John Creasey is a long-term member and Which? Trusted Trader since 2013. Here, he shares his memories of Which? that have lasted a lifetime.
This is a guest post by John Creasey. All views expressed are John’s own and not necessarily shared by Which?.
My first memories of Which? were back in the early 60s when, as a child, we all looked forward to picking up our weekly comics from the newsagent.
Neil Armstrong was yet to set foot on the moon, but of course ‘Dan Dare’ had done it all already. Beano, The Eagle and the rest all had to be purchased from the newsagent.
Anybody could buy them… but Dad had a ‘special’ delivery.
You couldn’t pick up Which? in the shops – you had to be a member – and that was something special.
The comics came and went, but Which? was always there. It didn’t matter how many times we thought that Dad had read his copies, they were always around and never thrown away.
He had taken the first ever copy and kept all the others for years. Somehow, even at that young age, although you didn’t understand the significance of Which?, you knew it was different and that it was a survivor, since it got filed and indexed.
Independence and impartiality
As any important household purchases were considered, Which? would appear and reviews studied before final decisions were made.
As we grew up, Dad impressed on us the independence and impartiality of Which? and just how important this was at a time when advertising was really taking hold. When commercials started appearing on TV, the ‘penny dropped’ (an old pound shillings and pence ‘penny’ of course).
It all made sense; Which? was synonymous with trust. It was different – companies couldn’t buy advertising and, when Which? tested something, you could believe what it said.
When I moved out and bought my own place (yes, it used to be possible), I couldn’t keep going home to pinch back-issues of Which?, so I too became a member.
Like father, like son, I looked forward to my own copies each month in the post.
As a gas and heating engineer, it felt like a natural progression to apply to be assessed by Which? Trusted Traders.
After a lifetime association with Which?, it’s genuinely one of the only sites that I advise people to use. Well, that and Which? Legal services…
A dog’s tale
Which? Legal became invaluable when our little dog, Scoobie, needed a couple of operations.
We knew that we were in the right, but were getting nowhere until we received advice from a Which? Legal advisor.
When we told the insurance company we were taking advice from Which?, it completely backtracked and paid up in full. That’s the power the name holds.
For a big organisation compared with the old days, it still has that human touch.
When Scoobie’s brother, Ziggy, won Which? Trusted Trader’s first ever unofficial ‘Mascot Award’ in 2017, we were not to know that we would lose him shortly after following a tragic accident.
In an amazing announcement and gesture, the award was renamed the ‘Ziggy Award’ from 2018 onwards.
📢 We have a special announcement to make.Last year's #WTTsocialawards winner for Best Mascot was John Creasey's…
That’s the sort of thought and empathy we didn’t expect in this fast changing world.
I believe Which? cares, and the people behind it are real. In this era of fake reviews, who can you still trust?
This was a guest post by John Creasey. All views expressed were John’s own and not necessarily shared by Which?.