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Fairy’s no longer the Queen of washing-up liquids

Different washing-up liquids

It’s dominated our tests for 20 years, but now the unthinkable has happened. Fairy’s place as the top washing-up liquid has been usurped – by a much younger and cheaper model. Is it time to clean out the Fairy?

We were as surprised as anyone by these results. Fairy’s been at the top our washing-up liquid tests for so long that it seemed like it would never be knocked off. Just last year, it scored 90%, while the next-best liquid on test got 69%.

But products change formulas all the time, which is why we keep testing the likes of washing-up liquid every year. This year’s test showed that Aldi’s Magnum Premium Original and Fairy Original were equally good at removing fat, but the foam bubbles in Aldi’s liquid lasted longer.

This is important because when the foam disappears, it acts as a visual cue for people to add another squirt of liquid, even if it’s still working.

The price isn’t right

Aldi’s improved performance is down to them adding more active ingredients to the liquid, but it’s still cheap at 59p for a 500ml bottle.

In contrast, Fairy has been systematically reducing the size of its bottle over the last two years, from 500ml to 450ml and now 433ml. But has it reduced its price? No.

Fairy told us that changes in the formula have made a more concentrated liquid, allowing them to reduce the bottle’s volume, but it seems like a sneaky way of raising prices to me.

And it’s not just Aldi’s washing-up liquid that impressed us recently – Aldi Del Rivo orange juice with bits was also awarded a Best Buy in our orange juice test.

Have you used Aldi Magnum washing-up liquid? If not, will you give it a try? Or will you be sticking with Fairy?

Comments
Ian Jacklin says:
4 March 2021

It’s so sad that I find myself here while looking for contact information for Proctor and Gamble. My complaint relates to Fairy Liquid. Having read through the comments, everything i feel needs saying has been said. Fairy has become a very poor product and like many here, I’ve used it for many years. Time to try Lidl and Aldi. No more purchases of Fairy for me, it’s just rubbish! Why did they change the formula? A response from the manufacturer would be most welcome! When the brand goes extinct they’ll wonder why! Heads up P&G !

David Bryce says:
4 March 2021

The improved scent is awful and no improvement whatsoever. If it’s not broken dont fix it.