A ‘drinkable sunscreen’ that contains just one ingredient

I think it is actually an intelligence test. : ) However in fact there are other areas that benefit:

Frequency Enhanced Water for Health:
Remarkable efficacy with many medical conditions
Non-toxic with virtually no side effects
Effective for all ages
Improves your health at the cellular level

Scientific Breakthroughs:
1. Remarkable technology that imprints radio-waves onto
water molecules.
2. Advances in the ability to stack thousands of frequencies
onto one molecule.
3. Revolutionary formula allows us to reverse engineer the frequencies of substances
found in nature and/or the human body.
4. Newly identified frequencies that have beneficial effects on the body.

Key Questions:
What is Harmonized Water?
Harmonized water contains different vibrational frequencies. It describes the frequency messages that water carries in its proton/electron outer shell for extended periods of time.
What does it do inside my body?
It communicates energetically with cells that are imbalanced in an effort to restore a normal vibrational rate.
It reaches all areas of the body within 5-30 minutes. If a cell is balanced, it ignores the frequencies.
What are the side effects?
There are essentially no side effects. Some people with digestive issues or yeast overgrowth may experience
a mild die-off effect that results in loose stools or gas for a day or so.
How much do I take?
Most people take one capfull in 2oz of water. Some will need 2 capfulls for stubborn cases or larger body types.
Can I take too much?
Your body will ignore excess frequencies or frequencies that are not needed … so you cannot overdose.

I thought about posting this ‘information’, which is on a par with a third-rate April Fools joke.

Perhaps ridiculous nonsense like this will help our government and regulators wake up to the need for proper regulation of products for which health benefits are claimed.

I hope you are working something more convincing than this for 32 March next year. 🙂

I agree that prompt action is needed, Martin. One of my friends got skin cancer, which was treated promptly but has suffered a lot of problems which are believed to result from the cancer treatment. He is unable to drive, has had to retire on ill health grounds and is deteriorating fast. He is only 60. Skin cancer is very serious and anyone marketing fake protection should be dealt with severely.

Incidentally, my friend is very fair skinned and has been very careful about protecting himself form the sun.

I agree that this is a very worrying case. There is a real danger that people will be taken in, and will suffer harm as a result.. The product appears to have been developed and marketed by a US firm called Osmosis skincare. The company claims to have conducted clinical trials and provides a link to a non-peer reviewed, non-published paper written by a “Dr Paul Ver Hoeve, MD” who seems to have little understanding of how to conduct clinical trials or how to draw robust conclusions.

The product is discussed on the British Association of Dermatologists website http://www.bad.org.uk/for-the-public/skin-cancer/drinkable-sunscreen. It is on sale in the UK http://www.facethefuture.co.uk/shop/harmonized-h2o/cat_349.html. Could Which perhaps submit a complaint to the ASA? There’s a clear public interest in doing so.

Addendum. Harmonized H2O has been addressed by the New Zealand Advertising Standards Authority. I have just put in a complaint to the UK ASA against a UK retailer of this product. The most concerning specific claim is that the product is “SPF 30 equivalent” which has no basis in fact.

wavechange, there is also a role for the attributes many (should) have of common sense and scepticism – plus use of the internet – in deciding for themselves whether something is worth buying.
Incidentally, using FutureScience, I have invented a money spinner and am looking for partners to market it – an overnight antisunburn product that you apply when you tuck down and gives protection until you arise next morning. Any takers? Hopefully Which? will give it a “best buy”.

Malcolm – What we need is for everyone to study science, engineering and how to handle their finances. They would be better prepared for life. Until that happens there is a need to protect everyone from rogues.

Perhaps your overnight anti-sunburn product could go on the supermarket shelves alongside the huge number of supplements that most of us don’t need. Don’t publish the details or you won’t be able to patent it. 🙂

wavechange, I read the link when this topic arose, more out of interest to see how the BAD (poor acronym) tackled it. The use of the words “invention” and science” are often used to attempt to give something credibility. When there is no proof of efficacy available then the person presenting the information adopts the status of a “superior” being – who has better insight or knowledge than others. It is very difficult to disprove something, so we have to fall back on our own defences – those of common sense.
These sorts of claims should be prosecuted when there is no acceptable supporting evidence. This is just one of many products that claim, without reasonable foundation, to benefit us, particularly in matters of health. The “authorities” should penalise those making such claims. Some of us, however, like to believe in miracles.

I think we agree that fines are likely to be treated as a business expense. I’m still in favour of them, but the priority must be to target those individuals responsible for making these claims and publicly shaming the companies involved.