Fraud has become one of the most prevalent crimes in the UK. Here’s how we’re looking to help the public keep ahead of the criminals behind common scams.
I’m delighted to announce that Which? has launched a free scam alert service, designed to deliver the latest warnings directly to as many people as possible.
Whether it’s phishing, smishing, fake websites or cold calls, we’ve seen it all over the years.
These types of scams have become so prevalent in the UK that as much as £1.2 billion was lost to scammers in 2019 alone.
Now the coronavirus pandemic has created the perfect storm for these scams to thrive. Fraudsters have been using callous tactics to exploit people’s fears and vulnerability, so it’s never been more important to stay one step ahead as new scams spring up daily.
Register to receive our scam alerts here:
Register for scam alerts on our site directly here
Real scam examples
It’s clear that if you keep up to date with the latest tactics scammers are using and see real life examples, you’ll be at an advantage.
On Which? Conversation, we know this better than anyone. We’ve been publishing these warnings for years, helping to keep people up to date.

Back in October, we shared Craig’s experience of an Amazon Prime scam call. In the months that followed, hundreds of thousands of people flocked to Which? Conversation to both report, and be warned of, exactly the same scam.
The article has now had more than 1,000 comments; it’s one of the many hugely popular scam warnings here on the site that we encourage the public to share with their friends and family to help keep them informed.
The new service will describe scams like this and, where possible, show real examples seen by the experts here at Which?, as well as members of the public who report them to us.
How our scam service works
Our new service is free and available to anyone.
Those who sign up will receive warnings about the latest scams as we uncover them, along with the extra information you’ve come to expect, such as:
✉ How to get your money back after a scam
Experts and teams from across Which?, such as the magazine and Which? News will be contributing to the alerts, helping to protect people and prevent them from falling victim.
Got a scam to report to us? Spotted fraudsters using new tactics in phishing emails or over the phone?
Let us know in the comments and we’ll investigate.