How do you drink yours? Whether it’s strong and dark or long and milky, the quality of coffee can vary a lot, as our tests prove. So will you believe us when we say a budget supermarket beat the big brands on taste?
A daily cappuccino or latte has become a way of life for many of us, but at over £2 a time this can add up over the month. If you’re trying to save money by making more coffee at home we have good news for you – the most expensive coffee isn’t always the best.
When we taste-tested 16 premium fresh ground coffees earlier this month our results showed the most expensive aren’t the best.
We asked supermarkets and brands to nominate an after-dinner coffee for a dinner party and got three coffee experts to blind taste them.
The experts rated Asda Extra Special Fairtrade Colombian Roast and Ground Coffee (£2.78) and Taylors of Harrogate Guatemala Cloud Forests Ground Coffee (£3.59) as the best tasting, scoring them both 81%.
Expensive isn’t necessarily the best
The most expensive coffee was Rombouts Brazil Sul De Minas Brazilian Ground. At £5.25 it’s nearly double the cost of the Asda brew and yet it only scored 60% and came joint 11th. And Starbucks House Blend (£3.79) came a sorry 15th.
The popularity of coffee shops has made us all a bit more adventurous and we seem to be moving away from instant coffee. Data shows that demands for fresh coffee are growing and last year we spent £222 million on it in the UK.
But with so many varieties and blends on supermarket shelves what should you go for? Our expert, Giles Hilton, recommends a medium roast if you like a smooth but full-bodied coffee. A full/dark roast is more suitable if you prefer an espresso style coffee with a kick, or if you drink your coffee with a lot of milk so that the flavour comes through.
Have you started to make more coffee at home? Or will you sacrifice other things before giving up your daily Costa or Starbucks?