Dyson’s teasing its newest invention. But the dazzling array of metal tubes, plastic things and circular doohickeys in its teaser video don’t give much away. What do you think it might be, and what do you want it to be?
Dyson’s well known for bringing innovation to existing products. Sir James Dyson himself invented bagless cyclonic vacuums, the latest being the DC47 and DC50.
But moving away from vacs, the company’s Airblade hand dryers are now a common sight in public facilities. We’ve also seen washing machines with contra-rotating drums and the Dyson Ballbarrow – a wheelbarrow with the Dyson Ball.
What will Dyson come up with next?
That’s the key question Dyson’s PR is posing to the world in the teaser video the company’s put together to taunt us.
The video itself shows a number of ambiguous elements: tough looking metal tubes, a circular axle/gear-like component, and after 13 seconds there’s the laser-cutting of a logo. This is handily obscured by the light gleaming off the tube it’s being cut into. Does that mean it’s an update of something already available? Or will the logo give away what it might be?
So what do you reckon it is?
Guesses around Which? HQ have been all over the place. Some think it’s some sort of new tumble dryer, others think it’s a lawnmower. One colleague even said it might resemble a car, though the odds are pretty long on that one. The only information that we do know for sure is that this has been in development for three years, it’s been worked on by 125 Dyson engineers and it has cost a cool £40m.
Whatever it is, we’ll be covering the launch next Tuesday 5 February. We’ll be sure to update this post with whatever we find there.
However, before we report back, we want your guesses as to what it might be. Also, if you had a say in what Dyson made next, what would you want it to be?
[UPDATE 5 Feb 2013] – Dyson has revealed its new creation. The company has redesigned its digital motor and put it into three appliances – a new version of the existing Airblade hand dryer, a brand new hand dryer called the Airblade V and the Airblade tap – a tap that also dries your hands. Are you blown away?
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