover then people complain about the most trivial of problems, which they could probably put wright them selves by driving correctly.

Member
Toyota The Most Reliable Brand says:
11 August 2014

Friend you are wrong, toyota’s rock in every field, if land rovers were this much reliable then why should UN would buy Toyota Land Cruisers and Nissan Patrol in such a heavy numbers? Also why the best 4×4 is Mercedes G Class that is used by military in such a great numbers!!

Member

“… Toyotas rock in every field …” That’s to be expected when cars are driven on uneven surfaces. 😉

I don’t think that many people will claim that Land Rovers are more reliable than Toyotas, but Toyotas do have some problems too. Remember the massive recall about five years ago after the danger of sticking accelerator pedals.