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Scam call warning: Amazon Prime ‘renewal’

An automated scam call is impersonating Amazon Prime, telling victims their subscription will be ‘renewed’ for £39.99. Here’s what you need to watch out for.

We’ve been made aware of an automated scam phone call designed to trick Amazon Prime customers into connecting with a fraudulent ‘account manager’.

It’s similar in tactics to the ‘Visa fraud department‘ call, which also instructs victims to ‘press 1’ to be connected.

From here, it’s highly likely scammers will attempt to extort bank details and/or personal data from you.

Update: 13/02/2020

This Amazon Prime scam call has been frequently posing a threat to the public for too long. We want to see action taken against it from the phone providers and Amazon.

You can help us stamp this out by answering the following questions:

Create your own user feedback survey

We’ll then use your responses to prove just how widespread this problem is and which providers are the most affected.

Amazon Prime scam: what to expect (16/10/2019)

To find out exactly what you need to watch out for, I spoke with Craig, a member of the public who received the call on his landline earlier this month.

He was told by an automated voice that this was a ‘reminder’, and that his Prime account was being renewed at a cost of £39.99.

It went on to tell him that he should ‘press 1’ to speak with an ‘account manager’.

Craig is indeed an Amazon Prime customer, however he’s never associated his home number with his Prime account. This would suggest that the scam is targeting members of the public at random, rather than Prime customers directly.

How to deal with phone scams

If you’ve received this call, hang up immediately. Amazon will never contact you in this way, and the call being completely unsolicited should also set off alarm bells.

You can read our full guide to phone scams here, and also report this scam to Action Fraud using its online reporting tool.

If you do think you may have given sensitive information to scammers, contact your bank straight away and let them know what’s happened.

You can also find out everything you need to know about getting your money back after a scam in our guide.

I made Amazon aware of this scam call after speaking with Craig. An Amazon spokesperson told me:

“We take phishing and spoofing attempts on our customers seriously, and will never call a customer for payment outside of our website. If a customer has concerns or receives a call they believe is not from Amazon, they can check the Amazon.co.uk help pages for guidance”

Have you received this Amazon Prime scam call? If so, did you think it was genuine?

Whether you’re an Amazon Prime customer or not, do help us get the word out by warning friends and family about these calls, and let us know if you’ve received anything similar in the comments below.

Hazjan says:
25 February 2020

I had a call this afternoon on my landline was told they would auto renew for £59.99 and to press 1 I’m afraid I did press 1 but did not get any response and they hung up, what does that mean can they get money without talking to me or charge premium rate on the phone line.

Bill Knot says:
26 February 2020

I have yet to see any evidence that pressing 1 on your landline phone from a call you have received from scammers transfers you to a premium line number that you are then going to pay for. If you call a premium number that is a different matter.

Katharine says:
25 February 2020

Please note, the scammers are spoofing phone numbers, my number was used as the caller ID for at least two Amazon prime calls because the recipients phoned me back. We had a nice conversation, strangers brought together by scammers.

My turn to get one of these calls today – on an ex-directory number, word-for-word as described by the author in the original article,

I assume that the numbers are dialled at random, Roger, but have never understood why I don’t get them on my mobile number.

I don’t get them on my mobile simply because out here in the wilderness the mobile does not receive!

The joys of rural areas. 🙂


The quid pro quo is it is becoming increasingly difficult to do almost anything where financial institutions are gun-shy of single point log-ins. The on-line SMS bypass vehicles work exceptionally well for normal text messages but somehow the banks’ messages don’t get through via that route.

WiFi calling allows mobile calls to be made in the absence of a reliable mobile signal, but I’ve not heard that this helps with text messages.

There was an App that allowed SMS over WiFi run by a few providers, o2 for one and EE for another. Not sure if they still do. however, they (probably deliberately for security reasons) did not let mank’s automated messengers penetrate.

Bryan says:
26 February 2020

Harassed in my own house
01523269301 10:40 – silent call then they hung up
01443435913 11:39 – silent call then they hung up
01525314738 13.18 – silent call then they hung up

01646672374 08:17 – silent call then they hung up

07341536784 11:04 – Amazon Prime updated
07341530630 12:55 – silent call then they hung up
No number 14:25 – Amazon prime updated

John Wilde says:
26 February 2020

I just had an Amazon Prime scam call. Since I had been unwittingly signed up to Amazon Prime and money taken from my account in the past ( and this was actually Amazon – but I did get it back!) I became angry that this was happening again. I was unaware of this scam and although I am usually very aware of scams, my anger distracted me and I pressed 1 as asked. She asked me what device I was using and give some spurious answer when I asked why she needed to know and when she mentioned a name, ‘Anne or Annie’ connected to the Amazon account that I smelt a rat. (Anne was my wife, now deceased – didn’t do anything at all online!) I asked her to give me my Amazon account number and of course she hung up!
I thought I was wise to these scammers but my anger got in the way!

Gwenda d’arcy says:
27 February 2020

I just had one from amazon saying needed to renew for £79.99 my prime account…..don’t have amazon anything so my r3ply was….oh p**s off

I’ve been pestered by this, but didn’t think anything of it any just hung up on the first recorded message of ‘this is Amazon prime renewal’ (not exact words), as I am a Prime member I just thought nothing of it, hung up and didn’t listen to the entire message. That how I deal with most recorded messages – 99% of which are scams. Having had the call twice this morning I did listen and immediately realised it was a scam, not Amazon. More annoyed as they seem to be upping the amount of calls!

H Jones says:
27 February 2020

Received 3 calls in the last 2 weeks from the above scammers with regard to paying £39.99 subscription, for Amazon and if I wish to cancel to stay on the line. No mention of pressing ‘1’. I cut the call and got the number which is 02073796428. When searching that number it brings me to Patisserie Valerie. https://erasmusu.com/en/erasmus-london/where-to-eat/patisserie-valerie-278
More or a coincidence is that we hardly ever purchase anything from Amazon, maybe once a year…… BUT only about an hour or two after the most recent online purchase from Amazon, was when I received the first ‘scam’ call on my house phone. Which would indicate the connection is through Amazon somehow. Hope this helps.

Graham says:
27 February 2020

Just had a call from this scam saying that my Amazon Prime account will be renewed for £39.99 and if I wanted to discuss to hold the line. I held the line to give them a piece of my mind. Eventually a foreign sounding (maybe Indian) woman answered the phone and thanked me for calling ‘Amazon Prime’ and then the call was cancelled. The CLI of this one was 0207 326 4337

Tim L says:
27 February 2020

Just received an automated call requesting I need to renew my Prime membership for £39.99. Which I guessed was a scam as I only renewed mine last month. Pressed 1 and a woman answered with an Asian accent. I immediately challenged her that this was a scam and she initially denied it and then hung up. Maybe I should have strung her along in order to get more information. But now I’ve read here that they could be using premium rate numbers so glad I didn’t. I’ll bar this number 01270 447653 from my phone but of course they might try to contact me from another.

mary says:
Today 09:39

Same call today ref Amazon Prime renewal. Apparently it was to check that my accounts had not been hacked because I denied authorising a 39.99 charge on the previous day. Asian accents . When they asked about internet banking that is when i put the phone down.

Richard says:
Today 12:45

An automatic voice telling me my prime was going to be renewed at £39.99 and press 1 to cancel. Number 0840056247 @ 12.34pm 28/02/2020.