We’ve been made aware of fake adverts for Clarks Shoes circulating on Facebook. Here’s what you need to keep an eye out for to avoid being scammed.
Thanks to a previous Which? Conversation regarding fake adverts for luxury shoe shop Russell & Bromley, we’ve been made aware of similar Faebook adverts for Clarks Shoes that have unfortunately found a number of victims.
Concerned by the reports we were seeing here on Which? Conversation, we put the word out on Facebook itself to gather further evidence:
Help wanted: we've been made aware of fake adverts for Clarks Shoes appearing on Facebook. Have you seen this scam? Do you have a screenshot? If so, get in touch in the comments.
In the comments we found others familiar with Anthea’s experience – they’d bizarrely received a fake scarf instead:
We made Clarks aware of these dodgy adverts and websites. A Clarks spokesperson said:
“At Clarks, we take the reliability of our online presence and the safeguarding of our customers extremely seriously. We were made aware of several fake sites by our brand protection partner Safenames at the end of January and acted immediately to get them taken down.
Any customers with concerns relating to any of these sites should get in touch with our customer care team for support.
When choosing to shop online, we recommend always checking for the official domain authority before completing your purchase, which is clarks.co.uk for all our UK-based customers”
We’re pleased that Clarks has taken action to get these sites removed.
Facebook has previously told us that it takes action to stop fraud ‘wherever it appears’ and is investing in new tools for reporting scam ads.
Last year, we called on it to do more as fradulent ads continued to appear.
Social media advertising
The scammers know that people will have grown accustomed to seeing genuine adverts on social media platforms – they look to exploit that credibility by posing as well-known brands and celebrities that may have already gained your trust.
If you see an account you don’t recognise advertising a brand you do – treat it with suspicion.
Research is essential before you make a purchase; check the URL of the page it’s taking you to, Google the names of stores or offers you don’t recognise and, if you’re still not sure, reach out to a brand directly via its official channels to verify any adverts or offers you’ve seen.
If you’re worried you’ve been scammed by adverts like this, let your bank know what’s happened immediately and read our guide to getting your money back.
Have you seen suspicious adverts for brands such as Clarks? If so, let us know who’s being impersonated in the comments so we can help warn others.