/ Food & Drink, Health, Shopping

Food labels – do we need calories and kilojoules?

A food label showing calories

Most of us know how to work with calories. I know I can consume around 2,000 kcal a day as a woman, and that men are recommended 2,500 on average. So will a law to add kilojoules to packaging confuse shoppers?

For years now, we’ve gotten used to seeing the energy content of food shown in calories (kcals), and most of us understand the concept. Recipes give energy information in calories, ready meals state how many calories they contain and, more recently, a number of restaurants have started to display the calorie content of their meals.

Simpler food labels

At Which?, we’ve been campaigning for simple food labelling that gives people the information they need to help them make healthy choices. Currently, most front-of-pack labelling gives the energy content of the food in calories and the sugar, fat, saturated fat and salt in grams.

This is great news for shoppers – especially as all the major retailers have now committed to traffic light labelling as well. This means that people will finally be able to tell at a glance whether the food they’re choosing is high, medium or low in various nutrients.

However, new EU legislation will now make it compulsory for food manufacturers to label the energy content of foods in kilojoules (kJ) as well as calories. At the moment, kJ are already provided on the back-of-pack labelling. But under the new rules, if there is a front of pack label, then the energy content will have to be displayed both front and back. Those that fail to do so will be breaking the law.

Over-packing the packaging

Although kJ may be the correct scientific way to represent energy, I question how useful it will be to people. After all, how many of us really know how many kJ we should consume a day, or how many kJ are in a kcal? When we asked over 2,000 people in an online poll last August, 61%  wanted to see kcal displayed on food labels by itself. An additional 22% wanted kcal and kJ displayed together, but only 1% wanted kJ alone.

Many food manufacturers have said they’re concerned that this extra information on the front of food packages may confuse people, as well as overcrowding the packaging. Obviously, in this matter, the manufacturers’ hands are tied.

As the legislation has passed, we will soon have to get used to seeing both kJ and kcals on food packaging. But even so, I think I’ll stick to using the kcals to make a quick and informed decision about whether to buy or not. Do you use kcals, kilojoules or both when choosing your food? Do you think the extra info will crowd the packaging, or provide useful information?

What information would you like to see on food packaging?

Calories (kcals) (62%, 190 Votes)

Both calories and kilojoules (28%, 86 Votes)

Kilojoules (kJ) (10%, 29 Votes)

Total Voters: 309

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Comments
Member

If the quest to use SI units were serious then we’d be buying electricity in kJ instead of kWh. The key thing here is meaningfulness. Calories, despite their quirky definition, are understood in popular culture. There’s no instance of Joules being understood in popular culture. Why throw away one of the few measurement units that people seem to be able to understand?

Member

“There’s no instance of Joules being understood in popular culture”.

Well, that’s a problem, and that (if true) is a good reason to change. Our youngsters need to understand Joules along with the rest of the weights and measures system or we’ll never be able to generate sufficient scientists and engineers to drive our nation up in the world rankings and out of this recession.

Member
Martin F says:
24 February 2013

We need to move to kJ and forget about Calories, an old and outdated way of trying to measure energy, from some weird equipment used to measure bombs in the early 1900s. Look up Atwater system: Totally inadequate for our modern dietary needs.

http://en.wikipedia.org/wiki/Atwater_system

Member
Malc.Moore says:
24 February 2013

New York State Claim using Calories is starting to change American Attitudes to-wards eating; even the Big Burger firms are supporting the introduction of how many Calories in their menu; which is a surprise there is talk that it is to go Countrywide. kilojoules will be rejected by the British Public if this happens most Ethnic British whites regard America as Britain’s Allie much more than the E.U.

Member

“most Ethnic British whites regard America as Britain’s Allie (sic) much more than the E.U. ”

Sorry – what’s the E.U. got to do with the fact that the Joule is the S.I. unit of energy?

Member

Do we need calories and kilojoules?
Do we need calories or kilojoules?
My thoughts on this matter is very clear, and its probably contrary to the thoughts of the good people at Which?
Food labels (nutritional labels) should have the word “Energy” on them, and the value of the energy should be in kilojoules (kJ) only.
Why?
1… The unit calorie is a metric unit, but from the older centimetre-gram-second (cgs) era of metric development. It is not a modern metric (SI) unit.
2… The UK is officially metric. It uses the modern metric system (SI). That is the standard that has been set (ie SI). Any metric labelling should be SI.
3… The SI unit for energy is the joule (kilojoule).
4… It’s always important to get it right first time. Regardless of the popularity of the older calorie unit, the joule (or kilojoule) is the correct unit.
5… Food labelling especially nutritional labelling, is not a popularity contest. It’s very important for the nations health that information on the labels use the correct units. 
Thanks for the opportunity to comment..

Member

The joule (kilojoule) and the calorie (kilocalorie) are now starting to appear on supermarket and shop shelves.

The following link connects to an article by UKMA.

http://metricviews.org.uk/2013/05/joules-rare-but-minor-progress-for-metrication/#more-4270

Member

This is being driven by a new EU requirement to show both kJ and kcal. Hopefully the next step will be to get rid of kcal.

Member
Malc.Moore says:
10 May 2013

When i read a food product information 1st i look for salt content then fat.I was horrified in Ready meals the salt content is so high i dropped the Ready meal like a hot piece of metal.I cannot understand why a can of baked beans with lower sugar&salt costs more than an ordinary can of beans surely they should be less or the same?.