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Creme Eggs: are you eggcited or eggsasperated by them?

Creme Egg season is in full swing, but these little treats seem a touchy subject for some. Over the past couple of years there’s been some tinkering with our beloved Creme Eggs. But does it all really matter that much?

You may recall our investigation into shrinking Creme Eggs packets, where the standard pack of six suddenly dropped to five. As if the repackaging robbery wasn’t enough, the recipe for the chocolate shell also changed. Last year, the makers of the Creme Egg, Cadbury, got a little eggsperimental with the beloved Dairy Milk casing, replacing it with a standard – and cheaper – cocoa mix.

Now, I’m probably going to regret admitting this, but the change of recipe doesn’t bother me too much – and no, I’m not yolking.

Don’t get eggy with me

I do indulge in the occasional Creme Egg, but then again, I enjoy anything that’s chocolate or sugary. In fact, the sugary fondant happens to be the bit I like the most. But even I – someone who consumes an unnatural amount of chocolate – don’t particularly enjoy the chocolate shell.

And I’m not alone. The owners of Cadbury, Mondelez, insist that the fundamentals of the Creme Egg recipe haven’t changed. However, a new report from trade magazine The Grocer has revealed the brand’s eggstremely popular Easter lines lost more than £10m in sales last year. Creme Eggs took the biggest blow, losing more than £6m in sales following the questionable change of recipe.

Taking eggstreme measures?

With Easter falling earlier than usual this year, recovering the lost sales may be tougher than expected.

So Mondolez has upped their marketing game for Cadbury’s Creme Eggs, but I’m not sure it’s it really going to be enough to reverse the fall following the Krafty recipe change.

On 22 January a pop-up Cadbury Creme Egg café opened its doors to sweet-toothed customers in central London. Open for just seven weeks, the quirky café offers a range of kooky Creme Egg-inspired treats, including Creme Egg toasties and Creme Egg and soldiers.

Now I’m not really all that convinced that a bit of eggstra, and somewhat eggstreme, marketing is going to make me purchase any more Creme Eggs than I already do. Personally (and if you’re reading this Mondolez) I’d like to be able to buy just that weird fondant from the middle…please.

So where do you stand on the Creme Egg debate? Will you be purchasing any Creme Eggs at all this year, or has the change of recipe left you boiling? And please show us your best puns too 🙂

Comments
Magsie says:
6 February 2016

I am eggsasperated by the change and eggspect never to buy another one!

I won’t be buying any more until they return to the original recipe. Far too often confectionery manufacturers meddle with traditional favourites in order to maximise profit, even though they always seem to either deny the change, or say they are doing it for us, the consumers, to keep costs down. Quite frankly, if they did proper research, they would find that the majority of people would prefer to pay more for their favourite treat, as long as it stays the same. Imagine if they suddenly changed the packaging and ingredients of After Eight mints, for instance? It just musn’t happen.

Peter Hodgson says:
7 February 2016

As a senior eater I would like to point out the decrease in size since my youth. They should now be more properly be called Pigeon Creme eggs.

Mike says:
7 February 2016

Kraft , killed Cadburys and an icon product. Don’t buy any of their products. Others chocolate and eggs. Quality and manufacturer ethics important. A lost customer.

I don’t like them anymore either, but it’s probably a good thing because I used to eat about 24 each Easter Sunday (in packets of 6 of course). Living outside the UK, I always made sure we got them at Easter: important to pass the tradition down to the kids – remember that rabbit saying sexily ‘how do you eat yours?’ But now we won’t bother. Mondelez execs should note that you can also make money just giving people what they’ve made clear they want, with minimum fuss. This way round you avoid spending millions brainwashing them into buying something they didn’t want. But I suspect that some jumped up exec with a high-up supporter banked his/her career on this ‘exciting new development’ and will now do anything not to lose face …

So nice to hear from an eggs-patriot. Good points Patski.

Jane says:
7 February 2016

Absolutely disgusting, charging the same price if not more for less eggs in a box and not the quality either. Has put me off buying them. Bring back the good old real Cadburys chocolate instead of the sickly cheap stuff.

I don’t think I’ve come across a convo where everybody’s gone to town quite as much with puns. I bet it has eggceeded all of Pareeta’s eggspectations.

I wonder if rubbish recipes aren’t good for our health if it means we stop buying products that are rubbish for us in the first place. Ha, ha, I know it doesn’t work that way…

I read that we are going to see Marmite Easter Eggs, so Marmite Creme Eggs would be a logical development. Anyone eggstatic about the idea?

An eggsquisite notion but it doesn’t seem the ideal combination. Perhaps we’ll either loathe it or hate it.

The whole Cadbury takeover was a lie, staff got laid off and the recipes have changed and all their chocolates have got smaller. To reduce the Creme egg box from 6 to 5 and still charge the same (or more in some cases) is daylight robbery. I don’t have an issue with Cadbury, just the cowboys that bought them and then didn’t keep their promises, like most big American companies!! Rant over……….

The good thing about this is you do not have to buy Creme Eggs – they are far from one of life’s essentials – so you can vote with your feet.

I’m eggstatic about that, but I cannot help wondering if the change in chocolate, decrease in size and smaller number of Creme Eggs in a pack is deliberate and intended to raise awareness of Creme Eggs.

I don’t watch commercial TV and try to avoid other advertising, but here I am discussing Creme Eggs. After years of not noticing Creme Eggs in supermarkets etc. I now see the confounded things when I go shopping. I may be developing eggeroraphobia,

wavechange, I am sorry to hear you cannot get creme eggs out of your mind. I recommend you seek an eggspurt psychiatric eggzamination.

As for adverts on TV, every time I change channels to see what might be worth watching I always seem to find the adverts are on. I will rue the day if, and when, those who seek to destroy the BBC achieve their objectives. We will then be subjected to relentless advertising where ever we choose to view, and no doubt like the USA may well get advertising breaks that are longer than programmes.

I see Which? advertise regularly on “Yesterday” and wonder how much this costs them and how much they retrieve in subscriptions. I have asked, but they won’t tell me; it is commercially sensitive apparently. But I also have not grasped the purpose of the advert – “Good Decision” – for what? And I’ve yet seen an advert that is long enough to see if there is any information about contacting or joining Which? Is there a point to these ads that I have missed?

Nothing to do with creme eggs, and frankly I’ve had a belly full of them. Far more important consumer issues to research, including product reliability and durability. Creme eggs lack both.

Another example of a manufacturer inviting dislike of a product is the makers of Marmite wanting people to declare whether they love or hate the product. I suspect that there is a bit of this with McDonalds and other large fast food chains, where criticism is popular but also helps keep them in the public eye.

I thought it’s people who watch the ads that need to see a psychiatrist. 🙂

It’s often a choice between Marmite lovers or Bovril lovers. But it doesn’t really matter (mrs r likes Marmite, I like Bovril) as they are both brands owned by Unilever.

I was a Cadbury chocolate addict from toddlerhood since my aircrew father plied me with his flight rations to keep me quiet when my mother was in hospital having my baby sister! I lived in the US in the early 70s and experienced what their idea of tasty chocolate was – NOT! I lived in Australia for over 3 decades – Cadbury’s made in Oz left a lot to be desired. Like many foods there it seemed to follow the American trend and became sweeter and less chocolatey. For years the Creme eggs were imported from New Zealand – the Kiwis made the best Cadbury chocolate I had come across. I used to stock up when I visited NZ on holiday! Then NZ Cadbury stopped producing chocolate and began importing the Aussie product. I think that was about the time Kraft bought Cadbury worldwide. Lastly Mondolez (who ever heard of them before?) bought them and it all seems to be going downhill since.
It’s just one example of the rot that sets in when huge multi-national companies take over well-established and well-patronised national companies and begin playing with their popular products, usually for the almighty dollar.

They change the recipe they change the box and sales go down. And they want to spend money on marketing. Why don’t they spend the same amount of money putting it all back how it was. Or is that forgetting yet again that people in senior positions in these big companies don’t have any common sense or logic?