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Creme Eggs: are you eggcited or eggsasperated by them?

Creme Egg season is in full swing, but these little treats seem a touchy subject for some. Over the past couple of years there’s been some tinkering with our beloved Creme Eggs. But does it all really matter that much?

You may recall our investigation into shrinking Creme Eggs packets, where the standard pack of six suddenly dropped to five. As if the repackaging robbery wasn’t enough, the recipe for the chocolate shell also changed. Last year, the makers of the Creme Egg, Cadbury, got a little eggsperimental with the beloved Dairy Milk casing, replacing it with a standard – and cheaper – cocoa mix.

Now, I’m probably going to regret admitting this, but the change of recipe doesn’t bother me too much – and no, I’m not yolking.

Don’t get eggy with me

I do indulge in the occasional Creme Egg, but then again, I enjoy anything that’s chocolate or sugary. In fact, the sugary fondant happens to be the bit I like the most. But even I – someone who consumes an unnatural amount of chocolate – don’t particularly enjoy the chocolate shell.

And I’m not alone. The owners of Cadbury, Mondelez, insist that the fundamentals of the Creme Egg recipe haven’t changed. However, a new report from trade magazine The Grocer has revealed the brand’s eggstremely popular Easter lines lost more than £10m in sales last year. Creme Eggs took the biggest blow, losing more than £6m in sales following the questionable change of recipe.

Taking eggstreme measures?

With Easter falling earlier than usual this year, recovering the lost sales may be tougher than expected.

So Mondolez has upped their marketing game for Cadbury’s Creme Eggs, but I’m not sure it’s it really going to be enough to reverse the fall following the Krafty recipe change.

On 22 January a pop-up Cadbury Creme Egg café opened its doors to sweet-toothed customers in central London. Open for just seven weeks, the quirky café offers a range of kooky Creme Egg-inspired treats, including Creme Egg toasties and Creme Egg and soldiers.

Now I’m not really all that convinced that a bit of eggstra, and somewhat eggstreme, marketing is going to make me purchase any more Creme Eggs than I already do. Personally (and if you’re reading this Mondolez) I’d like to be able to buy just that weird fondant from the middle…please.

So where do you stand on the Creme Egg debate? Will you be purchasing any Creme Eggs at all this year, or has the change of recipe left you boiling? And please show us your best puns too 🙂

Comments
Member

An eggsausting eggsample of an eggcelent if not eggstreme bit of eggsploration with no eggspletives and eggceeding all eggspectations. 😋

Member

EGGACTLY true to you. I Betts , as one of those people that have made Easter Baskets for 34 year am only caring about the beauty of the wrapper for the beautiful display in the baskets for my loved ones. I don’t care what they taste like, just so they still look classy. I don’t like a trashy looking Basket!

Member

alfa, I don’t think this topic is being overegged. Where are the EU in all this? Surely they should be legislating on the specification for egg shaped confectionery? Have the Food Standards Agency nothing to say, let alone the NHS on the damage such sweeties do to our bodies and those of our children?
However if we seek to criticise this concoction from an American company we will, in due course, no doubt be sued for damages under the forthcoming TTIP agreement.
It would be no eggzajeration to say this is something that should concern us all.

Member

Maybe they ought to be eggsterminated then they wouldn’t be a problem

Member

Eggstinct, alfa 🙂

Member

Eggactly !!!

Member

I like the humour

Member

There’s nothing like a few eggscrutiating puns. It’s really quite childish. 🙂

Member

I totally agree wavechange. Which? should carefully eggzamin its terms and conditions and put a stop to anything that is not a serious contribution to any Convo.

Member

As long as there is a clause to eggscuse the odd eggcentricity from reggular posters.

Member

Many of the older Convos had pathetic puns in the their titles, no doubt egged on by Patrick, who seems to have gone awol. Maybe there should be an eggstraordinary general meeting to grant permission for a little seasonal frivolity.

Member

What eggsactly is the problem with puns? And sorry for going awol… I’ve been on leave to Argentina. Beautiful place, but no Creme Eggs there (not that I missed them. I never liked them and never will… they’ll permanently stay on the shellf).

Member

Very eggreeable to have you back Patrick.

Sounds like you had an eggstremely eggciting eggscursion. 🙂

Member

I for one am now boycotting all Cadbury products as a result of not only the recipe change, but the reduction of the 6 to 5 box size and the outsourcing of jobs after making assurances that no jobs would be lost. I thank my lucky stars that Jaffa cakes have filled the chocolate void left by Cadburys.

Member

I totally agree and the change in recipe makes a big difference. I haven’t bought Creme eggs for a couple of years now. They used to be a favourite. The whole £6m loss is probably what I used to spend!!😀

Member

I agree i used to be a cream egg fan and looked forward to easter but no more and I’m not the only one several of my friends have done the same . It’s not just confined to the cream egg either I’m boycotting Cadbury’s full stop. I’m not going to be fobbed off by a lesser product

Member

Hi William, Jaffa Cakes are a good shout! I wish I had some on me. I completely agree that the repackaging is an issue as well as the change in recipe.

Member

And on the McVities Jaffa Cakes box it actually confirms that there are 12 Cakes inside.

Member
Katharine says:
5 February 2016

The new recipe is awful. They’re not worth eating any more.

Member

As well as the short measure, what about the down-sizing? – there was a time when a Cadbury’s Creme Egg was too big to put in your mouth.

I wish they would offer a dark chocolate option [likewise Walnut Whips].

Member
Jacqui says:
6 February 2016

Nestlé make Walnut Whips. Even that recipe has changed since they took over Rowntree Mackintosh. Toffee Crisps have also been ruined.

Member

Yes, . . . thank you Jacqui – we’re on the way to hell in a handcart aren’t we? Our simple pleasures are being compromised all the time by diabolical exploitation.

Member

Never mind the outside – what about the lovely inside that was? It used to drip like a proper egg and have a yolk.

Member

I feel so strongly about the patronising attitude of the new Cadbury owners that I no longer buy any Cadbury products and I LOVE creme eggs. It is eggscrutiating not to have have some but its the only way to show my disgust.

Member

I went off Cadbury’s when they withdrew Bournville Fruit & Nut bars. Divine and moreish temptation sleeved in a golden wrapper but slain on the anvil of commerce.

Member

I avoid Cadbury and Kraft products because of this company’s unethical behaviour, especially bearing in mind the original Cadbury founders’ principles. It’s pleasing to read that other people take this view too.

Member

Yeah that 🙂

Also, as a chocoholic, I just find that Cadbury’s current chocolate really lacks anything at all resembling a nice flavour, so that is another good reason for not buying their products.

Member

Hey DerekP, as a fellow chocoholic, I completely understand where you are coming from. Nothing about the chocolate really stands out to me. I sometimes wonder why I buy any in the first place, but as a true chocoholic, I always finish it.

Member
Mick says:
6 February 2016

I will not shell out on these newer eggs.

Member

Haha! A great pun, Mike!

Member

I have eaten and enjoyed Cadbury’s Creme Eggs since I was at school, and I am now 67, but no more. I find the American ‘chocolate’ unpleasant – all sweetness and no chocolate flavour.

Member
Mayorsmum says:
6 February 2016

I am also a miffed ex Cadbury’s chocolate aficionado. Chocoholic supreme ….was me . Stockpiled the cream eggs for the dry season to ensure I didn’t have to go cold turkey for too long. But bought NONE last year, won’t be buying them this year and rarely buy Cadbury chocolate bars these days …they have messed about with all their offerings , can hardly recognise what’s on offer so don’t bother anymore . If I am no longer their core or desired customer I can spend my money on other chocolate brands .

Member
Jacqui says:
6 February 2016

My favourite was Twirl. We used to have them at Twirl o’clock at work, but no more. Awful sweet chocolate has ruined them. Cadbury/Mondelez say they haven’t changed the recipe. I think they’re lying and need investigating.

Member
Mrs.Anne Jones says:
6 February 2016

I will not be buying any Cadbury’s cream eggs this year, I like the chocolate as much as the creamy bit and they’ve mucked it up, my whole family feel the same so until they start using proper Cadbury’s milk chocolate again I won’t be buying any.