The new Cadbury Creme Egg pack size – what a yolk

Sounds like a Krafty marketing stunt to get people talking about Creme Eggs. 🙂

FACTOID: Cadbury’s were not able to call it ‘Cadbury’s cream egg’ due to milk not dairy cream in the Dairy Milk, hence the spelling creme

[This comment has been tweaked. It looks as though you may have over-egged the truth. Thanks, mods]

We used to litter these round the garden for Easter egg hunts. Off course some were never found, so I’d come across them when digging and use them to sustain me. Now they are too sweet (not tasted the Kraft ones, but never had much time for Kraft anyway).

Look round the supermarkets and you can pay up to 60p each, 3 for £1 (Tesco and Sainsbury) and at Waitrose 12 for £6.68 or 2 for 90p (hang on, that means 12 for £5.40 doesn’t it?).

Doesn’t non-milk fat also appear in nasty ice cream? And you can get creme egg ice (creme) as well. Perhaps there is a connection.

I suggest that anyone concerned about the number or weight of the Creme Eggs should contact the appropriate regulator, presumably Ofcreme.

Thankfully, Creme Eggs have not been implicated in campylobacter infections but there was a recall in 2006, when salmonella contamination was found in the factory.

I welcome this industry created food rationing. Sounds good for the health of the nation!

I was a crème egg fan I have now shaken the eggdiction. I agree with the continued decrease in size, now numbers. As a thought have you seen the Wagon wheel is now the side of a skate board wheel. I think they should change the name to just biscuit. Both have lost my custom.

I had a look at the UK site for Cadbury and it does not even mention Creme Eggs, only a bar called Creme Egg Twisted. Maybe Mondelez, the current owner of Cadburys does not see much future for Creme Eggs.

Mondelez have recently announced plans to cut 200 of the 900 jobs at the Bournville factory. Maybe it would have been better to keep Cadbury in this country rather than let Kraft take over.

There is a serious point to this Conversation. It’s in the Consumer Rights section and tagged ‘food pricing’, ‘packaging’ and ‘supermarkets’.

How on earth do we stop manufacturers increasing price or cutting size of products? Perhaps they should be obliged to draw our attention to these changes with conspicuous labels. e.g. Cadbury’s Creme Eggs – New smaller pack.

I would like to see the Creme Egg fiasco as a way of encouraging more people to take an interest in how they are being treated by greedy companies.

I find when buying anything that comes in a multi-pack that it pays to check the unit price and do a little multiplication. Multi-packs of crisps are a good test case for this. We are so conditioned to thinking that the more we buy the less we pay per unit, the maunfacturers and retailers frequently try to slip one past us that is actually more expensive than buying the product separately. This is frequently done with gift packs and the excuse is that the fancy wrapping and product presentation justifies the higher price for a more desirable set. With crisps it is also essential to check that the pack weight is identical in the different combinations being compared. This might also aply to Creme Eggs. It is a fact that different birds of the same species can produce eggs of different weights and that the same birds can lay eggs of different weights. It is also well known that egg yields are affected by the conditions in which they are kept as well as their diet and freedom of movement. It is possible that down on the cremey poultry farm some selective breeding and diet adjustment have taken place to produce a smaller egg, or alternatively, and more likely in my opinion, the hens – upset by the changes to their husbandry caused by the sale of Mr Cadbury’s business [run, until its demise, on beneficent principles] have decided to get their own back. Unfortunately the buyer gets a smaller treat and the producer gets a bigger profit.

Just a footnote : The creme egg first entered the market as a Fry’s product from the Somerdale factory [at Keynsham] when the boss of that subsidiary was one Egbert Cadbury. The Somerdale plant was closed down by Kraft immediately after its heavily-leveraged acquisition of Cadbury.