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Scam warning: fake Clarks Shoes websites

We’ve been made aware of fake adverts for Clarks Shoes circulating on Facebook. Here’s what you need to keep an eye out for to avoid being scammed.

Update: 15/06/2020

Despite our warnings, these fake Clarks adverts keep popping up on Facebook.

We continue to report them and, fortunately, we’ve been able to get Facebook to block another scam site from its platform. A spokesperson told us:

“Fraudulent activity is not tolerated on our platforms and we have blocked this website. We urge people to continue to report any suspicious posts or ads to us.

To help with this, we have created a dedicated Facebook scam ads reporting tool in the UK so people can directly report scams as soon as they see them. We have also donated £3 million to Citizens’ Advice to help consumers avoid scams”

We’ll continue to monitor fake adverts appearing on Facebook, and report them as soon as we spot them.

Fake Clarks adverts: 04/03/2020

Thanks to a previous Which? Conversation regarding fake adverts for luxury shoe shop Russell & Bromley, we’ve been made aware of similar Facebook adverts for Clarks Shoes that have unfortunately found a number of victims.

Concerned by the reports we were seeing here on Which? Conversation, we put the word out on Facebook itself to gather further evidence:

Help wanted: we've been made aware of fake adverts for Clarks Shoes appearing on Facebook. Have you seen this scam? Do you have a screenshot? If so, get in touch in the comments.

Posted by Which? on Wednesday, February 12, 2020


In the comments we found others familiar with Anthea’s experience – they’d bizarrely received a fake scarf instead:

We made Clarks aware of these dodgy adverts and websites. A Clarks spokesperson said:

At Clarks, we take the reliability of our online presence and the safeguarding of our customers extremely seriously. We were made aware of several fake sites by our brand protection partner Safenames at the end of January and acted immediately to get them taken down.

Any customers with concerns relating to any of these sites should get in touch with our customer care team for support.

When choosing to shop online, we recommend always checking for the official domain authority before completing your purchase, which is clarks.co.uk for all our UK-based customers”

We’re pleased that Clarks has taken action to get these sites removed.

Facebook has previously told us that it takes action to stop fraud ‘wherever it appears’ and is investing in new tools for reporting scam ads.

Last year, we called on it to do more as fradulent ads continued to appear.

Social media advertising

The scammers know that people will have grown accustomed to seeing genuine adverts on social media platforms – they look to exploit that credibility by posing as well-known brands and celebrities that may have already gained your trust.

If you see an account you don’t recognise advertising a brand you do – treat it with suspicion.

Research is essential before you make a purchase; check the URL of the page it’s taking you to, Google the names of stores or offers you don’t recognise and, if you’re still not sure, reach out to a brand directly via its official channels to verify any adverts or offers you’ve seen.

If you’re worried you’ve been scammed by adverts like this, let your bank know what’s happened immediately and read our guide to getting your money back.

Have you seen suspicious adverts for brands such as Clarks? If so, let us know who’s being impersonated in the comments so we can help warn others.

Sandra Hutchison says:
2 July 2020

A search for Clarks shoes reliable kind Singapore shows scam website

Linda Donnelly says:
14 July 2020

Yes I have been scammed also I received a pair of fake sunglasses

VJ says:
4 July 2020

I ‘bought” two pairs of shoes payable to Reliable Kind, immediately regretted it, tried to cancel and failed, so changed my credit card. I received a pair of fake Ray Bans today from Chen Long in Shanghai. I see now that I too have been a victim. I’m not sure if I am entitled to my money back but am waiting for a dispute pack from my bank. I am worried that the scammers will have access to my bank account.

VJ – That is an unfortunate possibility, and if so there is also the likelihood that they have also sold those details on to other criminals so you should change your payment arrangements without delay.

Debbie says:
10 July 2020

I ordered Keen’s. I received fake Ray Bans. Also had to cancel my credit card!

Val Donnelly says:
6 July 2020

I too was taken in by this scam…my credit card company was on it straight away, calling me, cancelling my card and sending a new one.Unfortunately the payment was made and I was advised to wait 2/3 weeks to see if anything arrived.All that arrived was a series of e-mails, tracking numbers,delay notices etc.The charge on my card included a foreign currency charge too! I am SO cross with myself for being taken in….However as I had seen that Clarks were having a clearance sale at the time, I was taken in….

Christine Durning says:
11 July 2020

I spent £73.00 on what I thought was a genuine Clarks site and I see here it was a scam. Thieving b******s. I lost my husband in February and thought I would cheer myself up with some new shoes, wow that was a wrong move just lost my money.

Raymond Henry Lewis says:
15 July 2020

I was also scammed ! £108,My bank is onto now.they will do anything bar work !

Frank Baraff says:
11 July 2020

I bought a pair of boots on sale supposedly from LL Bean more than a month ago. Today I received a pair of fake Gucci sunglasses.