/ Food & Drink, Shopping

When pack sizes shrink why don’t their prices?

Have you had suspicions that supermarket packs are shrinking? Well, we’ve trawled through a years worth of supermarket data to uncover the products that are shrinking – and their prices have stayed the same.

When we last asked you about this on Which? Conversation, you inundated us with examples of shrinking products.

So, we took these examples, along with the most commonly bought branded items, and checked whether their sizes had changed using data from independent grocery shopping site mysupermarket.co.uk.

We found a raft of products that had shrunk. Jars of Loyd Grossman Balti Curry Sauce have gone from 425g to 350g. Tubs of Dairylea Cheese Spread are 40g lighter. And there are two fewer nappies in a pack of Pampers Baby Dry Maxi.

In fact, we found shrinking products from most aisles of the supermarket – including laundry tablets, chicken, jam, dishwasher tablets, yoghurts and cereals.

But when we checked the prices of these smaller products, we found them for sale at the same price as before, or more per 100g, at the time the sizes changed.

What you think about shrinking products

We’ve had over 100 comments on our shrinking product Conversations, so what was said? Chris Fowler thinks manufacturers have something to answer for:

‘It is clear many manufacturers have changed the shape of bottles, jars and other containers to conceal the fact that the volume is smaller, and the weight of the product has gone down. So this process of reducing the amount of a product while keeping the price the same is underhand, and manufacturers are deliberately trying to hide it from consumers.’

Lovodale wants us to be more vocal about these pack size changes:

‘Manipulation of weights and measures instantly improves profits, confuses the public and there seems to be insufficient strong public opinion to bring about changes to a more open and honest industry.’

And KC sums up the anger felt by supermarket shoppers:

‘I don’t want to have to do a maths test to make sure I am not being ripped off every time I enter a supermarket.’

What did manufacturers and supermarkets say?

So we wanted to find out why manufacturers were shrinking their goods. When we asked, most said it was to keep prices down in the face of rising costs. Other companies said the product formulation had changed at the same time as the size.

And even though manufacturers told us that supermarkets dictated the final price, when we asked whether they had dropped the recommended retail price, those that answered said they hadn’t. As for the supermarkets themselves, they said manufacturers had reduced the sizes, and that they based their own prices on wholesale costs.

So, is shrinking a product an underhand way of raising prices? Would it be ok to shrink pack sizes if we were told about it? And what examples have you spotted?

What types of products have you seen shrinking?

Food (45%, 588 Votes)

Drinks (21%, 274 Votes)

Cleaning (19%, 252 Votes)

Beauty (9%, 124 Votes)

Other (share in comments) (6%, 82 Votes)

Total Voters: 691

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silverthread says:
24 March 2012

Yeovalley sell 1L(1 3/4 pints) in addition to 2 pints bottles and sold by Sainsbury’s for £1. I have nothing against the size because for a single person like myself that can be quite handy. However, does that work out cheaper? Another change I noticed is that many pre-packed products are now sold in smaller quantities for £1. That looks cheaper, but are they? I haven’t time when shopping to use my calculator, but I wonder if this is just another gimmick.

Marta Barbieri says:
24 March 2012

I have noticed a lot of items in the supermarket have changed, but the biggest example is kitchen roll, this has shrunk by about 2 inches in width – first I thought I had bought a cheaper version, next time went out and bought my usual brand and it’s exactly the same size and looks stupid in my paper holder as it’s so much smaller! This is not the right way of going about things, I think we should still have our normal products and cheaper products which would explain the size and price


It must be over 20 years since I had this problem, Maria, so I had assumed that different brands used different sizes. Once you are aware of the problem it is easy to spot the difference. Kitchen roll is great for emergencies but even the cheaper brands are expensive. A cleaning cloth is a cheap and more environmentally satisfactory solution.


Reducing the content size and keeping the same retail price is much the same as a price rise. However this hidden increase to the real retail price may not be included in the governments inflation figures yet still reduces peoples earnings as they have to spend more for the same amount. . We really deserve more clarity if not honesty in pricing as the retailers are obviously exploiting people being too busy to check the price against size details.

Springheeledjim says:
24 March 2012

” We really deserve more clarity if not honesty in pricing as the retailers are obviously exploiting people being too busy to check the price against size details. ”

Exploiting people ? Really ? Is it the supermarket’s fault that you’re all busy ? The prices ( and the price per gram ) are all clearly displayed for us to see – what more can they do ?

It’s like saying ‘ it’s the bank’s fault that I didn’t have time to read the small print on the overdraft agreement ‘ or ‘ it’s the car dealer’s fault that I didn’t check the credit agreement properly ‘ .

It’s up to you. If these things are important to you, then make the time. Or, if you can’t be bothered, then at least don’t winge about it.


“Really ? Is it the supermarket’s fault that you’re all busy ? The prices ( and the price per gram ) are all clearly displayed for us to see”

This would be ok in theory, but supermarkets don’t report prices in the same way for equivalent products – for instance, for one brand it’s price per gram, for another it’s price per biscuit. How are we supposed to compare that?

(The answer: look at the nutritional information, which reports both calories per 100 grams and calories per biscuit; work out the weight of a biscuit, then divide price per biscuit by weight of biscuit and get price per gram, which you can then compare with the other brand! Simple, isn’t it? Perhaps not.)

Furthermore, two years ago I spotted an incorrect price per kilogram for a product at Tesco. Unfortunately, I didn’t have a camera, otherwise I would have sent it in to Which? But from then on, I haven’t trusted the price per whatever on the shelf labels – instead, I do the calculation myself – just an approximate mental arithmetic is usually sufficient for a quick comparison. But that takes time and is not possible if you are in a hurry.

silverthread says:
24 March 2012

I guess i was a bit taken by surprise, wondering at first if the smaller sizes had something to do with being more ecological aware!! Now, I do as most commentators suggest, I watch out more carefully and buy according to needs rather than looks. I agree with some people suggesting that smaller quantities keep suppliers in business because they can sell their wares cheaper. For single people like me, the smaller quantities are welcome as buying for one or two had become quite a struggle. As long as we are not taken for a ride, I don’t mind and now I make sure that I am not wherever possible. We could also complain to superstores against the practice, if you like to take action. They may say it is not their responsibility but if we don’t buy the goods, they will put the pressure on for change.

Ivor Burrow says:
24 March 2012

Kettle Chips

Six packs have gone down to five packs at the same price

Fedupcomplaining says:
24 March 2012

I used to be a big fan of Dr. Stuart’s range of herbal teas. Good quality, if pricey. Recently though, they became much pricier. I used to pay £1.89 for a pack of 20 tea bags. Now, same pack, same price, but only 15 tea bags! At first, I thought there had been some mistake with the pack I had bought. Then I read the small print…the only change to the before and after packs being the reduction from 20 to 15. I contacted the Customer Care folk, but received the usual fob off…
I have now switched to a cheaper alternative.

Steve S says:
24 March 2012

So springheeledjim thinks he is the only one that understands the manufacturers plight and the rest of us are idiots and that we are still getting a good deal.What we all want is a clear choice.To me apart from the very big food conglomerates,its the supermarkets enforcing their margins and peddling that they are holding prices down or reducing your weekly shop price are the real culprits.Thats why Tesco abandoned their version of price guarantee because they were rarely the cheapest.The supermarkets often expect manufacturers and suppliers to subsidise offers they want to make so that they still keep their margin intact. And don’t get me started on so-called price reductions on fruit and veg when everyone knows fruit and veg prices go up and down depending on availabilty and seasons! Do what I do and become a ‘promiscuous’ shopper(their term not mine) be price savvy, shop in different stores for different things.By the way Aldi and Lidl do excellent fruit and veg at reasonable prices ,their products often come out very well on Which comparisons and some even do cash back on Debit cards as well as handle credit cards and I have never been in one that stinks.

Springheeledjim says:
24 March 2012

Of course I’m not the only one who understands the manufacturer’s plight. I just seemed to be the only one on here.

And you raise a very valid point about retailers and their margin expectations. I’ve been at manufacturers before when one of the retailers has phoned up and said ” Oh, you know the 50% margin we’ve been getting from you ? We now want 60%, or you’re delisted. ” Happens all the time.

And you’re also right – being a promiscuous shopper and hunting around for the best deals is probably the best way to make sure you get the cheapest deals you can. Very savvy.

But it’s the idiots on here who bleat that they are being ripped off that annoy me. In real terms some food in the supermarkets is actually cheaper than it was twenty years ago. What else can say that ? Cars ? Houses ? Fuel ?

And before you all say that ‘ All you want is clarity of information ‘ – packaged grocery is one of the most regulated areas there is. Everything is there for you – price, pence per gram, ingredients, calorie contents, % of GDAs etc…

Just think. If you buy a lasagne from tesco you have all that information right on the pack. You can even slide back the lid and look at the damn thing before you buy it. Whereas, if you go into a restaurant and order a lasagne, you don’t know how much it will weigh ( or even if it will be a reasonable portion or not ) what’s in it, how many calories – nothing.

I’m not saying that all manufacturers and retailers are whiter than white. But seriously, this is not the right target for complaining about. There are far worse crimes going on than losing two biscuits from your packet.


Careful abt Lidl, bunch of Peruvian white asparagus sold there
at £1.99 when at greengrocers just a few doors away I could get
FOUR bunches for a pound and every bit as fresh.

Inconsistent pricing: in same outer London borough where I live
Mcennedy peanut butter 454g sold at £1.29 when at a different
branch no more than 2 miles away wd cost £1.78.

Their frankfurters 350g are good value at 99p and every bit as
tasty as those charged elsewhere at £2.49-£2.69 but I no longer
buy them due to their very high salt content.

Own brands at Lidl with very few exceptions nowhere quite
as good as the leading brands across a wide range of foodstuffs
and a bit cheaper but I longer buy them.

Lidl like all the main supermarkets w/out exception is guilty of
predatory or deceptive pricing.

dereko says:
24 March 2012

Interesting comments but at the end of the day shoppers put a certain amount of trust in stores over pricing and when product sizes are reduced without explanation then shoppers rightfully feel upset.

As springheeledjim has had past retail experience I would be grateful for his comments on the fact that supermarkets increase prices by around 20% from sept to december to take advantage of the christmas rush. I worked in my local store for a short while and was amazed when asked to go round putting price increases on hundreds of household items. I was told that they all do this in the the christmas run up as many people bulk buy and stock up at this time of year. Disgusting.

Perhaps which should do a report on this

Springheeledjim says:
24 March 2012

Interesting comment Dereko – but I’m still not sure I agree. How exactly are supermarkets / manufacturers supposed to explain reduced product sizes ? They can’t exactly put a label on saying ‘ this product is more expensive because of fuel increases, raw material increases etc. ‘ And even if they did, most shoppers wouldn’t care – as this thread shows, people are rarely interested in the underlying reasons for things, they just want to complain.

Also, bear in mind that while the supermarkets ultimately set the pricing, it’s the manufacturers who push through the price increases / pack size changes ( for the reasons I said earlier ) Is it right that the supermarkets should get the flak from customers for it ?

No, what happens in these cases is that the manufacturer changes the pack, tells the retailer, who changes the shelf price. Both of them keep quiet about it because they don’t want to draw any attention to it. The manufacturer keeps quiet because he doesn’t want you to start buying a different product instead. The retailer keeps quiet because he wants you to think his products are cheap, not expensive.

If it is a conspiracy ( as some on here seem to suggest ! ) then it is one that involves every manufacturer and every retailer in the land. I can’t think of any that don’t do it.

As for Xmas, I can honestly say that neither of the big 2 retailers I’ve worked at have done that. They may well introduce some premium packs to take advantage of trading up ( ie. special ham, special biscuits etc ) but I’ve never seen them change the price of std items just to take advantage.


Why do you think it is that supermarket’s will not stock “price marked” packs produced by manufacturers?
Andrex 2 & 4 packs have been price marked at a reduced rate for months (cash & carry), but asda and tesco will not stock them and charge a higher price.


Consumers left the High streets in droves and ran to the supermarkets, looking for cheap & convenient foods, one stop shopping they called it. Now the Supermarkets have killed the High street, with Tesco Local driving the final nail into the High Streets Coffin, the supermarkets can now do as they will and all are reaping the cooperate rewards for the consumers abandonment of traditional shopping.
Supermarkets are not there to save you money, they are there to make profits.

If supermarkets where really consumer friendly then half of the pap on their shelves masquerading as food they would be banned!

I still shop local, use the local butcher, as I know where he gets his meat, I don’t know what I am buying from the supermarket. I use the local greengrocer and in season I go ‘pick your own’ ( I am fortunate enough to have farms close by so get fresh eggs etc….) I get bread from the baker.
the advantages are.
I only buy what I go in for, I am not tempted by special offers or ‘buy me now save money later offers’
Friendly personalised service.
If I forget to take money, no problem, pay next time.
I get to try new lines first, if I like then I can buy.
I am supporting my community, not a faceless cooperation.
And most important of all..it is actually cheaper than buying at a supermarket.
I will only go to the supermarket as a last alternative, with a list I stick to. I have not visited one at all this year.

Wiglets says:
24 March 2012

I enjoy cans of beer, but have noticed recently that most cans are now 440ml instead of 500ml but the price has actually increased. What a con!!

Martin Craddock says:
24 March 2012

Picked uo a jar of Douwe Egberts Instant Coffee in my local Tesco last night. It was on an end of Row stand where the offers are where it was prominently marked £4 200gm £20 per kg. A good offer I thought and I noticed was it matched in the aisle by Nescafe also at £4 for 200gm.
When I took the jar out of my trolley at check-out I noticed that the jar size was actually 190gm. When I drew this to the attention of the duty manager she did go and check whether I was correct (which I was) and was rather defensive advising me that all the others (brands) were 200gm and they did not stock a Douwe Egberts 200gm jar. No apology or offer to reduce the price to £3.80 which is the pro rata cost at £20 kg.
This seems to be an example of the manufacturer shrinking the product without even the retailer knowing about it!
Heaven help the consumer!

David says:
24 March 2012


Business has both a right and an expectation to make a profit; it is after all what keeps our mortgages paid.

If I may be so bold, I think what you should be doing here is looking past what is said and thinking more about the sentiments expressed.

We are all supposedly in the same boat with times being hard across the board. In a ‘fair’ society each element of society would take its share of the pain. What hisses me off is that supermarkets are not prepared to participate in that scenario. Even tho times are hard and everyone is hard pressed they push, bully, cajole and lie to not only keep margins at previous levels but grow then beyond what is reasonable for the financial climate.

It’s rarely ‘what’ you do that upsets; its nearly always ‘how’ you do it. By forcing worse terms on suppliers (and staff) they simply reinforce the widely held belief that they are lying cheating scoundrels.

Manufacturers are being forced into this reformulation and re-sizing nonsense by the greedy supermarkets. The supermarkets then turn round and say “its not us the manufacturers have reduced this etc” trying to make out as if they give a damn.

We are in it up to our necks. We are all suffering and yet greedy, lying, cheating swines like Tescos and Morrisons simply refuse to be part of our collective and only ever want MORE.

Try looking at it from both sides. Everyone is right really it just depends how one approches it at a particular point.

Springheeledjim says:
24 March 2012

Hi David

You make some interesting points. And I am trying to look at it from both sides. In fact, ( as I’ve already said ) I’m well aware that all the major supermarkets indulge in some very dodgy practices.

I don’t think we can blame them for the manufacturers changing pack sizes though. In fact, I don’t think ( despite all the angst being tossed around on this thread ) that anyone is to blame. The material costs go up, the manufacturer fiddles with the pack size, the retailers keep quiet about it – is anyone in that scenario really culpable ?

And I also don’t get this idea that we should all be in it together. The purpose of a business is to make money. Simple. The ones who do it well survive, the ones who don’t go under. How is a supermarket to ‘ take its share of the pain ‘ exactly ? By giving to charity ? All of them do that. By reducing prices ? All of them do that too. By announcing 20,000 new jobs ( like Tesco just did ) ? Isn’t that doing their bit too ?

Seriously – I would be very interested in exactly what you think they could do to ‘ be part of our collective ‘ .

People give supermarkets a hard time because they see them making big profits and opening new stores. But they forget the crucial point in all this: supermarkets only work if people want to shop in them. If they stopped shopping there then they would all fold and people could go back to the little independents that they supposedly love.

I just think it’s become fashionable to criticise major supermarkets. But I can guarantee that everyone who has posted on this thread has shopped in one of the big 4 at some point.


“And I also don’t get this idea that we should all be in it together. The purpose of a business is to make money. Simple. The ones who do it well survive, the ones who don’t go under. How is a supermarket to ‘ take its share of the pain ‘ exactly ? By giving to charity ? All of them do that. By reducing prices ? All of them do that too. By announcing 20,000 new jobs ( like Tesco just did ) ? Isn’t that doing their bit too ?”

– The purpose of a business is to make money
What chance has a local independant (or a small town centre for that matter) against a supermarket that has huge financial power, priviledged planning permission that independants can only dream of, immunity from regulation/enforcement and inspections because of their “compliant” status with regulators and trading standards (which only act in an advisory role)?
Supermarkets move into an area undercutting all of the local competition – once competition starts closing down and selling up they increase their prices using demographics and customer data.
Where I live, there are 2 tescos within 2 miles. A customer noticed that their petrol prices at both sites differed and asked the manager of the more expensive store why this was, as both were supplied by the same tanker on the same days delivery.
The manager informed him that the price was higher at his store as there wasn’t as much competition in the immediate area.
Is this looking after their customers?

– The ones who do it well survive – I agree, but there isn’t a level playing field.
Can a local independant get planning permission to have the entry road changed to a traffic light junction and those traffic lights are set up to favour the business? (Just as our nearest asda have done)

– Giving to charity? They all do that
Tax deductable and the charity donations come from the profits made at the expense of the customer via their products.
I’m sick of seeing big cheques presented on TV by supermarkets with the claims “we raised xxx amount” – when in fact it comes from customer’s pockets.
There is one big supermarket that I know of which are involved in recycling on their sites, making big profits from that also.

– By reducing their prices?
Price “reductions” are often from the prices that the supermarket themselves increased, often to a level of what they had never been before.

– By announcing 20,000 new jobs (as tesco just did)
There are reports out there showing that supermarket job numbers are not always what they claim.
What about the jobs vanishing from the local shops and stores? Jobs disappearing from local tourism? (Would you visit a town just to have a look around their big supermarket?) Jobs going from manufacturers, farms, etc.
It’s almost impossible to count the supermarket’s will say, only if you don’t want people to see the real picture.

It’s not fashionable to give them a hard time.
They are not regulated/inspected, they are given favourable planning consent, they have systematically destroyed town centres around the country taking money from local economies and handing it to shareholders. Supermarkets are one of the biggest causes of carbon emissions, polution and landfill, yet face no penalties or legislation to improve it.

Ironic, asda will be spending more than £4 Million this year (made at the expense of the customer) on marketing how each store is “local”
One request for you Jim if you please, email your local trading standards and ask them how many random inspections (by this I mean not “speaking to the supermarket’s head office” or asking permission from the TS in that area) they have carried out on local supermarkets in the last, say 2 years?
You’ll be lucky if there is a single one!

Springheeledjim says:
25 March 2012

Hi frugal ways

I would agree with you that planning consent is one of the areas where I am uncomfortable with what the big supermarkets do. And I’ve never understood why a medium sized town needs one of each of the big 4 – surely the residents have enough choice with one or two ? But again, you can hardly blame the supermarkets for wanting to increase their estate – surely some of the blame should go to the town councils for granting permission ?

As for increasing prices in different areas – I can categorically state that the two I have worked for don’t do this. They can’t – the systems aren’t set up that way. Plus everything is online now – so you have to have the same price in every store and on dotcom. Petrol is different – but differential petrol pricing is common across the country ( and one of my big complaints – why should it be 5p a litre more expensive in the south ? ? )

As for giving to charity – yes, often supermarkets will collect in store for charities etc, but they also dig quite deeply into their own pockets. Yes, it comes from profits, and you could argue that the customers buy the food that makes the profits, but the supermarkets donate it all the same. No-one forces them to.

On price discounts – again, I’d agree with you. There is legislation to say that before a retailer can advertise a price cut, it needs to have been sold at the higher price for a period of time ( I think it’s four weeks ) beforehand. But there’s certainly nothing to stop them putting the price up, then reducing it again and calling it a price cut. I can only say what I’ve been saying elsewhere on this thread – consumers shouldn’t necessarily believe everything they read, and take nothing at face value. It may well be sharp practice ( I used to hate Asda’s rollbacks – often only 2 or 3p per product ! ) but it’s not illegal.

As for announcing new jobs – well, you can’t argue that many of these supermarkets are amongst the biggest employers in the country. And I don’t think you can blame them for the demise of local shops, employers etc – if they’d been good enough, they would still be in business.

I guess the point I’m making with all of this – is that the supermarkets are not the ones to blame here. They have only been responding to market demand for cheap, convenient, decent quality food. As consumers, the power is with us. If we didn’t shop with them, they would close within weeks. But ( and I repeat what I said earlier : show me anyone on this thread who has never shopped with one of the big 4 ) as consumers we love supermarkets. We love the convenience of having everything under one roof. We love the decent food, and ( in most cases ) reasonable prices. As well as the added benefits – financial services, cheap DVD’s, electricals etc. Internet shopping and home delivery ? Who did that before supermarkets ? No-one.

I’m a single parent, who works 9-5 five days a week. Do I have time to go round the town centre on a saturday morning, going from greengrocer to butcher to baker ? Do I have the time to price check everything I buy ?

No. So I do what millions of other people in the UK do – I trundle off to my nearest supermarket ( conveniently situated between my home and my office, so i can call in on my way home ) and get everything I need in one go. I don’t bother checking prices – some have gone up, some have come down – but I know that mostly it’s pretty cheap. And they have everything I want – fresh food, tinned food, frozen… maybe pick up a DVD to watch with the kids ( for £5 ! Bargain ! ) .. a couple of bottles of wine ( normally on 3 for £10 – that’s another good deal. )

And you know what – I love it. My life would be substantially harder without a decent supermarket nearby. And – judging by the footfall they get – I suspect most people in the UK would agree with me.

Hoodie says:
24 March 2012

Cathedral City Cheese – was 400gr now 350 gr- price still £3.99- often the cheese that features in BOGOF
Packaging still same size!!!

Springheeledjim says:
25 March 2012

Oh, so it’s come down 50 grams ? And you’re complaining ?

But hang on – you also say this is the cheese that often features in BOGOF ? As in Buy one get one free ?

So the manufacturer and the supermarket dig into their own pockets to offer you a great promotion ( you have to admit, Buy One Get One Free is a pretty good deal ) and YOU’RE STILL COMPLAINING ?

I think this illustrates everything that’s wrong with people today. Even when you get things for free, you’re still not happy.

BenJie says:
25 March 2012

Dept of health campaign to reduce calories gives companies a further excuse to shrink portions. For those who are not obese and do not over-indulge this is a further penalty.

S Skitch says:
25 March 2012

Cadbury’s cream eggs have also shrunk considerably and are now little more than a mouthful but have also risen in price. I don ‘t buy them anymore for my family.

kevin says:
25 March 2012

Cheese has been reduced to 360gms from 400 but prices remain at higher previous level.Also inflated price on 2 for 1 offers which leaves me to question if I am only getting 1 for 1.have shifted to Aldi in preference to the big supermarkets which are to clever for their own good.


There was an article in the online Daily Mail sometime ago, no I’m not a reader as such just their misleading and panic inducing headlines. It stated are we being conned?
The majority of the replies all agreed with me, tell us something we don’t know, not only the DM but do the manufacturers and the supermarkets think that we all have the average or below average intelligence of a DM reader not to notice? Do they honestly believe we won’t notice these things?
I may be green but I’m no cabbage! Just another not so subtle way of ripping us off! For example, I occasionally purchase value cooked chicken pieces for me and as treats for the dog when out. A year ago this pack was £1:45 ish, then in one go whoosh £2:50! Within the last couple of weeks they have re-appeared on Morrisons shelves at £1:80! However, my good fortune at spotting a bargain was short lived when one of my lady friends who works there informed me that the package contained less chicken than a year ago when it was £1:45.
As another reader/writer has stated I don’t want to go shopping having to do maths in case I’m being ripped off, then the old addage rings true, if it looks like a rip-off then it most likely is, oh, sorry if it looks too good to be true it probably is!

r shapland says:
25 March 2012

look at sweets i have a MACKINTOSH tin you can get 3 of todays tins in it ROLO s they are like tiny pills now and the toffee is like glue i am afraid i dont eat uk choc now

Ken Grahame says:
25 March 2012

Asda pulled a nice one over the last few months with their “I can’t believe its not butter”. Having been around £1.25 for 500g, it appeared as a “rollback” for a couple of months at £1.00, then briefly went up again for a couple of weeks, before re-appearing again at £1.00 – not as a “rollback”, but as a smaller pack! 400g, or 20% less to be precise – exactly matching the APPARENT drop in price from £1.25. If people really arn’t so stupid as to not notice, surely Asda can’t be so stupid as to think they can get away with it?