Call me a snob, but when I have the great and good round for a glass of Christmas bubbly, I think twice before uncorking supermarket fizz. Yet, our latest taste test found you don’t need to pay top prices for champagne.
My obsession with posh labels doesn’t make sense. In our latest festive fizz taste test, four experts (yes, that’s people who know more about Champagne than I ever will) blind tasted 11 bottles and picked supermarket champers as the best.
Morrisons’ Best Brut, the Co-operative’s Les Pionniers, Waitrose’s Brut and Lidl’s Comte de Brismard champagnes topped the table in that order, ahead of big-name brands Moet and Chandon and Veuve Clicquot. All are priced under £20.
But isn’t your Christmas party as much about style as it is about great taste? And how will I feel when I get those sideways glances that seem to say; ‘Are you really drinking something that started its life in Lidl?’
It shouldn’t be this way. Because that’s exactly what Which? is all about – great value and great taste, not what’s on the label. And it’s exactly why we make our experts taste blind too – their brand preconceptions are left out of it.
So will you be brave enough to bring out the budget champers this Christmas? Maybe you’ll gift-wrap a bottle of Morrisons for a special occasion? Or will you be doing some private pouring behind the poinsettia too?