/ Money

Your view: is it OK to send electronic greetings cards?


Last Saturday’s convo about price increases on stamps pulled out some interesting insights into your views on sending greetings cards – or rather, avoiding electronic greetings cards…

I’ve already explained that I only buy stamps once a year – at Christmas – and don’t really bother any other time as I rarely post anything.

I also confessed that I’m a fan of sending well wishes via text and maybe a message on Facebook, too.

These e-greetings are mostly sent for birthdays, and to mark the occasion, I’ll probably throw a few emoticons in there and almost certainly a picture of a birthday dog, too:

Birthday dog
Getting personal

But is sending an electronic greeting a good way to send instant well wishes, or is it another example of technology destroying tradition?

John Ward is very much in favour of sending cards:

‘We send quite a lot of birthday cards to friends and relatives, and about two or three letters a week that require stamps. There’s also St. Valentines Day, Easter, get well, thank you, new home, best wishes, condolences, congratulations, family correspondence, and so on.’

He also pointed out that:

‘The internet has saved so much in other ways that it makes personal correspondence affordable as well as a pleasure.’

For Alfa, electronic greetings miss out the personal touch:

‘I like to receive greetings cards so also send them as electronic greetings seem a bit of a cop-out and rather impersonal. If I forget to send a card, I phone to say ‘happy birthday’, and wouldn’t dream of sending a text or email. ’

Both Wavechange and NFH agreed that e-greetings and e-cards just don’t cut the mustard and the decline of such electronic greetings is welcomed.

And Emgee noted that while electronic greetings cards lack thought, e-invitations can be quite useful:

‘Electronic greetings are nowhere near as thoughtful as finding the right card for someone, handwriting a personal message and going to the bother of posting it. Although I have received beautifully designed wedding invitations electronically with an electronic reply function and that is a good idea.’

It seems, however, that there’s still place for thoughtful and creative card sending.

Both John Ward and Malcolm sparked a degree of envy for me with their cards – Malcolm cleverly makes greetings cards from photo-print paper, and the hand-drawn cards John Ward receives from a friend sounds like they belong in an art gallery.

It had me digging around for my own card-making craft kit, which I bought a number of years ago with high hopes of finding the time to make them…

So are electronic cards an appropriate means of sending your wishes or invitations, or should they be banished altogether?


I don’t like them. One is never sure who has sent them and whether it is safe to open them, particularly if they contain GIFs and mini videos. If I am purchasing one of these, I might as well purchase a card from a shop. As your introduction says, it’s more personal.


I think there’s a place for digital cards. I’ve already noted that the only company I know that produces decent ones is Jackie Lawson, but we do find that sending our sons and their partners E-cards reaches them quickly and securely, whereas one can never be quite sure when the posted ones will arrive – if they indeed do.

We deliver a lot of cards at Christmas, because we enjoy walking round the farms and cottages and through the fields, watching for the yellow light spilling out of windows and across hoar-frost meadows. We normally get snow, too, so the picture is complete – if rather chilly. But birthday cards are equally split between e-cards and posted ones. I think that providing the e-cards come from a decent place, then the recipient is normally more than happy.


I agree that the Jackie Lawson e-cards are about the best available in terms of production quality, animation and appearance. Some of them are a bit cheesy but that doesn’t matter. They’re nicely done and sensitive. We use them as back-ups. We post birthday cards [sometimes two or three for variety] about a week ahead so the relative can have them on display before their birthday but we arrange for the e-cards to be delivered on the actual birthday. I suppose people can have their laptop or tablet available to show off their e-cards but it’s not as good as having a line of cards on the window cill or mantelpiece.

In the early days of e-cards some friends in America started sending them but, soon after, we started getting unusual and unwanted e-mails so we asked them to stop sending the e-cards. We had blocked the senders so I don’t know whether more junk e-mails were sent.

The cards I really dislike are those awful ones you can get at Christmas that say things like “From our house to your house”, and “From the both of us to the both of you”. The worst of all though are those that say “From our dog to your dog”. Since these stupid cards with their ghastly red envelopes cost about £2.50 each I wonder at the mentality of people who buy them.

We haven’t discarded the 2016 Christmas cards yet because we haven’t quite finished responding to the messages and updating the database. Perhaps we take it all a bit too seriously, but more information comes through at Christmastime than throughout the rest of the year.


I find some of the Jacquie Lawson cards rather twee, not helped by the fact that I have received so many of them. I do concede that they are better than some of the alternatives I have seen.

At least it is easy to view modern ecards. In the earlier days it was commonplace for people to create their own cards without any thought of whether the recipient had the software to open the attachment.

My favourite cards are the ones that are handmade. Sadly, I’m not creative.


Personally I don’t like e cards and find a physical card with a personal message more personal and thoughtful. I only send cards to a select few people mainly for Christmas and Birthdays.


If I receive an electronic greetings card from someone, I will be annoyed with them for divulging my private e-mail address to a third party without my consent, who will probably sell it for spamming and other marketing purposes. This annoyance will far outweigh any pleasure in receiving the message conveyed by the card. I don’t register my private e-mail address even with trusted companies; I use another e-mail address at which I don’t mind receiving marketing messages from those companies. I would much prefer to receive a message via Facebook, WhatsApp, iMessage or Viber.

Jennifer D says:
7 March 2017

I felt moved to join in on this particular debate! This may be controversial, but I actually dislike greetings cards in almost all their forms. As a sender – having to spend a good deal of money and time selecting cards for all of the holidays and birthdays becomes a drag on my time and my wallet. Having to maintain an address book and buy stamps etc is just an extra part of the pain.

As a receiver – I generally find that cards quickly become rubbish to be recycled. While the thought is nice, I feel like the only people who really benefit is the greetings card industry. I also can’t help but think it’s a terrible waste of paper/card!

On the e-cards – my mother-in-law has a habit of sending us the Jacquie Lawson cards. And I’ll be frank in saying that I really dislike them. They are often very cheesy and in a way, I’d prefer no card at all! I’m happy to receive a text or a message on Facebook to say that someone is thinking of me on a special occasion.

My mother-in-law (and grandmother-in-law) are both into making their own cards, mostly using kits where you stick things onto card to create a 3D effect, or when time affords it, we’ll get a card that uses thread to create a picture. In these cases I’m always grateful for the effort, but when I’m immediately told how it took them 14 hours to create, I’m not sure my reaction can ever be appreciative enough to justify their hard work!

The only time I like to give or receive cards are for particularly special occasions, or occasions where the messaging really matters. Examples include leaving a workplace, having a new baby or getting married. Just in case it offers any kind of context, I’m 31 years old.


For those of us who are unobtainable on social media, and whose relatives can’t get their act together to buy a card and find a stamp, the e-card has become the gesture of last resort. It also provides a handy excuse for not enclosing a postal order.