We’re announcing some big news about how we’ll be helping consumers make sustainable choices, and how we’re challenging ourselves to be a more sustainable organisation.
10/11/2020: Our commitment to sustainability
We know that consumers want to spend their money responsibly. They want to opt for goods and services that prioritise sustainability, and that make less of an impact on our planet. But policymakers and businesses haven’t always made this easy.
As the UK’s consumer champion, we want to change that. We’ve made a commitment to helping consumers make more sustainable choices and to making our organisation more sustainable.
To do this, we’re focusing on three key areas:
1) Being a credible source
We’ll share expertise with international consumer organisations, and invest in editorial and online content focused on sustainability, including an ‘eco column’ in Which? magazine.
2) Helping consumers, businesses and policymakers
We’ll highlight sustainability in our reviews and acknowledge the most eco-friendly products. We’ll also work with policymakers and businesses to prioritise sustainability, focusing on the key areas we’ve identified in energy, transport, products and services, food and plastic.
3) Reducing our own impact
Our plans include finding more ways to offset our carbon emissions and producing less waste.
We’ll be discussing more about our commitments later this week. Watch this space.
25/03/2019: Product sustainability
Interest in ethical and environmental issues has never been greater. Our reviews need to change. Here’s why we can’t ignore product sustainability.
Which? has been testing products for more than 60 years. With our rigorous reviews we’ve helped generations of consumers make the right choices – no doubt you have a few cherished Best Buys around your house.
As head of product testing, I’m very proud of this wonderful heritage. But we’re faced with a difficult and uncomfortable question.
Are our reviews fit for our times, for our readers today and the consumers who will use Which? tomorrow? The truth can be as uncomfortable as the question.
Sustainability is an increasingly important factor in buying decisions, and we need to respond to this change. In our test labs we’ve developed new packaging tests and piloted repairability assessments, and we’re finding new ways to analyse our reliability data.
Removing and replacing batteries
For example, in cordless vacs tests, we’re rating how easy it is to remove and replace the battery, the availability of spares and the ease of maintenance.
For washing machines and tumble dryers, we’re developing a basic repairability assessment. Among other things, it asks whether you can get the back off a machine – is it ‘screw or glue’?
We’ve also started to record the amount and recyclability of packaging – both in everyday and big-ticket items.
Environmental and corporate social responsibility
There are also calls to assess the practices of the companies behind the products, following the shift in consumerism towards brand values.
Is this trend relevant for us? In a 2018 survey, we asked 1,400 of you whether we should include brand environmental and corporate social responsibility credentials in our reviews. Two thirds of you agreed.
Of course, this doesn’t mean we stop testing. We know the value of our unique Best Buy verdicts. But if we can offer more, from better insights into durability and longevity, to advise on the wider sustainability practices of the brands behind them, that’s an ambition we think is worth striving for.
Should we be doing more? That’s not a question I ask myself. It’s a question I ask the Which? reader of tomorrow – my smart and courageous 13-year-old daughter, with her whole life ahead of her. Her answer? ‘What are you waiting for, dad?’
This contribution to Which? Conversation first appeared in the April 2019 edition of Which? Magazine (page 15: ‘Inside View’).