Do you recall the shrinking Creme Egg debacle? Well, Mondelez has been meddling once again. This time with the Terry’s Chocolate Orange, which has shrunk by 10% – and fans are outraged.
The 20-segment orange-shaped ball apparently ‘slimmed down’ in May, shrinking from 175g to 157g, but it’s only now that the British public has woken up to the ‘news’.
In fact, people took to social media in their droves to vent about it:
🍫🍊When you read the news that Terry’s Chocolate Orange has been reduced in size by 10% 😱#TerrysChocolateOrange #mondaymorning pic.twitter.com/ojGJn5HFm6
— GrumpyandGeeky (@grumpyandgeeky) October 10, 2016
Mondelez, which makes Terry’s Chocolate Orange, explained that the decision to shrink its products was due to rising costs of ingredients.
Shrinking treats
Supposedly shrinking a product will prevent a price rise, but I still can’t help feeling short changed. I wouldn’t go so far as to say I’m outraged by the meddling, but I understand why some people are.
Adrian Blake, the current Guinness World Record holder for the fastest time to eat a Terry’s Chocolate Orange, pointed out that with each shrunken segment it doesn’t only change the eating experience, but it also makes future challenges to his World Record a bit unfair.
Of course, this won’t be of much irritation for some of you… maybe even many of you. In fact, I hadn’t realised how divided people are over this orange-oil infused treat – a quick poll around my team found that a Terry’s Chocolate Orange may be a bit of a Marmite love/hate thing.
But still, it wouldn’t be the first time a manufacturer has meddled with an ol’ favourite.
So, I’m intrigued, are you annoyed by the shrinking Terry’s Chocolate Orange? Or has one of your favourite food products been meddled with?