/ Home & Energy, Technology

What price are you willing to pay for a good night’s sleep?


Would you be prepared to pay thousands for smart beds, duvets, pillows or sheets? And could doing so mean you’re likely to end up spending the night with more creepy-crawlies than others would?

While researching all things pillows and duvets for this month’s issue of Which?, I came across a multitude of information, ranging from the interesting to the shocking to the downright disgusting.


Smart and connected technology is being applied to beds and bedding with the aim of making your sleeping experience better.

The ZEEQ smart pillow can stop your snoring, stream music and analyse your sleep. It also uses the information it gathers about how you sleep to wake you up in the right part of your sleep cycle.

The Sleep Number 360 smart mattress uses smart technology to adjust, in real time, the firmness heat and incline of your mattress. The aim of this is to help you (or your partner) to stop snoring and to make sure you’re getting the best night’s sleep possible.

And finally, there is the Smartduvet, which is still being developed and funded through a kick-starter. This fits inside your duvet cover with your duvet and uses air to get your duvet back into place in the morning; saving you the trouble of making your bed.

While I think it’s great that there are more solutions available to help people get a better night’s sleep, I have to wonder about the necessity of these items. The Smartduvet, in particular, seems a bit over the top to me. My duvet ends up on the floor most nights anyhow and do I really want wires and cables trailing into my bed?


I, for one, was shocked to discover how expensive some bedding can be.

On trolling through the crème de la crème of bedding, I came across an eiderdown duvet that would cost you £10,500. Eiderdown duvets were something that I thought had been consigned to the annals of Victorian times and now only existed in novels.

Surely eider ducks need their feathers more than we do since the invention of central heating? However, the makers of this particular eiderdown duvet say that these precious down feathers are hand-picked from eider nests once the ducks have migrated away for the year. I guess this explains, in part, the exorbitant price?

Silk pillows and duvets can run upwards of £100. Apparently, silk keeps you cooler at night. However, these pillows come with the instructions: ‘Do not wash. Do not bleach. Do not tumble dry. Do not dry clean.’ This leads me nicely to the next bits of information I came across in my research….

Downright disgusting

I’ve been looking at my bed in a whole new way since finding out the following:

In 2011, a study being conducted by Dr Arthur Tucker, who was then a clinical scientist at Barts and the London NHS Trust, had found as much of a third of the weight of your pillow could be made up by bugs, dead skin, dust mites and dust mite faeces.

Another study, carried out by the University of Worcester, found that duvets can contain up to 20,000 live dust mites.

So if you opted for the ‘clean under no circumstances’ silk pillows and duvets, be prepared to share your bed with an enormous amount of creepy-crawlies.

What price are you willing to pay for a good night’s sleep? Is it possible that smart technology can help you sleep better? And how do you feel about things living in your bed?


The price I would pay for all those bedside “smart items is= £ 0.000000 and even then that would be too much . Yes I checked into the American “home ” of all this with its breakdown of the pillow etc into component parts Bluetooth chip , microphone , Bluetooth speakers etc . Bluetooth is one of the most easily hacked digital era communications an 11 year old boy with a Raspberry Pi hacked into his neighbours system its easy to do. . Now consider this every intimate moment with your partner in bed is recorded / transmitted for the world to hear , every sigh , every erotic remark could end up on Twitter/ uTube etc and leave you open to blackmail . I have warned about this constantly in Which but obviously -totally ignored , you would need to be a total exhibitionist to allow this stuff in your home .Every crook /burglar will have a field day and you think your lives are full of third party emails/ adverts/ sales calls etc , then BOY ! you aint seen nothing yet ! . I mentioned twice on Which about Russia for the next week I got – lovely Russian “ladies ” wish to meet you Duncan Lucas plus Travel to Russia to our best “erotic ” hotel ” in the heart of Moscow . I have said countless times the microphone can easily be turned on remotely and as motion detectors are fitted can you imagine the embarrassment as the “speed ” of love making is counted and compared to your neighbour 2 doors down with you coming second best. But never mind some people will buy them , do you know there is US equipment for sale to the non tech. person to help hack others easily ? At this moment a Police Helicopter squad is charged with hovering over a couple having sex in the privacy of their enclosed garden for 8 minutes taking it back to the station and watching it . one older police sex pervert , “retired ” after it but is still awaiting court action , they also hovered over a nudist colony watching and recording a couple just talking taking note of the male,s “size ” . Those cameras can see a pimple on your nose. My question is, is any British citizen so “insane ” as to buy this stuff , as that well known US tennis player was apt to say- you CANT be serious ???


Hey there Duncan,

Data privacy is definitely something that worries me with smart home products, particularly in areas of our home or life that are more intimate and/or private.

However, on a more basic level, I kind of feel like I can tell when I wake up in the morning if I have had a restful night or not and I don’t need an app or gadget to work that out.


I enjoyed the line “The Smartduvet, in particular, seems a bit over the top to me.” I also enjoyed Duncan’s unintentional double entendre about the neighbours. But seriously, we seem to have cupboards full of bedding, enough to last a century, so it’s unlikely we shall be looking for any of these sybaritic sleep enhancers. We sleep quite well already and keep a window open so there is no need for anyone to tune in their listening devices to see if Mr Ward is snoring, they can probably hear it from the road.


I have to admit I agree with Duncan. I’m well aware that Russians are in the field near us. They communicate stealthily, attempting to emulate the calls of sheep and cows, but I know what’s going on. And that’s not all. Pravda recently ran an almost identical recipe for boiled turnips to the one my better half was suggesting the other day. How else would they have got that information? It’s clear we’re all at risk.

I know our bathwater is being diverted and measured because the other week I was using some Latvian bath salts and, sure enough, there was a knock at the door barely three days later with someone claiming to be selling perfume products. But I know what’s happening.

But there’s more. My better half happened to mention to her sister (on the ‘phone) that we were thinking of taking a trip to Berlin. Ha! Only three weeks later a holiday brochure arrived, offering trips to Europe. And where’s Berlin, eh? That’s right.

To cap it all there was a helicopter flying over us the other day – ostensibly to rescue someone – but we know what they were doing. Our garden gnomes, that’s what. They wanted to collect data about our garden accoutrements. Filthy creatures.


I take it it was “tongue in cheek Ian , its my one (or more failing ) I am not too good at judging when someone is joking . Yes the South Yorkshire Police really did do that and the Russian point was directed at the fact that Which is watched by many and that nothing is secret on the web. I really did receive those emails although they were a bit cruder than stated .


I read that bit about the South Yorks chopper bobbies. Let’s hope they throw the thinly covered book at them.


I would like to take this opportunity to thank Patrick and the Which technical staff ( Amazon ? ) for fixing email notification it took a while and I lost a bit of faith but Which has surprised me– it is an “upright ” website !! Thank You .


Go for a three mile run, followed by three double vodkas & fruit juice, you’ll get a great sleep without the retailers baloney