/ Money

Would you rely on your bank’s Isa advice?

Bank staff

Do you know your Isa from your elbow? No? Well you’re not really expected to, but your bank is…

This isn’t the first time we’ve talked about this. Indeed, last year we called on banks to improve their standards of service after we found them failing to answer basic questions about Isas. Disappointingly, we’ve found the same again.

Your bank’s Isa advice

Posing as customers, we visited six branches and made six phone calls to 12 Isa providers, and asked them six straightforward questions about Isas and the savings reforms. Over half of the providers we tested got fewer than half of the questions right.

This includes questions like what the 2016/17 Isa limit is – eight in ten staff couldn’t tell us this. It’s £15,240 in case you wondered. One of the banks even suggested we use the internet to find the answers to our questions! I suppose it was good that they were honest about their lack of knowledge…

In short, it seems staff are letting us down with poor knowledge of how Isas work and there’s really no excuse for this. At the end of the day, bad advice could leave people out of pocket.

There was also little or no knowledge at all about the new personal savings allowance, which is worrying as these changes come into effect just next month. From 6 April, basic rate tax payers will be able to earn £1,000 in interest a year on their savings.

How are customers meant to understand Isas when bank staff don’t themselves? All of this just shows that banks need to up their game and ensure they have the right systems in place so that you can rely on their advice.

We want better banks

I’m sure you’re one of the 47,000 or so people who has signed our We Deserve Better Banks campaign. But if you’re not, I’ll briefly fill you in. We’re calling on the Government, the regulator and the banks themselves to deliver better everyday banking. And our latest undercover investigation illustrates the need for change.

Last week the Competition and Markets Authority (CMA) delayed announcing findings from its major banking inquiry. There’s much the CMA could use this extension for, such as bringing forward stronger solutions to tackle unfair charges. However, it should also ensure that the knowledge and expertise of staff is recognised as a key measurement of banks’ customer service. This information is crucial in helping you choose the right bank for you. If you agree with us, please sign our Better Banks petition:

Have you tried to get advice about Isas or savings from your bank? How did that go?


I am not sure that anyone outside the Treasury and the Chancellor’s office know what the 2016-17 ISA allowance will be. The 2015-16 limit is £15,240 – it might remain the same into the new tax year but it could be altered in the budget on 16 March 2016.

As I understand it, the annual ISA limit is adjusted annually in line with inflation rounded to the nearest £120. Whether that triggers a rise next year I have not worked out. The inflation measure used was changed from RPI to CPI with effect from 2013-14.



I see from one of the links that Which? has worked it out: it says “In September 2015 the CPI was -0.1% so the ISA limit for 2016-17 is likely to remain frozen at £15,240”. So no certainty yet, and it would be irresponsible for an ISA-provider to venture a definitive answer to such a question.


Useful figures here:
ISA unchanged.


Patrick – Would it possible to see the “six straightforward questions about ISA’s and the savings reforms” that were put to the staff of the ISA providers?


Yes, I meant to post these yesterday. Here they are:

– In December 2015 and January 2016 we tested 12 Isa providers. For each, we visited six branches and made six telephone calls (in the case of phone and online-only bank First direct, it was 12 calls). Each time we asked six questions about ISAs and the savings reforms:
– My mother/father/relative has a cash Isa with another bank and is thinking of transferring it. They regularly pay into it. Could you tell me how they would go about doing this? What are the options here?
– Are there any rules about how much of an existing Isa they can transfer?
– My mother/father/relative also has some savings in a stocks and shares Isa and is considering moving them to your Cash Isa. Can you transfer from a stocks and shares to a cash Isa and vice versa?
– What will the new Isa cash allowance be as of April 2016?
– My mother/father/relative mentioned they read something in the paper about inheriting Isa allowances. What are the rules on this?
– I have heard there are more changes coming to the savings market in April? Can you explain what is happening?


1) Transferring into a new ISA depends on the bank etc. Some allow it some don’t. But if they regularly pay into one they may be better off looking to see if they could use a regular saver account instead, as they pay higher interest.
2) see 1) depends on the bank /product etc.
3) As long as any money doesn’t leave the respective ISA wrapper.
4) As the budget might change it, its hard to say. probably wont be less the current allowance which is around £15,250.
5) Not sure, but I doubt it
6) 1st £1000 if interest is tax free for a normal tax payer, or £500 for a higher rate tax payer.


Hello William, sorry for the delay and thanks for having a go!

1. When we asked banks about this we wanted the bank staff to outline all the ways a customer can transfer in (eg. cash Isa transfer). Though you’re right that it does depend on whether the bank is offering transfers in.
2. If you want to transfer this year’s Isa then you can transfer the whole balance. If you’re transferring previous years, it’s up to you how much you transfer.
3. Yes you can transfer as many times as you like.
4. The 2016/17 limit remains the same as the previous year’s – £15,240
5. Actually, the Isa wrapper can be inherited by a surviving spouse who will receive an increased subscription limit at the beginning of the next tax year to allow them to shelter the inherited funds tax-free. This reform was introduced in 2014.
6. Spot on 🙂

I’ll leave you to score yourself! 😀


Thanks Patrick, No probs about the delay. Not the usual high standards I set for myself, and sadly for everyone else on the planet. But I guess I’m better than all the high street banks. Which isn’t much comfort.