/ Food & Drink, Health

Ice cream vans driven away due to lack of lolly

The poor old ice cream van is dying out. Its catchy jingles and flake-topped Mr Whippies are apparently melting into mere memories. At least that’s what the latest figures suggest.

When was the last time you saw an ice cream van roaming the streets near you? I can confidently reply with the answer ‘yesterday’. Yet, my experience in London possibly doesn’t reflect the rest of the country.

According to ice cream company Joe Delucci, there are only 500 mobile vans selling 99s and ice lollies in the UK. That figure was hard to believe at first, but the key word in that sentence is ‘mobile’. There are a total of 5,000 ice cream vans in Britain, but most are static vans next to beaches or parks.

Still, that’s down from a whopping 25,000 vans in the 1970s. So what’s driving this meltdown of the ice cream industry? Are we giving them a frosty reception when they arrive on our doorsteps, or are there other reasons?

A sprinkling of ice cream vans

The weather doesn’t help much – we haven’t had the hottest of summers, where most of us would prefer a hot soup to a frozen treat. However, Joe Delucci puts the blame on a kaleidoscope of factors.

The finger is pointed at everything from high petrol prices, to competition from supermarkets offering fancy frozen treats. As many as 1,000 vans were taken of the roads this summer due to kids staying inside gawping at the incredible achievements of our Olympians.

Some councils are banning Mr Whippies, Yummies and Softees from estates, either due to childhood obesity concerns and noise pollution. Harrow council in north London has banned ice cream vans outside schools, and Peterborough city council has revoked a van’s licence for playing Teddy Bears’ Picnic for more than four seconds after complaints.

I have to say I personally find it uncomfortable seeing an ice cream van outside the school next to my flat. It doesn’t seem right to tempt kids with sweet treats as soon as the bell rings.

Of course, my ice cream seller is only protecting his trade, and a school is where his captive audience will be. Even though Duncan Bannatyne, of Dragon’s Den fame, had his first taste of success with a fleet of ice cream vans, it doesn’t seem like the easiest way to make money.

Ice cream or chippy van?

In the New Forest, we’ve gone one better – a fish and chip van comes once a week selling freshly caught fish cooked in deep-fat fryers in the van itself. It even has its own chimes, just like an ice cream van.

Still, ice cream has a nostalgic value – Fossilboy told us he could map the different stages of his life by the ice creams he craved. It would be a shame to see the back of ice cream vans – they’ve been around since the horse-drawn vans of the 19th Century. So, when was the last time you spotted (or heard) one?

Comments
Member

Last time I heard an ice cream van was a couple of weeks ago. They probably struggle to get down my road due to all the learner drivings practising emergency stops, turn in the road using front and reverse gears etc I could hear/see them once or twice a week during May/June/July. As my daughter is now older (20) we don’t tend to buy from the van anymore.

Member

I can relate to that, William. I once counted five learners practising their manoeuvres on the otherwise quiet road leading to the cul-de-sac where I live.

Though I eat ice cream on holiday I would not think of buying from a van touring the estate. I once got ice creams for guys who where fitting uPVC windows for me. Some years ago an ice-cream van parked outside my house and played his chimes – loud and distorted – for several minutes, so the driver was given a copy of the regulations and left me in peace after that. I still see ice cream vans on the main roads but they have given ‘my’ estate a miss. I had not even realised.

Member

Learners have to practice somewhere and how else does one turn in the road?

Member

Let’s try and stick to ice cream vans guys… (not literally)

Member

I agree that it seems odd to have ice cream vans right outside schools, if we’re trying to encourage children to eat healthily, but surely the odd treat is OK?

Perhaps I’m only biased in this because there was nothing more exciting when I was little than having a Witches’ Hat from the ice cream van that parked outside my primary school on Fridays. A Witches’ Hat, for those who have missed out on this joy, was a small ice cream cone with a little rocket-shaped ice lolly stuck in the top. Amazing!

Member

A 99 will always be ice cream of choice, if I ever buy from a van again. I have no idea of the cost these days, so will probably stick a tub of half price Ben & Jerry’s or Haagen Daaz, whenever their on offer again.

Member

Good point william – I seem to remember in my very distant youth, 99s actually cost 99p. No idea how much they cost these days, I’d estimate about two quid. Time for them to be renamed, perhaps.

Member

My memory is flake-y, but I think 99s were around before 1971, when decimal currency was introduced. 🙂

Member

About £2 for large 99 here in the Lake District.
For those who complain about the prices being charged – the owners have to tender for the use of the static sites and one owner told me that shows or events etc charge very high “rents” so they have to increase their prices to compensate.